Archive for November, 2008

and Microsoft Wanted To Buy Yahoo’s Search Business…

November 13, 2008

I have recently had some issues with a client’s account in Microsoft’s adCenter.

When Microsoft first launched adCenter – their search advertising system, I signed up and called in for some reason and realized at the time “customer support” was being handled by a call center.

During my call, I asked the CSR if they were an employee of Microsoft and she replied she wasn’t.

I thought maybe they had outsourced customer support initially because they were just launching their service.

I hadn’t called them since.

Yesterday I called in to investigate why my client’s ads were not being displayed under search queries for their brand name.

After a series of questions about the account from the adCenter customer support representative, I told her all I did was load two new text ads – over a week ago.

The entire account hasn’t generated any impressions let alone clicks since.

I then heard some additional voices on my call at which point I asked “is this call being monitored?”

She said “all calls may be monitored.”

I then asked are you in a call center offsite? Yes.

Are you a Microsoft employee? No.

If you have some free time on your hands, call adCenter’s customer support telephone number to discuss the nuances of pay per click advertising with “Microsoft’s” “customer support” staff.

You might be glad Microsoft hasn’t bought Yahoo’s search marketing business.

Microsoft adCenter Customer Support Telephone Number

Microsoft adCenter Customer Support Telephone Number

Flu Season and Google Search Trends Flu Tracker

November 12, 2008

Google.org has launched Google Flu Trends to provide up-to-date estimates of flu activity in the United States based on aggregated search queries.

Search queries related to flu can be viewed at the United States level or on a state by state basis.

Based on search data from years past, flu season in the United States begins in mid November and ends by early April depending on where you are located.

Search Google Flu Trends to see your particular state’s historical and present flu search activity.

Google Flu Trends Tracker

Google Flu Trends Tracker

Overall, California appears to have less search activity than other states during flu season.

Low California Flu

Low California Flu

While most other states appear to share the same flu season with the exception of Maine and Texas.

Moderate Maine Flu

Moderate Maine Flu

Maine’s flu search interest appears to indicate Maine has a longer flu season than other states.

Minimal Texas Flu

Minimal Texas Flu

While flu season in Texas appears to start later and end more quickly than in other states.

Check back with Google Flu Trends after you have had Thanksgiving Dinner to begin monitoring when flu search activity increases and thus when flu season has begun in your state.

Gmail Video Conferencing Coming to Chat

November 11, 2008

Video conferencing from within gmail chat is being rolled out globally over the next several days according to the Official Google blog.

Here is video on YouTube describing how the gmail video chat service from Google works.

It has yet to appear here in my gmail account.

I use Apple’s iChat video conferencing application on my MacBook Pro to video conference with my family while away from home.

It will be interesting to learn how Google’s video chat compares with iChat.

HomeAway.com: Web Based Vacation Rental Property Listing Service

November 11, 2008

Vacation property rental firm Homeaway.com has raised $250 million in additional venture funding for a total of $405 million raised since it was launched in 2005 – all based on one simple idea: a web based vacation property rental listing service.

From the Associated Press:

“The company’s revenue comes from people who typically pay $299 a year to list a vacation property for rent… HomeAway’s sites, which include VacationRentals.com and GreatRentals.com, will end the year with about 325,000 paid listings, up from 257,000 last year.”

The HomeAway.com story is just another example of how good ideas – more often than not – appear obvious after they have survived the light of day – day after day, week after week, month after month…

Radio: The Lowest Cost Audience of Any Major Media?

November 10, 2008

From today’s Wall Street Journal:

“While listening hours are declining, most people still listen to an average of 18.5 hours a week, according to Arbitron Inc. Based on the price of reaching each listener, radio generally offers its audience “at the lowest [cost] of any major media,” says David Field, chief executive of Entercom.”

Not sure about Radio reaching its listeners and audience at the lowest cost of any “major media” – Mr. Field.

Haven’t the internet and search advertising become “major media” yet?

I guess media isn’t major until those in the “major media” say it is.

There is a relatively new – possibly major media – called internet search offered by a company called Google which connects its audience with advertisers for as low as .05 a piece.

Radio may indeed reach its audience for less but by what standard does radio define and measure its connection with its audience?

In search advertising the audience isn’t counted and considered reached until the advertiser’s advertisement is clicked.

Radio advertising measures audience reach and then its connection of advertiser to listener how –  instead by listeners clicking their radios on?

Isn’t anything less than authenticated and measured advertisement – disconnected advertising?

Which radio station can I buy a radio ad on to reach a targeted audience of 10 listeners for $.50 or even 100 listeners for $5.00?

Depending on your definition, radio may indeed offer its audience at the lowest cost of any major media – but at what price?

Unavoidable, Unforgetable and Unbelievable Results?

November 9, 2008

Today while returning along with my wife from her 25th college reunion in Dallas, TX, I noticed at least a dozen unsold billboards along the roadside on our 200+ mile drive.

Some billboard company’s had removed the previous expired ads and filled the unsold inventory with their own corporate sales message.

