Yahoo Search Marketing has created an offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts.
The Yahoo! Search Marketing Desktop tool offers simpler and quicker campaign management than bulk sheets or the Sponsored Search interface.
I have downloaded Yahoo’s new search marketing desktop tool and will report any discoveries I make at TimothyCohn.com.
I for one am glad to see Yahoo finally get this type of tool into the hands of Yahoo advertisers who are already used to managing bulk campaign tasks in a similar manner in Google.