Archive for the ‘Search Management Tool’ Category

The Future of Yahoo Search Marketing Desktop?

September 15, 2010

It seems like just yesterday when Yahoo released its Search Marketing Desktop – Yahoo’s answer to Google’s Adwords Editor.

While Yahoo’s new paid search campaign management tool came several years after Adwords Editor, it was a welcome relief for those of us who manage search accounts with lots of campaigns and keywords.

With Yahoo’s recent announced shuttering of the Yahoo Ambassador program after selling its search business to Microsoft – another question remains: What is Yahoo going to do with its Search Marketing Desktop paid search management tool?

Yahoo Search Marketing Desktop

Yahoo Search Marketing Desktop

To my knowledge, Microsoft doesn’t yet have a comparable search management tool available or in development.

It would be nice if Yahoo’s Search Marketing Desktop ported directly to Microosoft’s adCenter but I am not counting on it.

Will Yahoo’s advertisers soon receive an email notifying them the Search Marketing Desktop will be mothballed at some point in the near future?

If so, it won’t be a surprise but what a waste.