Others displayed public service announcements.

Another billboard was still advertising an event held back in June 2008.

One common recurring billboard message was “Available”.

On more than one occasion,  I noticed an “available” billboard with the following message:

Unavoidable Unforgettable Unbelievable Results!

Come on!

Unavoidable?

Yes, to a degree.

Both drivers and passengers traveling over long stretches of highway may be captive audiences who find it difficult to avoid billboard sales messages – but what happens to advertisers messages when drivers and passengers aren’t paying attention to billboard advertisements but instead are paying attention to the road?

Unforgettable?

Surely not…

I can’t remember a single ad I saw other than those I am writing about now.

Unbelievable?

Results?

Yes.

Unbelievable… with so much of today’s advertising being tuned out – it is hard to believe billboards produce any “results” at all.

What businesses can claim “results” from billboard advertising other than road side establishments and the billboard company running the ad?

Examples of any other businesses who see “results” from billboard advertising would indeed be unbelievable.

Could this be the reason why so many billboards are now “Available”?

Search: Not For Layman, Laggards or Luddites

November 8, 2008

Today’s Saturday Interview in the New Yorks Times was with Google CEO Eric Schmidt.

One of Schmidt’s answers was simple yet profound:

“We have a product that is more measurable, more targetable, and we are the innovator in the space. At some point, people need to sell products, and at some point they realize that the best advertising is measurable advertising, and they conclude that we do that.”

Businesses who haven’t yet concluded measurable advertising is better than unmeasured advertising fall into three categories.

They are:

1. Layman

2. Laggards

3. Luddites

In a future post, I will describe my experiences explaining search advertising to each type.

2008 Holiday Retail Search Traffic Forecast

November 7, 2008

Microsoft’s adCenter blog has posted their 2008 Holiday Advertising Guide for search advertisers.

Some of the guide’s highlights:

“Online retail shopping increases in November by more than 100 percent.1 Adding promotions like free shipping make an enormous difference—57 percent of consumers stated that free shipping is a reason for them to shop online.2 For search and display advertising, online buying will peak on Black Friday, November 28, followed by Cyber Monday, December 1.”

1. Hitwise Market Share in all Categories, 2008.
2. iCongo/Harris Interactive, April 22, 2008.

Based on the percentage of consumer interest and barring any data suggesting otherwise, shipping costs appear to have become the largest remaining barrier to consumers shopping and buying online.

Can elimination of shipping costs insure and increase internet retailers sales prospects this 2008 holiday season?

As the largest online retailer, Amazon.com demonstrated their understanding of the power of free shipping by offering it during the 2007 holiday season.

Amazon is again offering free shipping this holiday shopping season with some conditions through their Amazon Prime Member program.

Amazon Prime

Amazon Prime

In this current economic climate, aren’t internet retailers who don’t follow Amazon’s lead by offering some type of free shipping risking transaction losses to internet retailers – like Amazon – who do?

According to Microsoft’s Holiday Advertising Guide and their traffic data from 2007, Internet retailers can expect four peak search traffic periods during this holiday season:

1. Black Friday

2. Cyber Monday

3. Holiday Crunch

4. Post Holiday

Holiday Search Traffic

Holiday Search Traffic

Important search traffic dates for internet retailers this year will be:

1. Black Friday: November 28, 2008

2. Cyber Monday: December 1, 2008

3. Holiday Crunch: Occurs between December 4, 2008 and December 18, 2008

4. Post Holiday: Begins on December 26, 2008

Internet retailers who advertise free shipping this holiday season can forecast a larger percentage of transactions generated via search from within their market than internet retailers who don’t.

Google Maps Street View of the White House

November 6, 2008

Washington D.C. now has Street View images available via Google Maps.

National landmarks including the Washington Monument, the Lincoln National Memorial, the Jefferson Memorial and even the White House are now visible from Google Maps Street View – albeit from afar.

To see your favorite national landmark, search for the landmark or its address in Google Maps and click street view.

1600 Pennsylvania Avenue Washington DC

1600 Pennsylvania Avenue Washington DC

Panning the camera angle will get the image and perspective you are looking for.

The White House

The White House

National security interests prevent vehicles equipped with cameras from getting to close to the White House, so this Google Street View from several blocks away will have to do.

However, pedestrians can still have their photo taken in front of the White House.

I was able to get this up close picture of the White House when I was in Washington D.C. earlier this year to give a search engine marketing presentation.

The White House Washington D.C.

The White House Washington D.C.

Final 2008 U.S. Presidential Electoral Map

November 5, 2008

Here are the nearly final 2008 U.S. Presidential Election results from Yahoo and Real Clear Politics:

U.S. Presidential Election Results

U.S. Presidential Election Results

Barack Obama is set to become the 44th President of the United States with 349 Electoral Votes compared to John McCain’s 147+ electoral votes.

Update 11-07-08:

Missouri has yet to show us what their 2008 U.S. Presidential Electoral Votes are.

2008 Final Electoral Map

2008 Final Electoral Map