Archive for the ‘Marketing Strategy’ Category

Medicare Marketing Strategies: Search Engine Optimization Webinar

May 8, 2008

I am presenting a Webinar on Search Engine Optimization (SEO) to Medicare Marketing professionals July 10th, 2008 @ 12:00 PM – 1:15 PM EDT.

I recently presented at the World Research Group Medicare Marketing Strategies conference in Washington DC. I am looking forward to working with World Research Group again.

World Research Group

The Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar Overview:

Harness the Power of the Internet! An increasing number of potential Medicare beneficiaries are turning to the web, and specifically to Google, to find and research area plans. Make sure your name is at the top of their list. This webinar shows how Medicare plans can utilize Google-specific Search Engine Optimization techniques to improve their outreach among prospective enrollees.

Who should attend the Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar:

From Health Plans:

  • Chief Marketing Officers

Also Vice Presidents, Directors, and Managers of:

  • Marketing
  • Medicare
  • Senior Products
  • Senior Markets
  • Government Programs
  • Corporate Communications

Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar Agenda:

Learn how to:

  • Target your prospects online instead of offline for measurable results
  • Transform your business into a modern marketing machine
  • Speak with your customers in their language, one they understand and prefer
  • Tap Google Adwords to reach prospects when and where they want to be reached.
  • Acquire new business more rapidly and efficiently through Google positioning.
  • Reduce friction and costs in your acquisition and retention program

About Tim Cohn:

World Research Group Speaker

For more information about the Search Engine Optimization Webinar or to register, please contact the World Research Group toll free by phone at 1-800-647-7600, via e-mail at info@worldrg.com or sign up for the Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar at World Research Group.com

XM Radio Really Out of This World

May 21, 2007

Recently I have heard promotional spots on XM Radio describing their services as originating from satellites located 22 million miles away in space.

Wow!

XM Radio has done what no other broadcaster has yet done. They have placed their satellites beyond the Moon and just shy of the planet Venus!

Not only has XM Radio introduced North America to the subscription radio market, they also have gained first mover advantage in the race to sign up radio subscribers on the moon and Venus!

Didn’t the XM Radio marketing team intend to say the XM Radio broadcast signal originated from satellites located in a Geostationary Orbit 22,000 miles from earth along with the rest of the telecommunications industry’s satellites?

Or did they embellish the facts to try to impress their audience?

I don’t know.

In either case, I now question the authenticity of their marketing communications whereas before I heard their satellite claims – I did not.

TrumpUniversity.com You’re Fired!

September 24, 2006

Donald Trump The Apprentice?

Apparently Mr. Trump has entrusted the marketing of his brand online to one of the apprentices he fired.

Why?

Over the last several weeks one of my email accounts has been receiving five times more email spam than usual.

Among them, email from Trump University. Not just one. Six in the last ten days.

In “his” email Mr. Trump states, “Trump University is something I’ve thought about for a long time. I didn’t want to put my name on anything having to do with education unless it was going to be the best. So I’ve put together some of the finest instructors in the world, professors from great universities, the finest business schools and also friends of mine from the world of business that have gone through the hard knocks. Some of them aren’t even educated at all. But they’ve gone through these tremendous hard knocks and they’ve gone out and they’ve succeeded.”

Then there is some CYA boiler plate.

“This is a commercial message from Join Trump U. To stop receiving commercial messages promoting Trump University, please visit http://jointrumpuniversity.com/remove. You may also send an unsubscribe request with a copy of this original email to: Join Trump U, 5072 North 300 West, Suite 220, Provo, UT 84604.

“We are Fully Compliant with the CAN-SPAM Act of 2003.”

“You are receiving this message because you have opted in to one of more of our partner sites. If you would like to stop receiving our messages and special offers, please click here to remove your name from our mailing list, or you may write to the address below.”

The address where I have been receiving Trump U email is an address I never use.

I have since went an unsubscribed myself to the Trump University list.

Whether removing my name from their database works on not will remain to be seen.

Does Donald Trump have a brand manager? Who is in charge of his brand management?

Even with the Trump University emails being sent at arms length, hasn’t the Donald Trump brand been sullied with the millions of email spams sent out on his behalf?

Or does this marketing strategy produce results?

If it does work, why then don’t I receive spam emails from other “universities” like the University of Phoenix?

Only time will tell whether the email spam tactic for increasing enrollment from the minds at Trump University was born out of marketing education and experience or not.