Bailout Bill from the House Committee on Financial Services

September 28, 2008

The U.S. House of Representatives Committee on Financial Services has drafted its financial markets bail out bill.

The Speaker of the House and the U.S House of Representative achieved their goal of providing the bail out bill text to the public before Asian markets opened Monday morning.

The bail out bill official title is:

“The Emergency Economic Stabilization Act of 2008”

Below is text from the Table of Contents which outlines the U.S. House of Representatives $700 billion Wall Street rescue plan.

[DISCUSSION DRAFT]
110TH CONGRESS
2D SESSION H. R. ll

To provide authority for the Federal Government to purchase and insure certain types of troubled assets for the purposes of providing stability to and preventing disruption in the economy and financial system and
protecting taxpayers, and for other purposes.

IN THE HOUSE OF REPRESENTATIVES
M__ – introduced the following bill; which was referred to the
Committee on ______________________________________

A BILL

To provide authority for the Federal Government to purchase and insure certain types of troubled assets for the purposes of providing stability to and preventing disruption in the economy and financial system and protecting taxpayers, and for other purposes.

Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, SECTION 1. SHORT TITLE AND TABLE OF CONTENTS.

(a) SHORT TITLE.—This Act may be cited as the
‘‘Emergency Economic Stabilization Act of 2008’’.

(b) TABLE OF CONTENTS.—The table of contents for this Act is as follows:
Sec. 1. Short title and table of contents.
Sec. 2. Purposes.
Sec. 3. Definitions.

TITLE I—TROUBLED ASSETS RELIEF PROGRAM
Sec. 101. Purchases of troubled assets.
Sec. 102. Insurance of troubled assets.
Sec. 103. Considerations.
Sec. 104. Financial Stability Oversight Board.
Sec. 105. Reports.
Sec. 106. Rights; management; sale of troubled assets; revenues and sale proceeds.
Sec. 107. Contracting procedures.
Sec. 108. Conflicts of interest.
Sec. 109. Foreclosure mitigation efforts.
Sec. 110. Assistance to homeowners.
Sec. 111. Executive compensation and corporate governance.
Sec. 112. Coordination with foreign authorities and central banks.
Sec. 113. Minimization of long-term costs and maximization of benefits for taxpayers.
Sec. 114. Market transparency.
Sec. 115. Graduated authorization to purchase.
Sec. 116. Oversight and audits.
Sec. 117. Study and report on margin authority.
Sec. 118. Funding.
Sec. 119. Judicial review and related matters.
Sec. 120. Termination of authority.
Sec. 121. Special Inspector General for the Troubled Asset Relief Program.
Sec. 122. Increase in statutory limit on the public debt.
Sec. 123. Credit reform.
Sec. 124. HOPE for Homeowners amendments.
Sec. 125. Congressional Oversight Panel.
Sec. 126. FDIC authority.
Sec. 127. Cooperation with the FBI.
Sec. 128. Acceleration of effective date.
Sec. 129. Disclosures on exercise of loan authority.
Sec. 130. Technical corrections.
Sec. 131. Exchange Stabilization Fund reimbursement.
Sec. 132. Authority to suspend mark-to-market accounting.
Sec. 133. Study on mark-to-market accounting.
Sec. 134. Recoupment.
Sec. 135. Preservation of authority.

TITLE II—BUDGET-RELATED PROVISIONS
Sec. 201. Information for congressional support agencies.
Sec. 202. Reports by the Office of Management and Budget and the Congressional
Budget Office.
Sec. 203. Analysis in President’s Budget.
Sec. 204. Emergency treatment.

TITLE III—TAX PROVISIONS
Sec. 301. Gain or loss from sale or exchange of certain preferred stock.
Sec. 302. Special rules for tax treatment of executive compensation of employers
participating in the troubled assets relief program.
Sec. 303. Extension of exclusion of income from discharge of qualified principal
residence indebtedness.

The entire 110 page draft can be downloaded from the House Committee of Finanical Services web site.

Conversion Code Verification Process

September 27, 2008

Google provides “conversion code” to Adwords advertisers for tracking actions occurring after searchers have clicked on advertisers ads.

