Posts Tagged ‘Search Marketing’

Flickr Stats

March 27, 2008

Flickr provides an additional level of stats on your photos when you upgrade to Flickr Pro.

After you have upgraded your Flickr account to Flickr Pro, you can get a more detailed breakdown of your photos by using Flickr Stats.

To get access to your Flickr Pro stats, go to the standard Flickr account’s most popular photos, ordered by interestingness feature page under Flickr’s “Your Photos” tab.

Click on Flickr stats to get the following four additional levels of stats.

1. Daily aggregate views on your account

Flickr Stats

2. Your most viewed photos

Flickr Stats Most Viewed Photos

3. Referrers

Flickr Stats Referrers

4. Breakdown of your photos

Flickr Stats Photo Data

With enough photos in an account, Flickr Pro stats data can be instructive to both photographers and marketers alike.

YouTuberati: YouTube.com Video Marketing Analytics

March 27, 2008

YouTube.com is now providing YouTube video publishers with a light version of Google Analytics.

YouTube analytics supply the number of views each video within an account have generated over a 5 day, 1 month, 3 month, 6 month, one year or “all time” period.

The YouTube “Views by country” feauture shows how YouTube.com truly has global reach.

My Google Adwords keyword suggestion tool video analytics show how YouTube has served my video to searchers in 65 countries.

YouTube Video Views Analytics

The other main YouTube analytics feature shows how popular a video is within territories. Popularity is 100 for the most watched video in a territory and 0 for the least watched.

YouTube Video Popularity Stats

By providing YouTube Video publishers with stats on how their videos are performing, YouTube.com has begun the process of transforming the Tuberati into not only video producers but also video marketers.

Barry Schwartz provides greater detail on how YouTube Video Analytics work at Search Engine Land.

MicroHoo Internet Yellow Pages Market Leader?

March 25, 2008

comScore has released its 2007 Internet Yellow Pages market share report showing YellowPages.com barely edging out SuperPages.com for the market leader position in the Internet Yellow Pages market.

The top eight Internet Yellow Pages (IYP) sites in the United States for 2007 and their market share were:

1. Yellowpages.com 20.2%

2. Superpages.com 20.0%

3. Yahoo Sites 17.9%

4. Google Sites 15.1%

5. Yellow Book Network 8.6%

6. Time Warner Network 6.1%

7. Microsoft Sites 4.8%

8. R. H. Donnelley 3.3%

Greg Sterling has also noted how YellowPages.com has entered into a new deal with Microsoft.

Something the comScore report didn’t point out is that by Microsoft acquiring Yahoo, Microhoo! will acquire a market leadership position in the Internet Yellow Pages market vaulting over both YellowPages.com and Superpages.com in one leap.

Provided the market share numbers don’t move much over the next several quarters, Microhoo will have a 22.7% share of the Internet Yellow Pages market.

By Microsoft switching to YellowPages.com, they are simply preparing to strengthen and flesh out their new market position in the Internet Yellow Pages market by further exploiting Yahoo’s existing relationship with AT&T and their ownership of Yellowpages.com

Ashley Alexandra Dupre’ MySpace Page

March 13, 2008

Although this is a bit off topic for my site, this post and the accompanying screen shot of the Ashley Alexandra Dupre’ MySpace page illustrate how through search engines – everyone hides in plain sight.

The missing Ashley Alexandra Dupre’ MySpace.com page:

Ashley Alexandra Dupre’ MySpace

Google Ad Manager Service

March 13, 2008

While Microsoft is still trying to get its arms around Yahoo and its share of the online search and display advertising market, Google has taken one step to closer to consolidation of the online advertising market with the recent EU approval of their DoubleClick acquisition.

With its acquisition of DoubleClick and its roughly 60% share of the online display advertising market, Google has now created a dominant market share position in both the online display and search advertising markets.

Google’s challenge now remains vertical integration in both markets – greater penetration of search advertising sales within the online brand advertising market and deeper penetration within the small to medium size publishing segment within the online display advertising market.

To achieve its objectives in the online display advertising market, Google has announced its new service called the Google Ad Manager.

From the official Google Blog:

Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.”

