Posts Tagged ‘Google Adwords Editor’

The Future of Yahoo Search Marketing Desktop?

September 15, 2010

It seems like just yesterday when Yahoo released its Search Marketing Desktop – Yahoo’s answer to Google’s Adwords Editor.

While Yahoo’s new paid search campaign management tool came several years after Adwords Editor, it was a welcome relief for those of us who manage search accounts with lots of campaigns and keywords.

With Yahoo’s recent announced shuttering of the Yahoo Ambassador program after selling its search business to Microsoft – another question remains: What is Yahoo going to do with its Search Marketing Desktop paid search management tool?

Yahoo Search Marketing Desktop

Yahoo Search Marketing Desktop

To my knowledge, Microsoft doesn’t yet have a comparable search management tool available or in development.

It would be nice if Yahoo’s Search Marketing Desktop ported directly to Microosoft’s adCenter but I am not counting on it.

Will Yahoo’s advertisers soon receive an email notifying them the Search Marketing Desktop will be mothballed at some point in the near future?

If so, it won’t be a surprise but what a waste.

Keyword Opportunities Beta In Google Adwords Editor

June 30, 2010

Unbeknownst to me, a version of the Keywords Opportunities Beta tool is also available in Adwords Editor.

Keyword Opportunities Beta In Google Adwords Editor

Keyword Opportunities Beta In Google Adwords Editor

For all I know it may have been hidden inside Adwords Editor for some time, but I just noticed it today.

I have used it several times and it seems comparable to the Opportunities tab in Google Adwords.

While the Keyword Opportunities Beat produces a list of keywords instantly, the number of keyword suggestions it provides appears to be capped at 200.