Archive for the ‘comScore’ Category

Top 50 Web Properties June 2009

July 26, 2009

comScore has released its Top 50 U.S. Internet properties for June 2009.

The top five properties are Google, Yahoo, Microsoft, AOL and Fox.

New to comScore’s Top 50 US Internet properties, Twitter.com entered the list for the first time @ #46 with 20+ million unique visitors.

Top 50 Web Properties June 2009

Top 50 Web Properties June 2009

Will Twitter.com climb comScore’s list any further next month or has Twitter already reached its maximum potential audience?

comScore’s Top 25 Online Advertising Networks

May 20, 2009

comScore has released their list of the top 25 Online Advertising Networks based on their reach among U.S. Internet users in April 2009.

The top five online ad networks are AOL’s Platform-A , Yahoo! Network , Google Ad Network, ValueClick Networks and Specific Media.

The sixth largest network is the new Fox Ad Network.

Top 25 Online Advertising Networks

Top 25 Online Advertising Networks

Jack Flanagan comments in the comScore Top 25 Online Advertising Networks press release “…that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

With the exception of Rupert Murdoch’s News Corp and Yahoo Ad Network’s joint venture with publishers. it appears the newspaper industry as a whole has missed possibly the only opportunity left remaining to extend its reach and audience targeting potential through ownership in or control of an online advertising network.

I guess that’s why Rupert Murdoch is Rupert Murdoch.

Research Online; Buy Offline

May 16, 2009

comScore’s Chairman Gian Fulgoni recently presented the “State of the U.S. Online Retail Economy through Q1 2009”.

Fulgoni’s presentation provided excellent insight into the online channel’s influence on both online and offline consumer behavior.

Because comScore gathers their data from a global panel of 2 Million Internet users, comScore research is required reading for every search behaviorist.

Of the material in comScore’s “State of the U.S. Online Retail Economy through Q1 2009”, I found the following slide one of the most provocative.

Research Onlne Buy Offline

Research Onlne Buy Offline

The message is clear: whether a brand marketer or a one person shop – having an online presence is essential for reaching and connecting with buyers both online and off.

March 2009 Twitter Traffic Prediction

March 31, 2009

In the not too distant future, comScore will release its traffic stats for a variety of different web categories and properties for March 2009.

One web property’s traffic many observers will be following closely is Twitter.com.

According to comScore during the month of February 2009, Twitter.com had 9.8 million unique visitors while Facebook had 275.6 million unique visitors and Myspace had 123.5 million unique visitors worldwide.

Based on my research, I am going to predict Twitter.com will have twice its February 2009 traffic in March 2009 – 19.6 million unique visitors.

Top 50 Web Properties February 2009

March 23, 2009

comScore has released its list of the top 50 web properties for February 2009.

Google remained the #1 web property.

comScore Top 50 Web Properties February 2009

comScore Top 50 Web Properties February 2009

Online Retail Sales A Bright Spot?

November 18, 2008

From Internet Retailer:

Online retail sales in October grew a scant 1% over sales in October 2007, Internet measurement company comScore Inc. reports.

“The overall softness in online retail spending was precipitated by curtailed spending across mid- to lower-income segments, with households earning less than $50,000 exhibiting negative spending growth compared to a year ago,” comScore says.

ComScore says it is the lowest monthly growth since it began tracking e-commerce in 2001 and October was the sixth consecutive month of lower growth than the month before.

According to comScore chairman Gian Fulgoni, “October represented the softest single month of online retail growth on record, and we can only hope that the recent sharp drop in oil prices will cause a continued easing of inflation and a strengthening in consumer spending as we enter the critical holiday shopping season.”

Data suggests offline retailers may not have cause for similar levels of optimism.

“The U.S. Commerce Department reported Friday that retail sales, which include autos, gasoline stations and restaurants, decreased 3.3% in October from October last year. The National Retail Federation, the retailers’ trade association, reports that, excluding those three areas, sales decreased 1.3% year-over-year. Auto sales in October fell 25.9% from October a year ago, the Commerce Department reports.”

Online retailers should have a clear indication of whether or not they can expect to eke out a profit let alone break even this holiday season after Black Friday (November 28, 2008) and Cyber Monday (December 1, 2008) arrive respectively.

