Archive for March, 2008

Flickr Stats

March 27, 2008

Flickr provides an additional level of stats on your photos when you upgrade to Flickr Pro.

After you have upgraded your Flickr account to Flickr Pro, you can get a more detailed breakdown of your photos by using Flickr Stats.

To get access to your Flickr Pro stats, go to the standard Flickr account’s most popular photos, ordered by interestingness feature page under Flickr’s “Your Photos” tab.

Click on Flickr stats to get the following four additional levels of stats.

1. Daily aggregate views on your account

Flickr Stats

2. Your most viewed photos

Flickr Stats Most Viewed Photos

3. Referrers

Flickr Stats Referrers

4. Breakdown of your photos

Flickr Stats Photo Data

With enough photos in an account, Flickr Pro stats data can be instructive to both photographers and marketers alike.

YouTuberati: YouTube.com Video Marketing Analytics

March 27, 2008

YouTube.com is now providing YouTube video publishers with a light version of Google Analytics.

YouTube analytics supply the number of views each video within an account have generated over a 5 day, 1 month, 3 month, 6 month, one year or “all time” period.

The YouTube “Views by country” feauture shows how YouTube.com truly has global reach.

My Google Adwords keyword suggestion tool video analytics show how YouTube has served my video to searchers in 65 countries.

YouTube Video Views Analytics

The other main YouTube analytics feature shows how popular a video is within territories. Popularity is 100 for the most watched video in a territory and 0 for the least watched.

YouTube Video Popularity Stats

By providing YouTube Video publishers with stats on how their videos are performing, YouTube.com has begun the process of transforming the Tuberati into not only video producers but also video marketers.

Barry Schwartz provides greater detail on how YouTube Video Analytics work at Search Engine Land.

MicroHoo Internet Yellow Pages Market Leader?

March 25, 2008

comScore has released its 2007 Internet Yellow Pages market share report showing YellowPages.com barely edging out SuperPages.com for the market leader position in the Internet Yellow Pages market.

The top eight Internet Yellow Pages (IYP) sites in the United States for 2007 and their market share were:

1. Yellowpages.com 20.2%

2. Superpages.com 20.0%

3. Yahoo Sites 17.9%

4. Google Sites 15.1%

5. Yellow Book Network 8.6%

6. Time Warner Network 6.1%

7. Microsoft Sites 4.8%

8. R. H. Donnelley 3.3%

Greg Sterling has also noted how YellowPages.com has entered into a new deal with Microsoft.

Something the comScore report didn’t point out is that by Microsoft acquiring Yahoo, Microhoo! will acquire a market leadership position in the Internet Yellow Pages market vaulting over both YellowPages.com and Superpages.com in one leap.

Provided the market share numbers don’t move much over the next several quarters, Microhoo will have a 22.7% share of the Internet Yellow Pages market.

By Microsoft switching to YellowPages.com, they are simply preparing to strengthen and flesh out their new market position in the Internet Yellow Pages market by further exploiting Yahoo’s existing relationship with AT&T and their ownership of Yellowpages.com

Ashley Alexandra Dupre’ MySpace Page

March 13, 2008

Although this is a bit off topic for my site, this post and the accompanying screen shot of the Ashley Alexandra Dupre’ MySpace page illustrate how through search engines – everyone hides in plain sight.

The missing Ashley Alexandra Dupre’ MySpace.com page:

Ashley Alexandra Dupre’ MySpace

Google Ad Manager Service

March 13, 2008

While Microsoft is still trying to get its arms around Yahoo and its share of the online search and display advertising market, Google has taken one step to closer to consolidation of the online advertising market with the recent EU approval of their DoubleClick acquisition.

With its acquisition of DoubleClick and its roughly 60% share of the online display advertising market, Google has now created a dominant market share position in both the online display and search advertising markets.

Google’s challenge now remains vertical integration in both markets – greater penetration of search advertising sales within the online brand advertising market and deeper penetration within the small to medium size publishing segment within the online display advertising market.

To achieve its objectives in the online display advertising market, Google has announced its new service called the Google Ad Manager.

From the official Google Blog:

Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.”

The Google Ad Manager will both allow the small to medium size publisher to greater optimize its advertising inventory yield through access to advertising inventory tools previously only available through DoubleClick while also furthering Google’s pursuit to better serve its primary market – small to medium size businesses – now through the small to medium size publisher.

The Google Ad Manager Service:

Google Ad Manager

Medicare Marketing Strategies

March 11, 2008

I am presenting a workshop on marketing Medicare through Google for World Research Group on March 31st in Washington DC.

The 2nd Annual Conference on Medicare Marketing Strategies covers Medicare product development – customer acquisition and retention strategies.

My presentation for marketing Medicare: Utilizing Search Engine Optimization and Incorporating Strategic Web-Based Services to Increase Market Share will begin at 9:30 a.m. and end at 12:30 p.m.

The following is an overview of the workshop.

Google Your Medicare Marketing

The new age senior is far more advanced and tech-savvy. Seniors are looking for their Medicare information online through Google every day.

Nearly a million seniors visit Medicare.gov’s web-site each month, yet only come away with unwieldy lists of their area plans. More often than not, all these shoppers were really looking for was a local agent they could trust to answer their Medicare questions.

Learn how to be reached by potential Medicare enrollees. Learn how to acquire these types of Medicare buyers through Google at the restricted time in which they are searching who to buy from.

During this informative, interactive workshop you will learn how to:

• Gain a competitive market advantage by pre-empting your competition through Google
• Acquire new business more rapidly and efficiently
• Reduce your marketing costs for retention

More information on the 2nd Annual Medicare Marketing Strategies Conference and my Utilizing Search Engine Optimization and Incorporating Strategic Web-Based Services to Increase Market Share workshop can be found at World Research Group.

I am looking forward to presenting this workshop on Medicare marketing in Washington DC on March 31st.

Google Analytics Map

March 5, 2008

This Google Analytics Map screenshot shows how one of my sites has received 25,287 visits from 177 countries and territories from February 3 through March 4 2008.

The Google Analytics Map Overlay feature is one of many ways Google Analytics helps web site owners visualize and analyize web site performance.

Google Analytics Map