Posts Tagged ‘Yahoo Search Marketing Desktop’

The Future of Yahoo Search Marketing Desktop?

September 15, 2010

It seems like just yesterday when Yahoo released its Search Marketing Desktop – Yahoo’s answer to Google’s Adwords Editor.

While Yahoo’s new paid search campaign management tool came several years after Adwords Editor, it was a welcome relief for those of us who manage search accounts with lots of campaigns and keywords.

With Yahoo’s recent announced shuttering of the Yahoo Ambassador program after selling its search business to Microsoft – another question remains: What is Yahoo going to do with its Search Marketing Desktop paid search management tool?

Yahoo Search Marketing Desktop

Yahoo Search Marketing Desktop

To my knowledge, Microsoft doesn’t yet have a comparable search management tool available or in development.

It would be nice if Yahoo’s Search Marketing Desktop ported directly to Microosoft’s adCenter but I am not counting on it.

Will Yahoo’s advertisers soon receive an email notifying them the Search Marketing Desktop will be mothballed at some point in the near future?

If so, it won’t be a surprise but what a waste.

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Bulk Changes Made Easy With Yahoo Search Marketing Desktop

March 5, 2010

Yahoo Search Marketing has created an offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts.

The Yahoo! Search Marketing Desktop tool offers simpler and quicker campaign management than bulk sheets or the Sponsored Search interface.

Yahoo Search Marketing Desktop

Yahoo Search Marketing Desktop

I have downloaded Yahoo’s new search marketing desktop tool and will report any discoveries I make at TimothyCohn.com.

Search Marketing Desktop

Search Marketing Desktop

I for one am glad to see Yahoo finally get this type of tool into the hands of Yahoo advertisers who are already used to managing bulk campaign tasks in a similar manner in Google.