Search Marketing Communications

YouTube.com is now providing YouTube video publishers with a light version of Google Analytics.

YouTube analytics supply the number of views each video within an account have generated over a 5 day, 1 month, 3 month, 6 month, one year or “all time” period.

The YouTube “Views by country” feauture shows how YouTube.com truly has global reach.

My Google Adwords keyword suggestion tool video analytics show how YouTube has served my video to searchers in 65 countries.

The other main YouTube analytics feature shows how popular a video is within territories. Popularity is 100 for the most watched video in a territory and 0 for the least watched.

By providing YouTube Video publishers with stats on how their videos are performing, YouTube.com has begun the process of transforming the Tuberati into not only video producers but also video marketers.

Barry Schwartz provides greater detail on how YouTube Video Analytics work at Search Engine Land.

Tags: Search Marketing

This entry was posted on March 27, 2008 at 11:45 am and is filed under Analytics, Google Adwords Video, Google Analytics, Tuberati, Video Analytics, Video Marketers, Video Publishers, YouTube, YouTube.com, YouTuberati. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.