Archive for the ‘Medicare Marketing’ Category

Medicare Marketing Strategies: Search Engine Optimization Webinar

May 8, 2008

I am presenting a Webinar on Search Engine Optimization (SEO) to Medicare Marketing professionals July 10th, 2008 @ 12:00 PM – 1:15 PM EDT.

I recently presented at the World Research Group Medicare Marketing Strategies conference in Washington DC. I am looking forward to working with World Research Group again.

World Research Group

The Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar Overview:

Harness the Power of the Internet! An increasing number of potential Medicare beneficiaries are turning to the web, and specifically to Google, to find and research area plans. Make sure your name is at the top of their list. This webinar shows how Medicare plans can utilize Google-specific Search Engine Optimization techniques to improve their outreach among prospective enrollees.

Who should attend the Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar:

From Health Plans:

  • Chief Marketing Officers

Also Vice Presidents, Directors, and Managers of:

  • Marketing
  • Medicare
  • Senior Products
  • Senior Markets
  • Government Programs
  • Corporate Communications

Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar Agenda:

Learn how to:

  • Target your prospects online instead of offline for measurable results
  • Transform your business into a modern marketing machine
  • Speak with your customers in their language, one they understand and prefer
  • Tap Google Adwords to reach prospects when and where they want to be reached.
  • Acquire new business more rapidly and efficiently through Google positioning.
  • Reduce friction and costs in your acquisition and retention program

About Tim Cohn:

World Research Group Speaker

For more information about the Search Engine Optimization Webinar or to register, please contact the World Research Group toll free by phone at 1-800-647-7600, via e-mail at info@worldrg.com or sign up for the Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar at World Research Group.com

Medicare Marketing Strategies

March 11, 2008

I am presenting a workshop on marketing Medicare through Google for World Research Group on March 31st in Washington DC.

The 2nd Annual Conference on Medicare Marketing Strategies covers Medicare product development – customer acquisition and retention strategies.

My presentation for marketing Medicare: Utilizing Search Engine Optimization and Incorporating Strategic Web-Based Services to Increase Market Share will begin at 9:30 a.m. and end at 12:30 p.m.

The following is an overview of the workshop.

Google Your Medicare Marketing

The new age senior is far more advanced and tech-savvy. Seniors are looking for their Medicare information online through Google every day.

Nearly a million seniors visit Medicare.gov’s web-site each month, yet only come away with unwieldy lists of their area plans. More often than not, all these shoppers were really looking for was a local agent they could trust to answer their Medicare questions.

Learn how to be reached by potential Medicare enrollees. Learn how to acquire these types of Medicare buyers through Google at the restricted time in which they are searching who to buy from.

During this informative, interactive workshop you will learn how to:

• Gain a competitive market advantage by pre-empting your competition through Google
• Acquire new business more rapidly and efficiently
• Reduce your marketing costs for retention

More information on the 2nd Annual Medicare Marketing Strategies Conference and my Utilizing Search Engine Optimization and Incorporating Strategic Web-Based Services to Increase Market Share workshop can be found at World Research Group.

I am looking forward to presenting this workshop on Medicare marketing in Washington DC on March 31st.