Google Hot Trends USA is an excellent tool for monitoring daily news stories but labeling searches Volcanic, On Fire, Spicy, Medium and Mild might need to be rethought.
Searches for Nailah Franklin today are labeled “On Fire”.
This is troubling because Nailah Franklin, a pharmaceutical sales representative for Indianapolis-based Eli Lilly who was last heard from a week ago, was found dead earlier today.
I am sure the smart folks over at Google can come up with a more sensitive way of categorizing and describing news related searches for the recently departed.
Search Marketing Communications 