Pictures I posted yesterday via Twitter from the Pawnee Bill Wild West show have found their way into Google’s search results.
Google Updates Twitter Pictures
I Tweeted six or seven photos total so why did only three Tweeted pictures make Google’s Updates search results?
What factors determine which Tweets are indexed and published and which ones aren’t?
Both Yahoo and Bing crawl YouTube videos results for inclusion in their indexes.
However, each site now only provides a text snippet summary of a YouTube’s video content.
Yahoo YouTube Results
In the past, Yahoo definitely provided a video snippet in their search results.
Whether or not Bing ever did, I am not certain however both sites don’t provide video screen shots of YouTube search results now.
Bing How to Move A Storage Shed
Aren’t both Yahoo and Bing censoring YouTube’s search results by not passing a video screen through to their searchers results pages?
To my surprise, a video I shot in my backyard and uploaded to YouTube showing how to move a storage shed has produced the highest number of views of any video I have uploaded to my YouTube account.
The video has received 21,876 views since May 2008.
The Power of How To Videos
During the last two week period, 31.5% of the video’s views were originated by a Google search for “how to move a storage shed’.
No surprise there – my video is the first link found under the search for “how to move a storage shed” in Google.
How to Move A Storage Shed Google
Related videos however provided 33.5% of the video’s views.
YouTube Discovery
A look at the key phrases used upstream before referral to my video reveal that not every video and its content’s description were either what the audience had described or had expected to find.
YouTube Discover Referals
My selection of the video’s title and description was the result of having spent years studying searcher behavior.
Google’s locating my video atop their search results for “how to move a storage shed” illustrates the importance of knowing how to reach the Google audience with terms both Google and their audience prefer.
Lately, Twitter the “service” has been having some reliability issues with its website loading consistently along with overall up-time availability whether through the web or phone.
Today when I opened my Google Chrome browser I noticed the following Twitter link association no brand by definition would ever want to be associated with.
Branded Failure
Twitter/Over capacity!
If you will notice, the three other web brands above Twitter don’t have derogatory terms attached to their brands.
Imagine how long Google, Yahoo or Bing would remain in business if their site’s were “Over Capacity” every time a visitor tried to access their pages.
Not for long. They would be ran out of business by those businesses that could deliver their service consistently!
Yet Twitter users continue to endure the outages.
But for how long?
What business can consistently not deliver its primary product and still stay in business?
How many times have you logged into Twitter or attempted to Tweet from your phone only to be greeted by the infamous fail whale?
Twitter Fail Whale
Its been said word of mouth is caused by either above or sub-par experiences with a company or its brand.
Well I am so sick and tired of logging into Twitter not knowing whether I can actually use it that I am writing this post about my increasingly negative experience with the Twitter brand.
My sub-par experience compelled me to write this.
I couldn’t stop it once it started either!
Brand management is predicated first on delivering the brand’s promise to its customers.
Twitter is failing to do the only thing they have promised to do – deliver Tweets!
Thus, I am bailing on the Fail Whale.
The fact that sub par experiences with Twitter have its own nomenclature doesn’t bode well for the brand long term either does it?
A Google search for Fail Whale produces a slew of continuous new results around the clock, 24 hours a day, 7 days a week, 365 days a year.
Real Time Search Fail Whale
The fact that each and every one of Twitter’s users elect to pay their attention to and invest their precious time in Twitter’s service only to be shortchanged by its reliability apparently hasn’t yet caught the full attention of Twitter’s management team or its investors.
It it had, myself and the countless others complaining about the fail whale wouldn’t be Tweeting or blogging about how they are fed up with Twitter.
Will Twitter one day find itself subjected to a “Stop Wasting My Time and Energy Twitter” crowd campaign like the recent Facebook privacy fiasco?
I don’t know.
Whether that day and the “Stop Wasting My Time and Energy Twitter” crowd movement begins or not, I am beginning my own personal Twending campaign now.
I have been working on getting my arms around all of Google Adwords key attributes and so far all I’ve got to show for it is this mind map.
Your Brain On Google Adwords
Google has replaced its traditional logo with Neckties and Bow Ties to honor Father’s Day 2010.
Google Father's Day 2010 Doodle
Since it was almost 100 degrees here today and I spent the better part of the day in the lake, my visit to the Google home page was a close as I came to seeing either type of tie.
Google Adwords Editor will no longer support Local Business Ads in future releases.
Instead, Adwords Editor will support Location Extensions.
More about the transition from Google:
AdWords Editor Location Extensions
Why doesn’t online advertising spend alone qualify an individual or company for Adwords certification?
Adwords Certification Status
Businesses as a rule won’t spend money on search advertising that doesn’t produce results.
Individuals and the companies they work for who produce results online through Google’s search advertising products are by definition qualified.
Search Marketing Communications 
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