Search Marketing Communications

The Google Webmaster Blog has posted a video about how Google Image search works.

The presentation covers both the searcher and webmaster perspective.

According to Google Prodcut Manager Peter Linsley,  the goal of his presentation is to provide insights into how image search is used, how it works, and how webmasters can optimize their pages for image searchers.

Linsley’s presentation contains:

Background on the reach of Image Search

Findings on the behavior of image searchers

Google’s efforts at handling multiple image referrers

How to best feature images (image quality and placement, relevant surrounding text, etc.)

The most interesting takeaway from Linsley’s presentation was “the impetus for an image search is a text query.”

Text query translation and processing is the foundation Google’s franchise.

Until the masses learn how to communicate their thoughts via picture (image) form via a keyboard, Google’s text centric process will continue to dominate the field of search.

Tags: Google Image Search

This entry was posted on March 15, 2009 at 11:30 am and is filed under Google, Google Image Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.