Archive for the ‘Word of Mouth’ Category

Mark Burnett: The Art Of Successful Storytelling

November 15, 2010

In this video, Brian Solis asks Mark Burnett the producer of “Survivor” and “The Apprentice” to share his strategies for creating content that engages an audience.

Burnett tells quite a story.

As does Solis  –

“These moments become social objects where they become the catalyst or the sparks for conversation that spill on to the social web that bring people… to a common experience that can be shared.”

If you listen closely, you’ll find Burnett and Solis reveal both sides of the story – the art of successful storytelling.

Word Of Mouth Marketing

April 25, 2010

What factors determine whether or not a favorable message is:

Question #1). Carried?

Question #2). Heard?

Word Of Mouth

Word Of Mouth

Answer #1): Schemas

Answer #2): I know the answer, but I am not telling here..

Bad Word of Mouth

September 10, 2006

Yesterday while relaxing at the beach a young couple and their children sat down next to us.

After settling in, they decided to go for a swim in the Gulf.

Soon after a couple who were walking along the beach approached the father and began pointing toward the water. As the couple walked away, the man told to his young children to get out of the water.

What could this couple have said in less than three minutes that caused a family to change their beach plans for the day?

Red Tide.

Yet, if Red Tide was so dangerous why were there other parents and children in the water? Why had our hotel’s managment allowed us to enter the water? Because Red Tide isn’t dangerous to humans unless a person eats seafood infected by it. Apparently these questions were lost on the father.

Granted, Red Tide isn’t the ideal but it isn’t prohibitive.
He simply took the couple’s advice as gospel and scuttled his beach plans for the day based on the unsolicited advice of total strangers.

How often is bad word of mouth spread by unqualifed sources?

What can the business do to combat this form of misinformation?