eBay Auctions Off StumbleUpon.com

eBay has sold StumbleUpon.com back to its original owners according to the New York Times.

Comments about the transaction from Garrett Camp of StumbleUpon.com via the BITS blog:

“We’re really more focused on discovery and content, said Garrett Camp, one of the original founders, in a phone interview. “We realized it was best if we parted ways and did our own thing.”

eBay acquired StumbleUpon.com in May 2007 for $75 million.

More from BITS:

StumbleUpon has close to 7.5 million registered users, up from 2.5 million when eBay bought it. The service currently has 425 million “stumbles,” or collaborative recommendations made to Web browsers moseying around the site.

This sale confirms eBay is now officially in the process of selling non-essential assets to refocus on its core business.

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