As the Twitter audience grows, the ability to reach it or be reached by the segment of the Twitter audience interested in the same topics will become more valuable both to Twitter, its audience and its potential advertisers.
For the last sixty days I have been monitoring Tweets within a 100 mile radius of my city to get a better sense of what the average Twitter user Tweets about.
I haven’t spent any of my online time on social networks because the same amount of time invested in programming a Google Adwords campaign can reach an exclusive and active audience who by definition are already interested in my products and services vis-a-vis their search query.
The same can’t be said for social media and networks like Twitter or Facebook.
Twitter users can search for keywords they are interested to identify potential audience segments to reach but this process still doesn’t separate the good Tweets from the bad, the wheat from the chaff, the Twitter signal from the Twitter noise.
A sample Tweet stream from within 100 miles of my city over the last few minutes:
A Lot of Noise, Not Much Signal
Extrapolate the same type of Tweets over millions of Twitter users and you can see how identifying the Twitter signal from the Twitter noise will only grow more challenging.
Search Marketing Communications 
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