Archive for the ‘Yellow Book’ Category

MicroHoo Internet Yellow Pages Market Leader?

March 25, 2008

comScore has released its 2007 Internet Yellow Pages market share report showing YellowPages.com barely edging out SuperPages.com for the market leader position in the Internet Yellow Pages market.

The top eight Internet Yellow Pages (IYP) sites in the United States for 2007 and their market share were:

1. Yellowpages.com 20.2%

2. Superpages.com 20.0%

3. Yahoo Sites 17.9%

4. Google Sites 15.1%

5. Yellow Book Network 8.6%

6. Time Warner Network 6.1%

7. Microsoft Sites 4.8%

8. R. H. Donnelley 3.3%

Greg Sterling has also noted how YellowPages.com has entered into a new deal with Microsoft.

Something the comScore report didn’t point out is that by Microsoft acquiring Yahoo, Microhoo! will acquire a market leadership position in the Internet Yellow Pages market vaulting over both YellowPages.com and Superpages.com in one leap.

Provided the market share numbers don’t move much over the next several quarters, Microhoo will have a 22.7% share of the Internet Yellow Pages market.

By Microsoft switching to YellowPages.com, they are simply preparing to strengthen and flesh out their new market position in the Internet Yellow Pages market by further exploiting Yahoo’s existing relationship with AT&T and their ownership of Yellowpages.com

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Posted in comScore, Google, Internet Yellow Pages, MicroHoo!, Microsoft, R. H. Donnelley, Superpages.com, Yahoo, Yellow Book, YellowPages.com | Leave a Comment »

Yellowbook.com

September 7, 2006

David Carradine is appearing in Yellowbook.com commercials airing on national cable channels. I grew up in the 70’s watching Carradine as Kung Fu. Mr. Carradine attended a party at my now in-laws home in the early 1980’s where he sang and played the piano. I met his brother Keith Carradine backstage after one of his performances as Will Rogers in the Will Rogers Follies.

It appears Yellow Book has employed Carradine to reach and connect with baby boomer men like myself. My demographic theoritically has the decision making power within small to medium size businesses to make internet yellow pages buying decisions.

How many new internet yellow page advertisers does Yellowbook.com acquire for each $1,000 spent via cable television advertising? Can a Yellowbook.com internet yellow pages advertiser expect to get a higher or lower rate of return from their investment compared to what Yellow Book gets for each $1,000 it spends on cable advertising?

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Posted in Advertiser, Advertising Costs, Baby Boomer, Buying Decisions, Cable Advertising, Cable Television Advertising, Commercials, David Carradine, Demographic, Internet Advertising, Kung Fu, Market Segment, Small Business Marketing, Yellow Book, Yellow Book Advertising, Yellow Pages, Yellowbook.com | Leave a Comment »