With the above figures taken into account, online retailers may be the only retail sector with a bright spot this holiday season.

Web Display and Search Advertising Combined; Their Sum Greater Than Parts

August 22, 2008

Gian Fulgoni chairman of comScore, recently wrote about his firm’s research on the impact online display and search advertising have on in-store retail sales.

How does comScore measure the impact online advertising has on retail offline sales? According to Fulgoni, “using the comScore panel, off line sales impact can be measured by linking panelists’ exposure to online ads with their in-store buying (through the use of retailers’ loyalty card data).’

Fulgoni draws two interesting conclusions from comScore’s
research:

1. “Search advertising provides higher sales lift than display advertising, but when combined, the synergy provides the highest lift…”

comScore Shoplocal.com Lift

comScore Shoplocal.com Lift

Search and Display Ads Lift

2. “While search advertising results in a higher sales lift than display advertising among the people exposed to the ads, the number of people reached by display advertising is typically markedly higher than the number of people reached by search advertising …

comscore shoplocal.com reach

comscore shoplocal.com reach

Online Advertising Reach

For media buyers planning to increase their brand message reach and lift consider the following;

1. An online display advertising campaign often reaches further than a search advertising campaign but online display ads will have less lift than search ads.

2. Search advertising will have more lift than online display ads but search ads may not reach as far as online display advertising.

Brand managers buying either online display advertising or search advertising but not both online display advertising and search advertising are likely diluting their brand’s message power – and along with it the ability to maximize their return on either form of online advertising they may have invested in.

Google Captures Top Traffic Spot

May 17, 2008

Proof Google has built a better mouse trap…

From ComScore Media Metrix:

Top 50 Properties

Google Sites captured the top position in the Top Properties ranking for the first time, reaching 141 million Americans in April. Yahoo! Sites ranked second with 140.6 million visitors, followed by Microsoft Sites with 121.2 million visitors. Superpages.com Network and CareerBuilder LLC both jumped eight spots in the ranking to positions 18 and 30, respectively.

comScore April 2008

MicroHoo Internet Yellow Pages Market Leader?

March 25, 2008

comScore has released its 2007 Internet Yellow Pages market share report showing YellowPages.com barely edging out SuperPages.com for the market leader position in the Internet Yellow Pages market.

The top eight Internet Yellow Pages (IYP) sites in the United States for 2007 and their market share were:

1. Yellowpages.com 20.2%

2. Superpages.com 20.0%

3. Yahoo Sites 17.9%

4. Google Sites 15.1%

5. Yellow Book Network 8.6%

6. Time Warner Network 6.1%

7. Microsoft Sites 4.8%

8. R. H. Donnelley 3.3%

Greg Sterling has also noted how YellowPages.com has entered into a new deal with Microsoft.

Something the comScore report didn’t point out is that by Microsoft acquiring Yahoo, Microhoo! will acquire a market leadership position in the Internet Yellow Pages market vaulting over both YellowPages.com and Superpages.com in one leap.

Provided the market share numbers don’t move much over the next several quarters, Microhoo will have a 22.7% share of the Internet Yellow Pages market.

By Microsoft switching to YellowPages.com, they are simply preparing to strengthen and flesh out their new market position in the Internet Yellow Pages market by further exploiting Yahoo’s existing relationship with AT&T and their ownership of Yellowpages.com

Definition of Wiki

January 23, 2008

Since Wikipedia is the 8th most visited web site according to comScore, I thought I would provide the following sources and definitions for”wiki” I found while searching Google.

* A website or similar online resource which allows users to add and edit content collectively.
Multiplatform Glossary

* A collection of web pages that can be edited by a group.
Cornell University

* This is a website that includes the collaboration of work from many different authors. A wiki site allows anyone to edit, delete, or modify the content on the web. (The first wiki creator named the site after a chain of buses in Hawaii; Wiki means “quick” in Hawaiian.)
Technology Initiative Grants

* A generic name for a web-page which anyone can edit quickly without having to learn HTML. Wikibooks

* A wiki (IPA: or ) is a website that allows visitors to add, remove, edit and change content, typically without the need for registration. It also allows for linking among any number of pages. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.
Wikipedia.org