Although real time search is one of the many heralded utilities of Twitter, it seems the average consumer’s attention isn’t quite as focused in the present as Twitter’s search results are – at least at this particular moment in time.
According to Twitter’s trending topics: Easter is the most popular topic of conversation in the Twitterverse – this Tuesday two days after Easter Sunday.
Real Time Warp Search
If this trending topic result doesn’t illustrate the value of reaching Twitter’s audience, I don’t know what will.
eBay has sold StumbleUpon.com back to its original owners according to the New York Times.
Comments about the transaction from Garrett Camp of StumbleUpon.com via the BITS blog:
“We’re really more focused on discovery and content, said Garrett Camp, one of the original founders, in a phone interview. “We realized it was best if we parted ways and did our own thing.”
eBay acquired StumbleUpon.com in May 2007 for $75 million.
More from BITS:
StumbleUpon has close to 7.5 million registered users, up from 2.5 million when eBay bought it. The service currently has 425 million “stumbles,” or collaborative recommendations made to Web browsers moseying around the site.
This sale confirms eBay is now officially in the process of selling non-essential assets to refocus on its core business.
Its bad enough that network television has basically become the channel of choice for the pharmaceutical industry to distribute their magic pill messages to the masses.
Try watching a major network news cast without being bombarded by Pharma Ads for every known real and imaginery disease.
Without the Pharmaceutical industry, where would Network television be?
Probably break even.
With their latest Celebrex ad, Pfizer has taken their messaging to new lows by creating the extended play sales message / this drug may kill you television ad.
Its the most obnoxious television ad I can ever recall enduring.
I am sure their ad agency has argued it gets viewers attention and creates word of mouth.
Yep – It does.
Problem is – its negative attention and although this blog post isn’t considered word of mouth – their ad caused me to go out of my way to write about how much I hated it – and by association – their product: Celebrex.
Under what stretch of the imagination would this blog post be considered good for the Celebrex brand?
Or this YouTube post with all its accompanying comments?
Maybe if your a Pharmaceutical company there isn’t any such thing.
Developing commercials that don’t make viewers angry for being subjected to them might be a start in the right direction.
Today while viewing a post about Twitter on Mark Cuban’s Blog Maverick site, I was surprised to see such a high profile blog with WordPress’ “Possibly Related Posts” still enabled.
Blog Maverick Possibly Related Posts
If you know Mark Cuban or any of his IT staff, you might suggest they disable the “Possibly Related Posts” feature on his WordPress blog.
As a rule, Possibly Related Posts aren’t enabled and published by working bloggers let alone A List bloggers like Mark Cuban.
Apple Apps Store has placed a 1 Billion Downloads counter on their site to kick off their countdown for the one billionth download from the Apple Apps Store.
One Billion Apps
Form the Apple site:
As of today, nearly one billion apps have been downloaded around the globe. So we just want to say thanks — a billion. Download an app and you’ll automatically get the chance to win a $10,000 iTunes Gift Card, an iPod touch, a Time Capsule, and a MacBook Pro. Just go to the iTunes Store, browse the App Store, and download your best app yet.
The top 5 paid and free Apple Apps by units downloaded according to Apple are as follows:
For profit educational institutions like FullSail.edu appear to be the first to offer degrees in the Internet Marketing field.
According to the Full Sail website:
The future of marketing is online, and successful web marketing requires a new set of skills, and a unique language of its own. The Internet has changed the way companies attract and keep customers, requiring fresh advertising strategy that utilizes e-mail, websites, and wireless media.
Indeed.
I can’t imagine any student landing a marketing related job after college who isn’t familiar with doesn’t basic internet marketing terms and concepts.
Full Sail touches on four of the basics – Search Engine Optimization, Social Media Marketing, Pay Per Click and Web Analytics – on their landing page for attracting potential internet marketing students.
Any marketer student or otherwise will need to be able to speak “internet marketing” language if they hope to work in the field of marketing tomorrow or in the future.
Getting a degree in internet marketing would be one way a future marketer could convince prospective employers of their employment potential within the marketing field.
Search Marketing Communications 
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