Archive for the ‘Google’ Category

Twitter Search Failure

March 17, 2009

Twitter began promoting Twitter Search and Twitter Widgets underneath account holder Profile and Settings yesterday on Twitter.com.

Twitter’s real time search capabilities have been mentioned with increasing frequency lately.

Twitter Search

Twitter Search

Twitter Widgets help Twitter users distribute their Tweets to other locations on the web.

Twitter Widget

Twitter Widget

With Twitter Widgets, Tweets can be easily cross-posted to MySpace, Facebook, Blogger and Typepad.

Twitter Widgets

Twitter Widgets

The Twitter Search promotion must have generated more traffic than anticipated because it hasn’t been available to deliver search results this morning.

Twitter Search Error

Twitter Search Error

If Twitter outsourced its search functions to Google’s cloud, they probably wouldn’t experience 500 Internal Server Errors or deliver the search results free cloud pages like the one below.

Twitter Search Failure

Twitter Search Failure

Google Insights for Search Video Tutorial

March 16, 2009

Google’s Insight for Search Tool has features every search marketer can apply to improve their online marketing.

Features like:

A world Geo Heat Map to show volume of traffic from different locations

Ability to search trends by location, time frame or category

News Headlines which may have impacted search volume for a specific time

Top searches – highest searched terms by category or by region

Rising Searches – fastest growing trends by category or region

See this short 60 second video to learn more about how Google’s Insight for Search Tool can help you learn more about how to reach your audience at both the right time and right place.


Google Image Search Explained

March 15, 2009

The Google Webmaster Blog has posted a video about how Google Image search works.

The presentation covers both the searcher and webmaster perspective.

According to Google Prodcut Manager Peter Linsley,  the goal of his presentation is to provide insights into how image search is used, how it works, and how webmasters can optimize their pages for image searchers.

Linsley’s presentation contains:

Background on the reach of Image Search

Findings on the behavior of image searchers

Google’s efforts at handling multiple image referrers

How to best feature images (image quality and placement, relevant surrounding text, etc.)

The most interesting takeaway from Linsley’s presentation was “the impetus for an image search is a text query.”

Text query translation and processing is the foundation Google’s franchise.

Until the masses learn how to communicate their thoughts via picture (image) form via a keyboard, Google’s text centric process will continue to dominate the field of search.

100 Million Youtube Viewers

March 8, 2009

comScore reports Youtube surpassed 100 Million Viewers for the first time in January 2009.

14.8 Billion videos were viewed during January 2009, with Google sites including Youtube accounting for over 6.3 Billion videos viewed.

Videos Viewed January 2009

Videos Viewed January 2009

From comScore:

More than 147 million U.S. Internet users watched an average of 101 videos per viewer in January. Google Sites grew to 102 million online video viewers during the month, or more than two out of every three Internet users who watched video.

Top Online Video Properties

Top Online Video Properties

Online video watchers are not like the television viewing audience. The average video watcher viewed only 3 1/2 minutes of video online.

WordPress Domain Change and Google Indexing Issues

March 7, 2009

On January 28, 2009 I moved my several year old blog to a new domain while still hosting the site at WordPress.

In addition to the blog no longer being picked up by Google blog search or Technorati, the new domain hasn’t had any new posts crawled or indexed by Google since switching domains.

Google Search Marketing Communications

Google Search Marketing Communications

I verified the site with Google as suggested several weeks ago yet still no luck.

On the other hand, I haven’t verified the new domain with Yahoo or Microsoft Live.

Yahoo Search Marketing Communications

Yahoo Search Marketing Communications

Yet both Yahoo and Live are crawling and indexing my new blog domain address hosted at WordPress.com.

Live Search Marketing Communications

Live Search Marketing Communications

What gives?

Microsoft+Yahoo+Twitter = Microhooter! to the Rescue?

March 4, 2009

While thinking about commenting on another blog regarding all the blather about how this company or that company will kill Google and its lead in the search space, I believe I stumbled upon the perfect Google killer: Microhooter!

Combined or by reputation alone couldn’t Microsoft’s desktop monopoly, Yahoo’s display ad business and Twitter’s mass texting be enough to derail Google’s money making search engine?

Maybe in theory but not in practice.

No, not even Microhooter! will save the day.