Five action types Adwords advertisers can track are:

1. “Other”

2. Purchase/Sale

3. Signup

4. Lead

5. View of a key page

5 Action Types

5 Action Types

Once the conversion code has been installed into the source code between the <body> and </body> tags of your action page, the advertiser needs to verify whether Google Adwords can track the conversion code correctly or not.

Google can track conversions on both secure and non secure sites.

Until recently, I hadn’t had any problems verifying or tracking actions from either type of site.

However, while trying to verify action code from dynamic pages within a secure site, I wasn’t able to generate a result other than “verification failed” when using Adwords test “verify action code” feature.

Conversion Code Verification Failure

Conversion Code Verification Failure

Conversion Code Verification Failure – sans url.

Tracking Code Explanation

Tracking Code Explanation

When verifying whether or not an action code is reporting correctly from a dynamic and secure site and provided the code has been installed correctly, advertisers may find clicking on one of their ads and then completing the action may provide the quickest and easiest answer to their question – “is the conversion code working or not?”

Otherwise, launching a campaign without verification and waiting for a conversion action to eventually occur may be the only other way to determine whether the conversion code actually reports or not.

MarketingAgency.com Domain For Sale

September 26, 2008

There seems to be more activity in the domain aftermarket market for marketing related terms recently.

In a previous post, I wrote about owning marketingconsultants.org and being approached by a domain investor to buy his premium domain marketingconsultants.com.

I didn’t bid on his domain, but it reportedly sold for $9,200.00 according to the domain auctioneer Sedo.

An even more desirable premium domain: MarketingAgency.com is now at auction.

I received the following domain auction alert via email:

“Dear Marketing Executive,

We’re auctioning off the premium Internet Domain MarketingAgency.com in Moniker’s New York Traffic Conference Extended Online Auction.

For info to consider and/or instructions on bidding please visit the domain.

The Auction has started and ends on October 2nd. Why bid? Keyword based domains, especially ones that reflect terms with high PPC Ad rates fetch top dollar. There are so many different ways to monetize this domain. Check out a site that tracks aftermarket domain sales data, dnjournal.com

Please pass this auction info on to a decision maker or someone familiar with the value of Domains within your company, if this person is not you. I assure you it’s a once in a lifetime opportunity to secure a virtual asset that could pay dividends indefinitely.

Thanks in advance,
XXX “

I visited the site as suggested and found the following placeholder:

MarketingAgency.com Site

MarketingAgency.com Sit

Next, I clicked through to the site as suggested to find the present top bid.

I was surprised to see one buyer has already offered $88,240.00 for MarketingAgency.com

MarketingAgency.com Auction

MarketingAgency.com Auction

The auction for MarketingAgency.com is certain to bring “five figures” to its owner.

Time will tell whether MarketingAgency.com is worth “six figures” or not.

Google Adwords Reports and Quality Score Management

September 25, 2008

With Google having added numeric quality scores ranging from 1 to 10 within all Adwords advertisers accounts, an entirely new level of performance data has become available to paid search managers.

Will Google Adwords Quality Score Management soon follow?

Presently, Adwords provides advertisers with ten different types of account performance reports.

The ten types of Google Adwords reports along with their attributes are:

1. Keyword Performance: Performance data for all keywords or those in selected campaigns.

2. Ad Performance: Performance data for each of your ads

3. URL Performance: Performance data for each of your Destination URLs.

4. Ad Group Performance: Ad group performance data for one or more of your campaigns.

5. Campaign Performance: Performance data for your campaigns.

6. Account Performance: Performance data for your entire account.

7. Demographic Performance: Performance data for sites by demographic.

8. Geographic Performance: Performance data by geographic origin.

9. Search Query Performance: Performance data for search queries which triggered your ad and received clicks.

10. Placement Performance: Performance data for placements where your ad was placed.

Adwords Quality Score Report Type

Adwords Quality Score Report Type

These ten types of Google Adwords reports provide valuable and actionable Adwords account performance data paid search managers require for making informed adverting purchasing decisions.

Reports are available in daily, weekly and monthly intervals.

With the Adwords reports advanced settings option, advertisers can receive an even greater degree of account performance details.

Additional attributes available from the advanced settings reports include performance statistics, conversion types and detailed conversion data.

Adwords Quality Score Advanced Settings

Adwords Quality Score Advanced Settings

With the advent of their Adwords numeric quality score, Google has now denominated the level of advertising performance it requires from advertisers.

