The Google for Advertisers recently update website illustrates how Google’s advertising tools work together to support the entire value chain of marketing, from insights to creative to media to measurement and optimization.
Google calls these areas of focus the “marketing cycle” in the hope it communicates to advertisers and agencies how everything Google is working on fits with everything its advertisers are working on.
Google For Advertisers
Visit the Google for Advertisers website to learn more.
Search Marketing Communications 
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