I saw this ad today for Facebook.com in a Google search result for advertising.
Reach The Exact Audience You Want With Targeted Ads
Any search marketer who has successfully sold paid search to clients should be able to spot how Facebook’s argument for advertising on their site is fundamentally flawed.
Although digital, advertising on Facebook is still display advertising.
New SEO salesman are similar to other media sales people particularly those who are new to the business.
Traditional media sales people often canvas other media’s advertisers in an attempt to generate leads for their media offer over the advertiser’s existing media advertising preference.
New SEO “media” salesman often take a page from their traditional media contemporaries with one notable exception – they don’t canvass other media for prospects – they look for prospects in of all places – search engines!
The problem with this strategy is that unless the prospector drills down beyond the fifth or six page of results for a particular query, they end up contacting a business who already knows enough about search engine placement to be visible in search results to begin with!
This results in the SEO salesperson contacting prospects usually via their “contact us” form who are most likely not in the market for their services because their site is already present in search engine results pages.
SEO Comments
Although the SEO salesman in the example above may claim use of white hat tactics for getting a website on the first page of Google, he obviously isn’t aware his hat is also pointy.
Google CEO Eric Schmidt presented Google’s vision of the mobile future at Mobile World Congress in Barcelona, Spain on Tuesday, February 16, 2010.
This video has been updated to include an introductory video that played before Eric’s speech.
Yahoo Search Marketing has created an offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts.
The Yahoo! Search Marketing Desktop tool offers simpler and quicker campaign management than bulk sheets or the Sponsored Search interface.
Yahoo Search Marketing Desktop
I have downloaded Yahoo’s new search marketing desktop tool and will report any discoveries I make at TimothyCohn.com.
Search Marketing Desktop
I for one am glad to see Yahoo finally get this type of tool into the hands of Yahoo advertisers who are already used to managing bulk campaign tasks in a similar manner in Google.
I noticed the following ad from Google in my gmail account today.
Get Personalized Mortgage Quotes In Seconds From Google
Clicking the ad takes users to the following Google page.
Google Compare Mortgages
Which other vertical markets will Google target next?
Search Google for mortgages to start the Google mortgage rate comparison process.
Google Mortgages
comScore released a study today on social networking access via mobile browsers.
comScore’s study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago.
Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump.
Number Of Mobile Subscribers Accessing Social Media Sites
However, the growth in mobile access of social networking sites trend appears to have missed MySpace.com which instead saw a 7% drop in its mobile visitors during the same time period.
Why isn’t the MySpace audience making the leap to mobile?
Many Twitter users have recently been greeted with the following “Be found on Twitter” box when they log into their Twitter account on the web.
What seems unusual about Twitter’s efforts to “make it easier for people to discover their friends and colleagues on Twitter” is the two options they present to users – “Good to go!” and “Ask me later”.
Seems like Twitter should also offer a “No I don’t want to be found, Don’t ask again!” box.
Be Found On Twitter Opt Out?
By virtue of the fact Twitter hasn’t offered this third type of option, I would then guess they have additional plans beyond their just “make it easier for people to discover their friends and colleagues on Twitter” claim.
With an a Twitter advertising platform imminent, the additional location, email and phone data they happen to gather on users will surely also be used to help Twitter target advertising based on the data users provide.
Until Twitter offers the “No I don’t want to be found, Don’t ask again!” box, I will continue to x out the “Be Found on Twitter” box each time its presented.
From the Nielsen Company:
U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.
“Fourth quarter ad spending was down just two percent year-over-year, and that helped soften the full-year decline,” said Terrie Brennan, senior VP for new business development at The Nielsen Company. “In fact, most of the top advertisers showed increased spending late in the year. These are encouraging signs for an ad market that’s still trying to stop the bleeding.”
Year To Year Ad Spend, by Media
With a contraction in spending of 44.9%, the Local Sunday Supplement’s days may be numbered.
Hitwise Search Intelligence data reveals the top websites from the complete list of websites that received traffic from the search term ‘olympics’.
The results are ordered based on the volume of traffic for the week ending February 20, 2010.
Olympics
I was surprised to see Hitwise data show Google News was the third most popular destination for Olympic searches.
Now Google Earth users can see Athens, Greece in 3D. To view make sure the “3D Buildings” layer is checked in the Layers panel.
VIsit http://earth.google.com to download Google Earth.
Search Marketing Communications 
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