Archive for the ‘Kung Fu’ Category

Yellowbook.com

September 7, 2006

David Carradine is appearing in Yellowbook.com commercials airing on national cable channels. I grew up in the 70’s watching Carradine as Kung Fu. Mr. Carradine attended a party at my now in-laws home in the early 1980’s where he sang and played the piano. I met his brother Keith Carradine backstage after one of his performances as Will Rogers in the Will Rogers Follies.

It appears Yellow Book has employed Carradine to reach and connect with baby boomer men like myself. My demographic theoritically has the decision making power within small to medium size businesses to make internet yellow pages buying decisions.

How many new internet yellow page advertisers does Yellowbook.com acquire for each $1,000 spent via cable television advertising? Can a Yellowbook.com internet yellow pages advertiser expect to get a higher or lower rate of return from their investment compared to what Yellow Book gets for each $1,000 it spends on cable advertising?

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