Additionally, Google has given their advertisers a new tool for further identifying, managing and improving ad and keyword performance.

In exchange for their new advertising quality measurement tool, Google will ultimately get improved advertising quality.

As far as I know, the numeric quality score is the first metric Google has made public to either its publisher or advertiser community that can be measured against and thus managed to.

The numeric quality score is yet another milestone on Google’s road to further transparency with its advertisers.

At some point, will Google provide Adwords Quality Score reporting options to its advertisers too?

By providing advertisers with Quality Score reporting, advertisers will then have an another set of important data for further managing and improving the performance of their ads and keywords.

By making Quality Scores available in Adwords reports, Google would initialize the Adwords Quality Score Management process.

Google Aggregating Ideas: Project 10 to the 100th

September 24, 2008

To help celebrate its 10th birthday, Google has announced their latest iteration for crowdsourcing ideas with their Project 10^100.

Google’s Project 10^100 ( “ten to the hundredth”) aims to solicit and bankroll fresh ideas Google believes could have broad and beneficial impact on people’s lives.

Google Inc. plans to award a prize of up to $10 million to help make winning ideas a reality.

People are encouraged to submit their ideas, in any of 25 languages, on Project 10 to the 100th through October 20. Entrants must briefly describe their idea and answer six questions, including, “If your idea were to become a reality, who would benefit the most and how?”

CNN will be covering this Google project, including profiles of ideas and the people who submit them from around the world.

A Google spokeswoman was reluctant to set parameters for the submissions, although the project’s Web site suggests that successful ideas should address such issues as providing food and shelter, building communities, improving health, granting more access to education, sustaining the global ecosystem and promoting clean energy.

“We don’t want to limit it at all. We want a wide range of ideas,” said Bethany Poole, product marketing manager at Google, who announced the project live Wednesday morning on CNN along with Andy Berndt, managing director of Google’s Creative Lab. “We think great ideas come from anywhere.”

“These ideas can be big or small, technology-driven or brilliantly simple — but they need to have impact,” said Google in a press release. “We know there are countless brilliant ideas that need funding and support to come to fruition.”

Learn more about Project 10 to the 100th @ YouTube:

Ask.com and Looksmart Campaign Reports

September 24, 2008

I was surprised today when I noticed the Ask.com sponsored advertising campaign reporting tool appears to be the same one used by Looksmart.

Judge for yourself:

Ask.com Advertising Campaign Reports:

Ask Reporting

Ask Reporting

Looksmart Advertising Campaign Reports:

Looksmart Reporting

Looksmart Reporting

Ad Scheduling Example

September 23, 2008

Google Adwords lets advertisers adjust their ad display times at the campaign level through its “Edit Campaign Settings” ad scheduling and serving section.

Ad Scheduling Serving

Ad Scheduling Serving

This feature can be beneficial for business-to-business advertisers who primarily generate leads and sales Monday through Friday.

Businesses who have identified unique time periods where search traffic and conversions peak and trough can also benefit.

Most businesses I have been involved with experience search traffic and conversion troughs on weekends.

However, I have some clients who generate more search traffic and book more sales on Saturday and Sunday than they do during any other day of the week.

The first step to determine whether your business can benefit from ad scheduling and the initial savings it can bring is to begin capturing and measuring your online traffic and conversions to identify any traffic and sales patterns.

It’s the odd – albeit – the great business – who produces business every hour of every day.

Does your advertising produce the most results during business hours or after business hours? Or, does your advertising produce leads and sales in some combination thereof?

If any patterns develop within your data, you can use the Google Adwords ad scheduling tool to optimize the performance of your advertising to reach prospects at the times they will most likely be in the market for your products or services.

Ad Scheduling

Ad Scheduling

Ad Scheduling

With Google Adwords, you can edit days and times to see how the schedule updates. When you’re happy with the schedule, click ‘Save Changes’ to activate Ad Scheduling. To adjust your pricing during any time period, use the advanced ad scheduling mode.

The Advanced Ad Scheduling feature can be used to increase bids during times when competition for your product and its demand are the greatest.

Advanced Ad Scheduling

Advanced Ad Scheduling

Click edit to set custom prices for ads on a given day and time. Example: If your default bid is $1.00 CPC, and your custom “% of bid” entry for Tuesdays is 120%, your CPC bid for Tuesdays only would be $1.20.

