Search Marketing Communications

Archive for 2009

Add Latest YouTube News Videos to Your Website

August 24, 2009

Google Web Elements makes it possible to add YouTube News to any website.

Google Adwords Questions: Where Do You Advertise and Sell?

August 23, 2009

I was setting up a new Google Adwords account today and found the following questions near the end of the account creation process.

Where do you most often advertise your products or services?

Where do you most often sell your products or services?

Where Do You Advertise and Sell Your Products?

I guess Google Adwords is still adding new advertisers to its reported 1+ million Adwords account holders around the world.

It would be interesting to learn what percentage of their new accounts report advertising adn selling their products exclusively offline.

Surely most small businesses are now aware they are being browsed online before their phone ever rings or their door swings open.

Tags:Advertise, Google Adwords
Posted in Advertise, Google Adwords, Sell | 51 Comments »

The Listening Campaign: Getting Your Voice Heard Above The Crowd

August 22, 2009

I recently had lunch with an old friend who shared with me his experiences conducting a listening campaign.

As you can imagine, as a market researcher, analyst, business developer and student of all things related to human behavior I was all ears so to speak.

Although his listening campaign wasn’t conducted within a business context, the lessons he learned and shared with me were both instructive and valuable.

The premise of the listening campaign is that the deepest yet most fundamental of people’s needs are surfaced when they are given a chance to share their experiences and opinions about a subject in a free and slightly unstructured manner.

Unlike traditional structured question and answer market research formats the “interviewed” are engaged in conversations about the topics they care most deeply about.

This process elicits a unique and often times different storyline about a particular subject from the audience’s perspective which by definition is inconceivable from the author’s perspective.

In a business context, the author is the person or enterprise who asks directional market research related questions.

Allowing the audience to provide their interpretation of a topic regardless of what it may be often brings a new dimension of understanding and meaning to the subject at hand.

Integrating domain specific knowledge into future conversations about a subject establishes higher levels of audience trust.

A listening campaign can be both an instructive process and an invaluable tool for any business trying to have their company’s voice heard above the crowd’s.

Tags:Audience Trust, Business Developer, Engaged, Listening Campaign, Market Researcher, Voice Above The Crowds
Posted in Audience Trust, Business Developer, Engaged, Listening Campaign, Market Researcher, Voice Above The Crowds | 1 Comment »

Sample Adwords My Client Center User Interface and API Access Request

August 20, 2009

Anytime a Google Adwords Professional or Adwords Management firm begins the Adwords account management process, its highly likely they will initiate either User Interface or API access to manage the account – or both.

Google Adwords API Access and Management

Once initiated, the Google Adwords account holder will receive a message like the one above in their Adwords account where they can either accept or reject the account management request.

Once the request is accepted, the Adwords account manager will then see the new account in their My Client Center along with all of the other accounts they manage.

Adding an account to the manager’s My Client Center lets an Adwords Professional manage all of their client’s accounts from a single User Interface – their My Client Center.

Tags:Adwords Management, Google Adwords, Google Adwords Professional, My Client Center
Posted in Adwords Management, Google Adwords, Google Adwords Professionals, My Client Center | 1 Comment »

WhoIs Database Speed

August 19, 2009

I registered a new domain today and was surprised at how fast my registration data propogated across the WhoIs Database and the internet – literally seconds after I had completed the domain registration process.

Who Is Data

In fact, the domain registration information was available worldwide before the parked domain page from the registrar was activated.

ListeningCampaign.com

All information may not yet truly travel across the internet at the speed of light but WhoIs database information appears to.

Tags:WhoIs Data
Posted in WhoIs Data | 7 Comments »

Twitter Accounts Being Hacked?

August 18, 2009

Today I received a direct message from my personal trainer that was out of character for two reasons.

1. The direct message was about weight loss – which neither of us are in need of.

2. My personal trainer barely knows how to use Twitter let alone direct message me.

Twitter Direct Message

Ordinarily, I would have chalked up this type of abnormal behavour as just that – abnormal.

However, my personal trainer is a pretty normal guy.

Once I received his direct message this evening I called him and asked him if he had sent it and he said no -what is it?

His response in turn made me question the series of Tweets his account posted yesterday that were also out of character.

His Tweets were about how much money he was making on Google.

Again totally out of character for my personal trainer.

Twitter Hacked

What was even more revealing about his Tweets was they were each posted via API.

API is a term my personal trainer doesn’t know the meaning of – let alone have access to or use.

I decided to search Twitter for the url embedded in his Twitter Direct Message to see if it was being widely Tweeted by other Twitter users.

Twitter Accounts Being Hacked

Yep – appears to be.

Based on the frequency and number of accounts Tweeting with this particular weight loss domain embedded in each Tweet leads me to conclude: Twitter accounts are being hacked en masse.

