Archive for the ‘Google’ Category

Google Street View Maps

August 20, 2008

Google has been busy populating their maps product with more street level view pictures.

To see whether or not your city has been captured on film or not, go to Google Maps and select street view.

Google Maps shows which cities have been photographed or not.

Google US Street View

Google US Street View

Next drill down to your particular city and location by inputting the address, city and state or in the case of a specific landmark like the Golden Gate Bridge – just enter the landmark’s name with or without the city

Golden Gate Bridge San Francisco CA

Golden Gate Bridge San Francisco CA

Click on the street view link and you will get a photograph which can then be tilted up and down or rotated 360 degrees to view different angles of the location Google has mapped.

Golden Gate Bridge

Golden Gate Bridge

In this case you can see the Golden Gate Bridge, the San Francisco Bay and the San Francisco skyline all at once.

San Francisco Bay

San Francisco Bay

Reaching the Internet Audience with Google Ad Planner

August 19, 2008

Google has begun inviting internet ad agencies into their display ad buying product called Google Ad Planner.

Google Ad Planner is still in Beta.

Google Ad Planner’s available US internet audience is 230 million visitors via 160 billion page views.

For brands looking to broaden their web reach and add lift to sales both online and off, Google’s Ad Planner product offers media buyers a simplified internet display advertising research and media buying tool.

The following audience segments are available for brands planning to target and increase their message touch points online.

Google Ad Planner

Google Ad Planner

You can request a Beta invite at Google Ad Planner.

Defined Internet Audience

Unique Visitors 230 M
Country Reach 100%
Page Views 160 Billion

Gender:

Male
Female

Age:

0 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65 or more

Education:

Less than HS diploma
High school
Some college
Bachelors degree
Graduate degree

Household income:

$0 – $24,999
$25,000 – $49,999
$50,000 – $74,999
$75,000 – $99,999
$100,000 – $149,999
$150,000 or more

Watch 2008 Olympics Online: NBCOlympics.com

August 14, 2008

Google Trends search volume index tool shows how global interest in watching the 2008 Beijing Olympics has skyrocketed since early July.

2008 Olympics Beijing

2008 Olympics Beijing

Google Trends search volume index also illustrates worldwide regional interest in the 2008 Olympics.

New Zealanders appear to have the greatest internet search interest in the 2008 Olympic Games followed by Australia and Singapore.

2008 Olympics Search Volume Index

2008 Olympics Search Volume Index

You can watch free online videos of the 2008 Olympics Online @ NBCOlympics.com

Share of Searches by Search Engine

August 11, 2008

Via Hitwise: Google’s share of US searches exceeeds 70% for the first time.

“Google’s share of searches increased 10% over the same month last year and 2% over the previous month. Yahoo! Search, MSN Search (including Live.com), and Ask followed with 18.65%, 5.36%, and 3.53% share of searches, respectively.”

Combined with last month’s milestone which saw Google field 7 billion searches within a single month according to ComScore and in the absence of any new disruptive and innovative search appliance, Google looks to continue its arithmetic assault on Yahoo, MSN / Live and Ask’s share of US search traffic.

Search Engine Market Share

Search Engine Market Share

Google Captures Top Traffic Spot

May 17, 2008

Proof Google has built a better mouse trap…

From ComScore Media Metrix:

Top 50 Properties

Google Sites captured the top position in the Top Properties ranking for the first time, reaching 141 million Americans in April. Yahoo! Sites ranked second with 140.6 million visitors, followed by Microsoft Sites with 121.2 million visitors. Superpages.com Network and CareerBuilder LLC both jumped eight spots in the ranking to positions 18 and 30, respectively.

comScore April 2008

Medicare Marketing Strategies: Search Engine Optimization Webinar

May 8, 2008

I am presenting a Webinar on Search Engine Optimization (SEO) to Medicare Marketing professionals July 10th, 2008 @ 12:00 PM – 1:15 PM EDT.

I recently presented at the World Research Group Medicare Marketing Strategies conference in Washington DC. I am looking forward to working with World Research Group again.

World Research Group

The Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar Overview:

Harness the Power of the Internet! An increasing number of potential Medicare beneficiaries are turning to the web, and specifically to Google, to find and research area plans. Make sure your name is at the top of their list. This webinar shows how Medicare plans can utilize Google-specific Search Engine Optimization techniques to improve their outreach among prospective enrollees.

