In this video, Brian Solis asks Mark Burnett the producer of “Survivor” and “The Apprentice” to share his strategies for creating content that engages an audience.
Burnett tells quite a story.
As does Solis –
“These moments become social objects where they become the catalyst or the sparks for conversation that spill on to the social web that bring people… to a common experience that can be shared.”
If you listen closely, you’ll find Burnett and Solis reveal both sides of the story – the art of successful storytelling.