A search for “direct message” in Twitter search also reveals Twitter account holders asking their followers whether they sent the “weight loss” direct message or not.

The hacked accounts appear to be mostly lower Tweet volume accounts.

Tags:Search Twitter, Tweet, Tweeting, Twitter, Twitter Accounts Being Hacked, Twitter Direct Message
Posted in Search Twitter, Tweeting, Twitter, Twitter Direct Message, Twitter Hacked | 1 Comment »

Online Advertising Offline Sales Lift Greater Than Television

August 17, 2009

comScore has released a study in conjunction with dunnhumbyUSA showing online advertising to be on par with television advertising in growing retail sales of consumer packaged goods brands.

From the comScore release:

Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their target segment successfully grew retail sales of the advertised brands by an average of 9 percent. This compares to an average lift of 8 percent for TV advertising as measured by Information Resources, Inc. (IRI) and published in their seminal research paper “How Advertising Works.”

Offline Sales Lift

comScore Executive Chairman Gian Fulgoni had the following comments about the comScore/dunnhumbyUSA research:

“These early results confirm the ability of online advertising to successfully build retail sales of CPG brands on par with the impact of television advertising. It is likely that the more precise targeting ability of the Internet – especially in terms of accurately reaching the desired demographic segment — is a key reason for its effectiveness. That is meaningful in and of itself, but when you take into account the fact that online advertising is generally less costly than television, these results take on even greater significance.”

Hernan Lopez, COO, Fox International Channels and dot.Fox Networks commented:

“While there is no doubt that advertising can increase sales, measuring that effect is very hard to do. comScore and dunnhumbyUSA’s robust methodology has without question achieved that goal and puts online display in the select club of media that can generate measurable sales in the short-term and build brands in the long term.”

I expect to see more studies like this one from comScore/dunnhumbyUSA comparing the effectiveness of online display advertising to other major media’s display advertising counterpart – particularly television’s – from both Madison Avenue and the Online Advertising Industry over the next several years.

Online display advertising will eventually have its day – when that day will arrive still remains to be seen.

Tags:Brands, comScore, Consumer Packaged Goods, Display Advertising, dunnhumbyUSA, Online Advertising, Sales Lift
Posted in Brand, comScore, Consumer Packaged Goods, Display Advertising, dunnhumbyUSA, Online Advertising, Sales Lift | Leave a Comment »

Newspaper Enters Local Business Center Market

August 16, 2009

Today I saw an ad in my local newspaper for a new product they have launched called the Business Resource Center.

Business Resource Center

The new service appears similar to Google’s Local Business Center and looks like it provides all of the same features found in the Local Business Center.

The Business Resource Center touts the benefits of having a small business found under local searches and states:

Anything that you’d traditionally look for in the print yellow pages has become a “local search” on the Internet. For these queries, 75 percent of the top 100 keywords are non-branded, indicating that a majority of consumers have not decided on a specific brick and mortar store to do business with.

Local Search Business

The site claims “to stay on top of the internet so you don’t have to” and plans to provide the latest in local search, social networking, search engine marketing and social media optimization to its advertisers.

Local Business Resource Center

The newspaper’s local business resource center will provide advertisers with statistics like Google’s Local Business Center has begun providing in the US.

Local Business Resource Center Statistics

Like Google, the paper’s local Business Resource Center also lets advertisers “create and manage coupons and special offers to drive traffic and build customer loyalty”.

Local Business Center Coupons

Similar to other directory and listing services, the newspaper’s business resource center alerts advertisers immediately when individuals rate or review their services, and allows them to reply directly to concerns or praise, giving businesses the ability to create stronger relationships with their customers.

Local Business Center Communications

The Beta version of their User Interface is clean and user friendly.

The site offers what appears to be primarily display advertising under keyword or category searches and claims to provide the largest local search audience reach.

Overall the newspaper’s launch of a Local Business Center is quite an accomplishment for any newspaper in this day and age.

Tags:Business Resource Center, Coupons, Display Advertising, Local Business Center, Local Search, Search Engine Marketing
Posted in Business Resource Center, Display Advertising, Local Business Center, Local Search, Search Engine Marketing, Search Marketing | Leave a Comment »

Google Site Search: Half of Search Marketing Communications Indexed

August 15, 2009

Although my site has begun appearing in Google search results again, for some reason only 196 of my 500+ pages @SearchMarketingCommunications.com are getting crawled and indexed.

Site:SearchMarketingCommunications.com

Any idea why only a fraction of my site is getting crawled and indexed in Google?

What steps do I need to take to get the 300+ missing pages crawled and indexed?

Tags:Google Search Results, Search Marketing Communications, Site:SearchMarketingCommunications.com
Posted in Google Search Results, Search Marketing Communications | Leave a Comment »

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