Who should attend the Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar:

From Health Plans:

  • Chief Marketing Officers

Also Vice Presidents, Directors, and Managers of:

  • Marketing
  • Medicare
  • Senior Products
  • Senior Markets
  • Government Programs
  • Corporate Communications

Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar Agenda:

Learn how to:

  • Target your prospects online instead of offline for measurable results
  • Transform your business into a modern marketing machine
  • Speak with your customers in their language, one they understand and prefer
  • Tap Google Adwords to reach prospects when and where they want to be reached.
  • Acquire new business more rapidly and efficiently through Google positioning.
  • Reduce friction and costs in your acquisition and retention program

About Tim Cohn:

World Research Group Speaker

For more information about the Search Engine Optimization Webinar or to register, please contact the World Research Group toll free by phone at 1-800-647-7600, via e-mail at info@worldrg.com or sign up for the Medicare Marketing Strategies Search Engine Optimization (SEO) Webinar at World Research Group.com

Microhoo Boo

May 1, 2008

According to today’s online edition of the Wall Street Journal, Microsoft’s Chief Executive Office Steve Ballmer and it board remain undecided about whether or not they will raise their bid to acquire Yahoo and its internet display advertising and search audience business.

As I previously wrote in a post on Greg Sterling’s blog, Microsoft’s proposed acquisition of Yahoo is really about Microsoft’s need to retain, preserve and grow their existing audience and keystrokes before Google has completed their quarterback sneak through Microsoft’s desktop.

Without Yahoo and its internet audience, Microsoft will face accelerating short and long term audience losses to Google.

The question Microsoft hasn’t yet been able to answer for itself remains: “How much cash do we have to spend today to save and protect the future of our desktop franchise and its cash flow?

Apparently the price is one Microsoft has yet to come to grips with or let go of.

Make This Blog Your Personalized Blog.com Domain Mapping Trial

April 29, 2008

I am trying out the WordPress.com “Make this blog your personalized blog.com” domain mapping service with my personal domain: TimothyCohn.com

Make This Your Personalized Blog.com

Previously the TimothyCohn.com domain was hosted and parked at WhyPark.com.

TimothyCohn.com at one time was in Google’s search engine results. However, like all short cuts – the WhyPark.com domain parking solution proved to be both: short and cut.

I own TimothyCohn.com and haven’t changed the domain’s ownership during this trial. Only time will tell if my realigning my site with WordPress.com will find the TimothyCohn.com domain back in Google’s index.

Google recently made it clear they weren’t planning on indexing parked sites while also outlining their methodology for identifying parked sites and eradicating them. Google simply searches for parked domain “web template patterns” and then deletes the parked sites and their offending patterns from their index.

This particular WordPress.com sub-domain TimCohn.Wordpress.com is in Google search results and also appears in Google Blog Search.

The purpose of this blog post is to see if and how Google will crawl and then supplant this TimCohn.Wordpress.com subdomain with the TimothyCohn.com domain.

I am looking forward to seeing how long the “Make this blog your personalized blog.com” domain mapping service from WordPress takes to replace the TimCohn.Wordpress.com subdomain results in Google search results – if at all.

Google Who Is Domain Search

April 29, 2008

Google search now provides WhoIs domain registration information directly in their search results via Domain Tools.

Domain ownership details can be found by clicking the result.

A search for: whois domaintools.com produces the following result.

Google Who Is Domain Search

Be sure to to type whois as one word as opposed to two because a search for who is domaintools.com doesn’t produce the domain’s registration information, it produce the site’s search results.

Google Who Is Domain Search

I have used Domain Tools for several years and highly recommend their site and tools. As far as I can tell, there are few if any other domain intelligence tools that provide anywhere near the data Domain Tools does.

Jay Westerdal of Domain Tools blog posts about the domain industry are also worth investigating further.

Google Earth Day Word Search

April 21, 2008

Search for the Earth Day word that isn’t really one from the following list of 21 iGoogle tab themes.

Google offers custom Google page themes for iGoogle account holders.

After you have established your iGoogle account, you will see your home page tab followed by “Add a tab” and then to the far right “Select theme” and “Add stuff” links.

iGoogle

Click on the “Select theme” link and you will be taken to directory of Google themes for use as images within your iGoogle tabs. You can search for word specific themes or drill down through their list a page at a time.

iGoogle Theme Search

I have searched through the majority of iGoogle page theme options to produce the following selection of 21 Earth Day related images and words for use in your iGoogle tabs.

To keep things interesting, I have slipped in one image and word that under most circumstances wouldn’t qualify as an Earth Day related term.

See if you can figure out which one word and image aren’t even remotely related to Earth Day and submit your answer in the “Leave a reply” section of the post.

Hamburg

Hamburg

Moscow

Moscow

Beach

Beach

City Scape

City Scape

Cutler Maine

Cutler Maine

Digby Sunset

digby sunset

Earth Light

Earth Light

Fenway Panaorama

Fenway Panaorama

Grass

Grass

Hong Kong

Hong Kong

Kenai Mountains

kenai-mountains-at-kachemak-bay

Live Planet Northern Hemisphere

live-planet-northern-hemisphere

Morning Moon

morning-moon

Mountain

mountain

Mt. Katahdin

mt-katahdin

New York City

new-york-city

Paris

paris

The Mediterranean

the-mediterranean

Stephen Colbert | Stephen Colberticon

Stephen Colberticon

Theme 1

theme-1

Tibet Himalaya Mountain

tibet-himalaya-mountain-theme