The Google Ad Manager will both allow the small to medium size publisher to greater optimize its advertising inventory yield through access to advertising inventory tools previously only available through DoubleClick while also furthering Google’s pursuit to better serve its primary market – small to medium size businesses – now through the small to medium size publisher.

The Google Ad Manager Service:

Google Ad Manager

Medicare Marketing Strategies

March 11, 2008

I am presenting a workshop on marketing Medicare through Google for World Research Group on March 31st in Washington DC.

The 2nd Annual Conference on Medicare Marketing Strategies covers Medicare product development – customer acquisition and retention strategies.

My presentation for marketing Medicare: Utilizing Search Engine Optimization and Incorporating Strategic Web-Based Services to Increase Market Share will begin at 9:30 a.m. and end at 12:30 p.m.

The following is an overview of the workshop.

Google Your Medicare Marketing

The new age senior is far more advanced and tech-savvy. Seniors are looking for their Medicare information online through Google every day.

Nearly a million seniors visit Medicare.gov’s web-site each month, yet only come away with unwieldy lists of their area plans. More often than not, all these shoppers were really looking for was a local agent they could trust to answer their Medicare questions.

Learn how to be reached by potential Medicare enrollees. Learn how to acquire these types of Medicare buyers through Google at the restricted time in which they are searching who to buy from.

During this informative, interactive workshop you will learn how to:

• Gain a competitive market advantage by pre-empting your competition through Google
• Acquire new business more rapidly and efficiently
• Reduce your marketing costs for retention

More information on the 2nd Annual Medicare Marketing Strategies Conference and my Utilizing Search Engine Optimization and Incorporating Strategic Web-Based Services to Increase Market Share workshop can be found at World Research Group.

I am looking forward to presenting this workshop on Medicare marketing in Washington DC on March 31st.

Google Analytics Map

March 5, 2008

This Google Analytics Map screenshot shows how one of my sites has received 25,287 visits from 177 countries and territories from February 3 through March 4 2008.

The Google Analytics Map Overlay feature is one of many ways Google Analytics helps web site owners visualize and analyize web site performance.

Google Analytics Map

Google Adwords Sponsored Links Displaying Google Local Business Center Maps

February 29, 2008

Google Adwords Sponsored Links Local Maps

Originally uploaded by TimCohn

For the last nine months Google has been testing the display of Google Maps information in their Local Google sponsored links results.

Today I discovered my own local Google Adwords ad displaying both information about my business from Google Maps and from my Google Local Business Center account.

However, the Google Maps and Google Local Business Center information still aren’t appearing in all Google search results.

Search Engine Marketing Communications Survey

February 29, 2008

The following are some initial questions I ask potential clients when evaluating the search engine marketing potential of their business.

This multiple-choice Search Engine Marketing Communications Survey takes about two minutes to complete.

Download your copy of the Search Engine Marketing Communications Survey PDF.

What is your primary business?

A. Store-based merchant
B. Catalog
C. Virtual merchant
D. Consumer brand manufacturer

Which type of search engine marketing do you use the most?

A. More pay-per-click than organic
B. More organic than paid
C. Both equally

How does search engine marketing perform compared with your other marketing programs?

A. Better
B. Much better
C. Same
D. Worse
E. Much worse

How large is your keyword inventory?

A. Less than 50 words
B. 51 words to 100 words
C. 101 words to 200 words
D. 251 words to 500 words
E. 501 words to 750 words
F. 751 words to 1,000 words
G. 1,001 words to 5,000 words
H. 5,001 words to 10,000 words
I. More than 10,000 words

What percent of your online sales are attributable to search engine marketing?

A. 5% or less
B. 5.1% to 10%
C. 10.1% to 15%
D. 15.1% to 20%
E. 20.1% to 25%
F. 25.1% to 30%
G. 30.1% to 40%
H. 40.1% to 50%
I. More than 50%

What percent of shoppers who come to your site through your paid search program make a purchase?

