Archive for the ‘Marketing Experience’ Category

TrumpUniversity.com You’re Fired!

September 24, 2006

Donald Trump The Apprentice?

Apparently Mr. Trump has entrusted the marketing of his brand online to one of the apprentices he fired.

Why?

Over the last several weeks one of my email accounts has been receiving five times more email spam than usual.

Among them, email from Trump University. Not just one. Six in the last ten days.

In “his” email Mr. Trump states, “Trump University is something I’ve thought about for a long time. I didn’t want to put my name on anything having to do with education unless it was going to be the best. So I’ve put together some of the finest instructors in the world, professors from great universities, the finest business schools and also friends of mine from the world of business that have gone through the hard knocks. Some of them aren’t even educated at all. But they’ve gone through these tremendous hard knocks and they’ve gone out and they’ve succeeded.”

Then there is some CYA boiler plate.

“This is a commercial message from Join Trump U. To stop receiving commercial messages promoting Trump University, please visit http://jointrumpuniversity.com/remove. You may also send an unsubscribe request with a copy of this original email to: Join Trump U, 5072 North 300 West, Suite 220, Provo, UT 84604.

“We are Fully Compliant with the CAN-SPAM Act of 2003.”

“You are receiving this message because you have opted in to one of more of our partner sites. If you would like to stop receiving our messages and special offers, please click here to remove your name from our mailing list, or you may write to the address below.”

The address where I have been receiving Trump U email is an address I never use.

I have since went an unsubscribed myself to the Trump University list.

Whether removing my name from their database works on not will remain to be seen.

Does Donald Trump have a brand manager? Who is in charge of his brand management?

Even with the Trump University emails being sent at arms length, hasn’t the Donald Trump brand been sullied with the millions of email spams sent out on his behalf?

Or does this marketing strategy produce results?

If it does work, why then don’t I receive spam emails from other “universities” like the University of Phoenix?

Only time will tell whether the email spam tactic for increasing enrollment from the minds at Trump University was born out of marketing education and experience or not.

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Internet Marketing Book by A Guy and His Laptop

September 24, 2006

129 days until the release of my internet marketing book – For Sale By Google.

In late 1999, I was fortunate to recognize the impact internet marketing would ultimately have on the marketing and advertising industries. I decided then to move my firm Advanced Marketing Consultants marketing consulting practice completely online.

I was approached in November of 2005 by John Wiley and Sons to write a book about my online marketing experiences at www.marketingprinciples.com.

Why me? I think Wiley contacted me because my internet marketing strategy has consistently attracted 500,000 unique visitors from around the world to my site annually for each of the last three years. I have generated as many as 4,400 online transactions monthly for myself and clients.

All the while still just a guy and his laptop. Well, some servers too…

Writing a book has proven to be much more difficult than I expected.

However, at this time I wouldn’t trade the opportunity and experience for any other.