Both Google Adwords ad scheduling tools give advertisers more control over how advertising dollars are apportioned which is just one requisite for advertisers who want to begin managing their return on advertising investment.

Stephen Colbert Blog Corps?

September 22, 2008

The other day I became acquainted with a new type of “blog compilation” site called Boxxet.com because it kept showing up in my WordPress logs for a post I wrote about Comedy Central’s Stephen Colbert and Bob Saget.

From Boxxet’s About Us page:

“Boxxet (pronounced “box set”) brings together the “best of” news, blogs, videos, photos, gear and much more on your favorite subjects. For the things you care about (teams, hobbies, interests, schools, towns, etc), Boxxet’s unique combination of computer automation and community participation produces the most diverse and complete best-of compilations.”

After seeing the referrals from Boxxet, I went to their site where I learned the post I had written about Stephen Colbert had placed this lowly blog 9th on their top Stephen Colbert bloggers list.

Stephen Colbert Bloggers

Stephen Colbert Bloggers

I hadn’t thought about the Stephen Colbert blog corps much since then, but began to notice more Colbert search referrals coming in over the weekend and thought I would see where my blog stood now in the Colbert blogger corps.

Voila! This blog is now the fifth most popular Colbert blog at Boxxet.

Take that Blog Numbers 6, 7 and 8!

Stephen Colbert Bloggers Boxxet

Stephen Colbert Bloggers Boxxet

To keep my newly discovered Stephen Colbert blog corps fires burning. here is the most recently known Colbert Quip from last night’s Emmy Awards found via the WashingtonPost.com and their new “Political Browser” News section:

Political Browser Stephen Colbert Quip

Political Browser Stephen Colbert Quip

Search Network Quality Score 10: Content Network 0

September 22, 2008

Adwords new Quality Scores have been live since September 17 according to Ophir Cohen.

Nuno Macedo of Páginas Amarelas Portugal has provided me with a screen shot of his Adwords Quality Score of 10 in Portuguese no less.

Quality Score 10

Quality Score 10

After digging further into my accounts, it appears Google Adwords will continue assigning Quality Scores to just Search Network only distibuted ads – not Content network ads – per this message:

Quality Score Content Network

Quality Score Content Network

Also appearing in my Adwords account for the first time are “Bid Below First Page” notifications:

Bid Below First Page

Bid Below First Page

Each “Bid Below First Page” notice is accompanied by Google’s recommended bid for achieving first page placement.

Now if only Adwords would provide Quality Score reporting options from their Report Center, large and small advertisers alike could begin to manage their Adwords account’s performance by its most important metric – the Quality Score.

Google Adwords Quality Score Updated

September 21, 2008

As promised on the Inside Adwords blog, Adwords accounts are now showing Quality Score data for each ad and its keyword.

I first noticed the Quality Score data across all of my active accounts yesterday.

Each ad and keyword’s Quality Score shows its status – whether the ads are showing or not as well as its numeric Quality Score.

I have found Adwords Quality scores ranging from 9 down through 2.

I am not sure whether Adwords assigns a Quality Score of 10 to any ads and keywords performance. Nor am I sure whether they score any ad and keyword below 2.

If Adwords does, I haven’t yet found any examples to share.

Within the new Adwords Quality scoring system, ads and keywords which score 9 and 8 are considered “Great”.

Adwords Quality Score 9

Adwords Quality Score 9

Adwords Quality Score 8

Adwords Quality Score 8

Ads and keywords showing 7, 6 and 5 are “OK”.

Quality Score 7

Quality Score 7

Quality Score 6

Quality Score 6

Quality Score 5

Quality Score 5

Ads and their keywords with Quality scores of 4, 3 and 2 are considered “Poor”.

Quality Score 4+No

Quality Score 4+No

Quality Score 3 No+Poor

Quality Score 3 No+Poor

Quality Score 2 No+Poor

Quality Score 2 No+Poor

I have found examples of OK Quality Scores where the ad and its keywords weren’t being shown for numerous reasons.

Additionally, I have found examples of ads and their keywords being shown while still having a Poor Quality Score.

Having numeric Adwords Quality Scores for each ad and keyword will surely help Google Adwords deliver more relevant and targeted advertising while also helping their advertisers score more targeted search traffic.