Archive for the ‘Misinformation’ Category

October 10, 2007

I received the following email today from a friend who thought I should know about it.

Subject: FW: better than google

If Google had a black screen, taking into account the huge number of page views, according to calculations, 750 mega watts/hour per year would be saved.

In response, Google created a black version of its search engine, called Blackie, with the exact same functions as the white version, but with lower energy consumption–Spread the word:

How do you tell a friend the information they thought was important and valuable enough to pass along to you was instead misinformation?

That what he thought was noteworthy was just a more sophisticated form of email spam promoting yet another product?

Blackle was not created by Google.

A simple Who Is search would have stopped the flow of misinformation, but apparently my friend doesn’t know how to search domain registration records – something those in the business probably take for granted.

Blackle does however use Google’s Custom Search Engine.

Even more ironic, a recent study confirms an all black display may actually consume more energy.

According to Will Rogers, “An ignorant person is one who doesn’t know what you just found out.”

Doesn’t a person’s having search skills or not now define a new type of ignorance, another dimension within the ever expanding Digital Divide – a dignorance?


Bad Word of Mouth

September 10, 2006

Yesterday while relaxing at the beach a young couple and their children sat down next to us.

After settling in, they decided to go for a swim in the Gulf.

Soon after a couple who were walking along the beach approached the father and began pointing toward the water. As the couple walked away, the man told to his young children to get out of the water.

What could this couple have said in less than three minutes that caused a family to change their beach plans for the day?

Red Tide.

Yet, if Red Tide was so dangerous why were there other parents and children in the water? Why had our hotel’s managment allowed us to enter the water? Because Red Tide isn’t dangerous to humans unless a person eats seafood infected by it. Apparently these questions were lost on the father.

Granted, Red Tide isn’t the ideal but it isn’t prohibitive.
He simply took the couple’s advice as gospel and scuttled his beach plans for the day based on the unsolicited advice of total strangers.

How often is bad word of mouth spread by unqualifed sources?

What can the business do to combat this form of misinformation?