A. 0.5% to 1%
B. 1.1% to 2%
C. 2.1% to 3%
D. 3.1% to 4%
E. 4.1% to 5%
F. 5.1% to 6%
G. 6.1% to 7%
H. 7.1% to 8%
I. 8.1% to 9%
J. 9.1% to 10%
K. 10.1% TO 15%
L. More than 15%

In the past year your pay-per-click conversion rate:

A. Went up
B. Went down
C. Stayed the same

By what percent did your pay-per-click conversion rate increase?
A. 2% or less
B. 2.1% to 5%
C. 5.1% to 6%
D. 6.1% to 7%
E. 7.1% to 8%
F. 8.1% to 9%
G. 9.1% to 10%
H. 10.1% to 12%
I. 12.1% to 15%
J. More than 15%

How much do you spend in a typical month on all types of search engine marketing (pay-per-click and search engine optimization)?

A. Less than $1,000
B. $1,001 to $2,000
C. $2,001 to $4,000
D. $4,001 to $6,000
E. $6,001 to $10,000
F. $10,001 to $20,000
G. $20,001 to $30,000
H. $30,001 to $40,000
I. $40,001 to $50,000
J. $50,001 to $60,000
K. $60,001 to $75,000
L. $75,001 to $100,000
M. More than $100,000

What percent of your online marketing budget is spent on search engine marketing?

A. 5% or less
B. 5.1% to 10%
C. 10.1% to 15%
D. 15.1% to 20%
E. 20.1% to 30%
F. 30.1% to 40%
G. 40.1% to 50%
H. 50.1% to 60%
I. 60.1% to 75%
J. More than 75%

What is the average amount you pay per click?
A. 5 cents or less
B. 6 to 10 cents
C. 11 to 15 cents
D. 16 to 20 cents
E. 21 to 25 cents
F. 26 to 40 cents
G. 41 to 50 cents
H. 51 to 75 cents
I. 76 to $1
J. More than $1

Will you increase your amount of pay-per click advertising this year?

A. Yes
B. No.

Do you manage your search engine marketing program in-house?

A. Yes
B. No

Do you plan to outsource your search engine marketing program?

A. Yes, within six months
B. Yes, within one year
C. Yes, within two years
D. No plans

Which search engine produces the best web sales results?

A. Google
B. Yahoo
C. AOL
D. MSN
E. LookSmart
F. Other

Which of the following programs or strategies are you using to improve your paid search program? (Check all that apply)

A. Adding more multiple word phrases to keyword inventory
B. Writing more descriptive ad copy
C. Testing keywords and phrases to land on appropriate home or product pages
D. Monitoring competitors’ use of keywords and phrases
E. Syncing keywords and phrases with product availability
F. Testing keyword inventory effectiveness using cluster analysis, data modeling and other tools
G. Other

Which of the following programs or strategies are you using to improve your organic search engine optimization? (Check all that apply)

A. Rewriting keyword descriptions on the home and product pages
B. Including the actual phrases commonly used by searchers on product pages
C. Including common product keywords in the image file names and in image display captions
D. Designing customized landing pages and creating exclusive merchandising sections
E. Enhancing site navigation
F. Increasing the use of header tags in content on the home page and product pages
G. Better use of web analytics
H. Other

What benchmarks do you use to measure the effectiveness of your search engine marketing program? (Check up to 3)

A. Site traffic
B. Sales
C. Conversions
D. Average order size
E. New customers
F. Click-throughs
G. Cost-per-clicks
H. Rank on main search engine page
I. Other

Did you allow your affiliates or other third-party resellers to bid on your brand name?

A. Yes
B. No

Do you bid on the brand names of your competitors?

A. Yes
B. No

What is the annual sales range of your online retail business?

A. Less than $1 million
B. $1 million to $4.9 million
C. $5 million to $9.9 million
D. $10 million to $24.9 million
E. $25 million to $50 million
F. More than $50 million

Thanks for taking the Search Engine Marketing Communications Survey.

Trackstick Personal GPS Tracker

February 29, 2008

I bought a Trackstick II Personal GPS Tracker today to try out over spring break.

Trackstick Personal GPS Tracker

Tracksticks are tiny GPS location recorders capable of continuously logging their own location histories for extended periods of time.

The Trackstick records its own location, time, date, speed, heading and altitude at preset intervals from anywhere on Planet Earth. I can set the record time intervals to once every 5 seconds or from once every minute to once every 15 minutes.

It includes a GPX photo stamping feature for adding my favorite photos to my own maps too.

I can view my travels in Google Earth, Google Maps and Microsoft Live.

I am going to see if and how well it works in the “user-created content” section of Google Maps.

Amazing.