Archive for the ‘University of Phoenix’ Category

Bloggers: University of Phoenix Aggregation of Knowledge Initiative

May 11, 2009

Today while conducting research, I came across the following interesting forum post from Jay Dergaon:

I am conducting some research on behalf of the University of Phoenix.  They are looking into specific blogging initiatives and out reach to bloggers, internally and externally.

If you know of any students or faculty from The University of Phoenix that have a blog please let me know.  Also, if you’d be interested in writing or incorporating your blog into their new “aggregation of knowledge” initiative please let me know.

I wonder how many other higher education institutions in the U.S. include blogs or blogging in their curriculum?

Do any Universities in the United States teach blogging?

Can a student get a Bachelor of Science degree in Blogging yet?

TrumpUniversity.com You’re Fired!

September 24, 2006

Donald Trump The Apprentice?

Apparently Mr. Trump has entrusted the marketing of his brand online to one of the apprentices he fired.

Why?

Over the last several weeks one of my email accounts has been receiving five times more email spam than usual.

Among them, email from Trump University. Not just one. Six in the last ten days.

In “his” email Mr. Trump states, “Trump University is something I’ve thought about for a long time. I didn’t want to put my name on anything having to do with education unless it was going to be the best. So I’ve put together some of the finest instructors in the world, professors from great universities, the finest business schools and also friends of mine from the world of business that have gone through the hard knocks. Some of them aren’t even educated at all. But they’ve gone through these tremendous hard knocks and they’ve gone out and they’ve succeeded.”

Then there is some CYA boiler plate.

“This is a commercial message from Join Trump U. To stop receiving commercial messages promoting Trump University, please visit http://jointrumpuniversity.com/remove. You may also send an unsubscribe request with a copy of this original email to: Join Trump U, 5072 North 300 West, Suite 220, Provo, UT 84604.

“We are Fully Compliant with the CAN-SPAM Act of 2003.”

“You are receiving this message because you have opted in to one of more of our partner sites. If you would like to stop receiving our messages and special offers, please click here to remove your name from our mailing list, or you may write to the address below.”

The address where I have been receiving Trump U email is an address I never use.

I have since went an unsubscribed myself to the Trump University list.

Whether removing my name from their database works on not will remain to be seen.

Does Donald Trump have a brand manager? Who is in charge of his brand management?

Even with the Trump University emails being sent at arms length, hasn’t the Donald Trump brand been sullied with the millions of email spams sent out on his behalf?

Or does this marketing strategy produce results?

If it does work, why then don’t I receive spam emails from other “universities” like the University of Phoenix?

Only time will tell whether the email spam tactic for increasing enrollment from the minds at Trump University was born out of marketing education and experience or not.