Google Hot Trends USA is an excellent tool for monitoring daily news stories but labeling searches Volcanic, On Fire, Spicy, Medium and Mild might need to be rethought.
Searches for Taylor Bradford today are labeled “On Fire”.
This is troubling because Taylor Bradford, a student athlete at the University of Memphis, was shot to death to Sunday in his car on campus.
I am sure the smart folks over at Google can come up with a more sensitive way of categorizing and describing news related searches for the recently departed.
This is the second death in the last week to reach “On Fire” status in Google Trends.
Search Marketing Communications 