The search audience is an army of one – one billion people online that is – an army which will continue to march where it can find and get the answers it needs when and where they are needed.

With or without a Microhooter, for the time being and for the foreseeable future that place will remain Google.

You can go back to work now.

February 2009 WordPress Blog Traffic Stats

March 1, 2009

This blog: Search Marketing Communications generated its seventh highest month in terms of traffic during Febraury 2009 with 6.059 views.

Previously, this WordPress blog’s highest trafficked month was September 2008 with 22,897 views.

Approximately 27% as many views occurred during February 2009 as compared with September 2008.

Why the drop in traffic?

Because I switched this blog from a WordPress.com domain to my own private domain on January 28th and it has yet to get crawled and re-indexed in Google under my new domain name.

The vast majority of traffic this blog received in February 2009 came via search engines to posts written several months ago. Not a single one of my posts from February received any search engine referrals.

WordPress says it could take as long as six months for this simple change to recognized and acted on by Google.

If you are considering switching your WordPress blog to your own domain, you might think twice if you are looking to get search referrals anytime soon after the switch.

By the end of February 2009, searchmarketingommunications.com had been viewed 119,422 times since its launch in September 2006.

In its first month of existence this blog had 1,593 total views.

February 2009 traffic was approximately 4 times greater than September 2006 traffic.

Few people subscribe to this blog, thus the vast majority (an estimated 99% or greater) found this blog through some type of search query, which is why this blog is titled:

“Search Marketing Communications”

Search Traffic February 2009

Search Traffic February 2009

Third Largest Month Blog Search Traffic: 10,154 Views

February 2009 Total Blog Traffic

February 2009 Total Blog Traffic

Total Search Traffic February 2009

Google Innovations

February 28, 2009

David Pogue with The New York Times recently created a list of  innovations Google has produced or bought in its relatively short corporate history.

His list consists of Google products most any consumer who has been online in the last year would recognize including Google Earth, Gmail, YouTube and Blogger.

Some of the lesser known Google products and tools mentioned in Pogue’s New York Times article are: Google Docs, Picassa, iGoogle, Google Reader, Google Trends, Google Maps, Street View, Translator, 1-800-Goog411, Google SMS, Google Alerts and Google Sets.

Although the article begins by mentioning Google’s search box, Pogue doesn’t mention the greatest commercial result to come from Google’s search box by name: Google Adwords – arguably without which – none of Google’s other products would exist.

Maybe therein lies the keys to Google’s success.

Google Affiliate Network Blog

February 18, 2009

Yesterday while searching through Google blog properties, I came across a Google blog I hadn’t yet seen: The Google Affiliate Network Blog.

However, when I arrived on the site its home page was blank.

Google Affiliate Network Blog

Google Affiliate Network Blog

What is the Google Affiliate Network?

For Publishers:

Google Affiliate Network enables advertising relationships between publishers and advertisers.

As a Google Affiliate Network publisher, you can add an advertiser’s banner or text link on your site. When a transaction, such as a sign-up or purchase, occurs through one of these affiliate links, Google Affiliate Network will track the sale and pay you a commission or bounty.

For Advertisers:

Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, we’re creating new opportunities for monetization, expansion, and innovation in affiliate marketing.

Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004. Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers.

Today the Google Affiliate Network Blog was repopulated with its most recent post: “Update Your Google Affiliate Network Sign-in to a Google Account.

Google Affiliate Network Blog

Google Affiliate Network Blog

However, in the time since the Google Affiliate Network blog’s content went missing, its Feedburner reader count dropped from 661 to 631.

The post that went missing still isn’t displaying in iGoogle feeds either.

iGoogle Feed

iGoogle Feed

Doodle for Google Contest

February 14, 2009

For those of you who haven’t been using Google today, their home page features a Valentine’s Day themed logo.

Gxogle Valentine's Day 2009

Gxogle Valentine's Day 2009

Google is also using their artistic logo display as a method for announcing their Doodle 4 Google contest.

From Google:

Welcome to Doodle 4 Google, a competition where we invite K-12 students to play around with our homepage logo and see what new designs they come up with. This year we’re inviting U.S. kids to join in the doodling fun, around the intriguing theme “What I Wish for the World.”

Parents and teachers can register for the Doodle 4 Google contest here.