Archive for the ‘Unique Visitors’ Category

Newspaper Circulation Data in the Top 200 US Markets on Google Maps

July 16, 2009

Mediaspace Solutions has created a useful Google Maps mashup combining circulation and traffic data for newspapers in the top 200 US markets.

Top 200 DMAs

Top 200 DMAs

The Mediaspace Google Maps mashups provides each newspaper’s category, DMA, Circulation, Sunday Circulation, Days Published, Website address, Sites unique visitors, Daily visitors and Page views.

Newspaper Circulation by DMA

Newspaper Circulation by DMA

The Mediaspace Solutions top 200 DMA tool is great for researching and visualizing the top 200 US newspaper markets.

March 2009 Twitter Unique Visitors @Compete.com

April 8, 2009

Via Silicon Alley Insider’s Chart of the Day:

Twitter Unique Visitors Compete.com

Twitter Unique Visitors Compete.com

According to Compete’s figures, Twitter’s traffic nearly doubled from February 2009 to March 2009 from 8 million to 14 million unique visitors.

In a previous post, I had predicted Twitter’s traffic according to comScore would double from February 2009 to March 2009.

comScore’s March 2009 traffic figures for Twitter are due out later this week.

March 2009 Twitter Traffic Prediction

March 31, 2009

In the not too distant future, comScore will release its traffic stats for a variety of different web categories and properties for March 2009.

One web property’s traffic many observers will be following closely is Twitter.com.

According to comScore during the month of February 2009, Twitter.com had 9.8 million unique visitors while Facebook had 275.6 million unique visitors and Myspace had 123.5 million unique visitors worldwide.

Based on my research, I am going to predict Twitter.com will have twice its February 2009 traffic in March 2009 – 19.6 million unique visitors.

Advertiser Know Thy Prospects

November 10, 2006

The following is my reply to a recent media consultant question.

Q: “I’m a media consultant, and buyer. My clients serve the pet industry. Several of my clients are interested in the recent explosion of the (web based magazines catering to niches/target audiences) like Daily Candy and Bowzer. They want to advertise in ezines instead of other less direct methods. I am curious about buying advertising in this medium, as it seems so direct and specific. Do you think the ezine is a media fad, or is it only going to get bigger?”

A: Regardless of the medium, advertisers must have a clear idea who their prospects are before they spend any money to reach them.

If an advertiser expects to acquire new customers profitably they should expect their advertising dollars to produce a measurable return on investment. What business can afford to do otherwise?

Any price paid for advertising failure is too high.

Most advertising is sold on a cost per thousand (CPM) people reached basis. Of the thousand people reached, there are both active (prospects) and inactive audience members. Inactive audience members are the remaining people who aren’t in the market for the product or service being advertised (often as many as one thousand).

If you can’t reach active prospects directly through a traditional cost per thousand advertising model, it is likely your prospects aren’t being reached and served by traditional media at which point ezines may become an attractive option.

To qualify potential ezines for your advertising investment, ask the following questions.

There are two types of ezine – email or those posted on websites.

Ask the media representative if they have any of the following data:

Email ezine:

How they acquired their list

Geographic data and targeting
Age & Gender
Income
Education levels
Lifestyle information
List size
Average open rate
Average bounce rate
List hygiene protocols
Third party or other form of circulation verification
CPM
Repeat advertisers

Web post ezine:

Traffic sources and ratios
Unique visitors to advertisement
Average session length
Average page views per session
Geographic distribution
Age & Gender
Income
Education
Lifestyle information
Alexa rank
Any site statistical data
CPM
Repeat advertisers

After your client has verified the media’s claims regarding their audience size, makeup and location determine your client’s potential conversion ratio per thousand audience members reached.

If the worst case cost per thousand reached doesn’t produce an acceptable return on their advertising investment consider using your audience profile information to reach prospects directly through targeted advertising like Google Adwords.

Instead of the traditional media model measurement of cost per thousand audience members Google Adwords lets you reach prospects on a cost per person basis.

To justify either form of advertising, determine how many active audience members (prospects) you will need to reach and convert into customers then compare those figures with how many inactive audience members you can afford to reach and not convert (if any) into customers before making an advertising investment decision.

An active audience of one more is worth exponentially more than an inactive audience of a thousand.

Internet Marketing Book by A Guy and His Laptop

September 24, 2006

129 days until the release of my internet marketing book – For Sale By Google.

In late 1999, I was fortunate to recognize the impact internet marketing would ultimately have on the marketing and advertising industries. I decided then to move my firm Advanced Marketing Consultants marketing consulting practice completely online.

I was approached in November of 2005 by John Wiley and Sons to write a book about my online marketing experiences at www.marketingprinciples.com.

Why me? I think Wiley contacted me because my internet marketing strategy has consistently attracted 500,000 unique visitors from around the world to my site annually for each of the last three years. I have generated as many as 4,400 online transactions monthly for myself and clients.

All the while still just a guy and his laptop. Well, some servers too…

Writing a book has proven to be much more difficult than I expected.

However, at this time I wouldn’t trade the opportunity and experience for any other.