Archive for the ‘Paid Search’ Category

and Microsoft Wanted To Buy Yahoo’s Search Business…

November 13, 2008

I have recently had some issues with a client’s account in Microsoft’s adCenter.

When Microsoft first launched adCenter – their search advertising system, I signed up and called in for some reason and realized at the time “customer support” was being handled by a call center.

During my call, I asked the CSR if they were an employee of Microsoft and she replied she wasn’t.

I thought maybe they had outsourced customer support initially because they were just launching their service.

I hadn’t called them since.

Yesterday I called in to investigate why my client’s ads were not being displayed under search queries for their brand name.

After a series of questions about the account from the adCenter customer support representative, I told her all I did was load two new text ads – over a week ago.

The entire account hasn’t generated any impressions let alone clicks since.

I then heard some additional voices on my call at which point I asked “is this call being monitored?”

She said “all calls may be monitored.”

I then asked are you in a call center offsite? Yes.

Are you a Microsoft employee? No.

If you have some free time on your hands, call adCenter’s customer support telephone number to discuss the nuances of pay per click advertising with “Microsoft’s” “customer support” staff.

You might be glad Microsoft hasn’t bought Yahoo’s search marketing business.

Microsoft adCenter Customer Support Telephone Number

Microsoft adCenter Customer Support Telephone Number

adCenter Dynamic Keyword Insertion

October 26, 2008

Paid search ads with the search term in the ad have been proven to receive higher click through rates (CTR) over search engine ads without the searched for term embedded in them.

From the Microsoft Adcenter blog:

“With adCenter, the easiest way to include the search term is through {keyword} insertion. This function allows you to drop the term from the search box straight into your ad.”

If inserting the keyword will likely take an ad over its 25 character limit for titles or the 70 character limit for descriptions – use default text in the ad.

Default text is then used in advertiser’s ads whenever their ads would otherwise exceed character limits.

If an ad title is “30% off all {keyword} ” and one of the {keyword} variables is “Chrysanthemums,” the resulting ad title, “30% off all Chrysanthemums,” would exceed the character limit for ad titles and as a result, the ad would not be displayed.

However, by using default text in the ad title, advertisers can keep their ad text within the allowable character limit. If the ad title is “30% off all {keyword:Flowers} ” and someone searches by using the keyword “Chrysanthemums,” the ad title would be displayed as “30% off all Flowers”.

Adcenter Dynamic Keyword Insertion

Adcenter Dynamic Keyword Insertion

Use dynamic keyword insertion in conjuction with default text to increase ad relevance and increase paid search advertising click through rates.