How Google Rates Links From Sites Like Facebook And Twitter

January 17, 2010

Ok, if links from Twitter are no followed, what happens to my Twitter account’s Page Rank 6?

Twitter: A Database Of Intentions?

January 16, 2010

I don’t see how.

Buy A Car

Buy A Car

Without answers, how can monetary value be predictably mined from the Tweet stream?

Buy A Car Oklahoma City

Buy A Car Oklahoma City

New URL Lengthening Service: Binged.It

January 15, 2010

Microsoft is trying to psyche out the shortened url market by launching its innovative new “longer url” url lengthening service for its relaunched search engine Bing called Binged.it.

Binged.It

Binged.It

Typing Binged.it into a browser however takes visitors to Bit.ly – one of the top url shorteners on the web.

With Google having recently launched its own url shortener, it was inevitable Microsoft would launch its own shortener.

Its also natural a url shortener market leader like Bit.ly would be driven into the arms of its new enemy’s (Google) enemy – Microsoft.

Top 15 US Ad Networks By Reach

January 14, 2010

comScore has released its December 2009 rankings of the Top Ad Networks by reach of US internet users.

AOL continued to reach the largest percentage of internet users reaching 186 million people or 91% of the total internet audience followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million).

Top 15 Ad Networks By Reach

Top 15 Ad Networks By Reach

Although reach has been equated with advertising value to brand advertisers, advertising reach clearly doesn’t translate into earnings power or stock market value for either AOL or Yahoo.

Combined the two companies ad network’s reach victories produce stock market valuations of $2.71 and $23.99 Billion respectively.

Combined AOL and Yahoo’s market values are 14% of Google’s $187 Billion market capitalization.

Buying reach online may be valuable to brand advertisers, but it apparently isn’t as valuable as buying search is to all the small to medium size non-brand businesses who advertise on Google.

Google Ad Agency Solutions

January 13, 2010

The Google for Advertisers recently update website illustrates how Google’s advertising tools work together to support the entire value chain of marketing, from insights to creative to media to measurement and optimization.

Google calls these areas of focus the “marketing cycle” in the hope it communicates to advertisers and agencies how everything Google is working on fits with everything its advertisers are working on.

Google For Advertisers

Google For Advertisers

Visit the Google for Advertisers website to learn more.

The Listening Campaign

January 12, 2010

Several months ago I wrote a post called “The Listening Campaign: Getting Your Voice Heard Above The Crowd.”

The post receives a fair amount of traffic yet I was surprised to see it appear on a Google related searches results list for my name.

Tim Cohn The Listening Campaign

Tim Cohn The Listening Campaign

I guess searchers listen too.

Google Webmaster Tools Adds Favicons

January 11, 2010

I noticed the web sites I monitor in my Google Webmaster Tools account have had Favicons added to their urls.

Google Webmaster Tools Favicons

Google Webmaster Tools Favicons

I don’t recall seeing favicons last week, so I believe they have just been added today.

Having a favicon next to each domain helps me navigate my Google Webmaster Tools account more easily and quickly.

The Top 10 Product Categories By Ad Spending

January 10, 2010
Top 10 Product Categories by Ad Spending

Top 10 Product Categories by Ad Spending

Via MarketingCharts.com and The Nielsen Company.

Purchase Funnel Attributes

January 9, 2010
Purchase Funnel Attributes

Purchase Funnel Attributes

AdNetwork.com

January 8, 2010

Typing AdNetwork.com into your browser takes you to a Bing search page which then prominently features an ad for the Google Ad Network from Google Adwords.

AdNetwork.com

AdNetwork.com

I am so confused!

Which company is trying to get into who’s business?