Google Coupons @ Google Code

November 19, 2008

Google offers merchants the ability to provide coupons that will be included in Google search results via their Google Code site.

What better time for brands to distribute their coupons for free via the web – than now?

Consumers can search for coupons on Google, print and then redeem coupons at participating merchants.

Google Code offers businesses five different methods for feeding their coupons into Google’s coupon distribution system.

1. Coupon TSV Feed Documentation

2. Coupon XML Feed Documentation

3. Coupon Feed XSD

4. Basic Coupon Sample XML

5. Complex Coupon Sample XML

Visit the Google Code site to learn more about how to upload and begin distributing your brand’s coupons via Google search.

Online Retail Sales A Bright Spot?

November 18, 2008

From Internet Retailer:

Online retail sales in October grew a scant 1% over sales in October 2007, Internet measurement company comScore Inc. reports.

“The overall softness in online retail spending was precipitated by curtailed spending across mid- to lower-income segments, with households earning less than $50,000 exhibiting negative spending growth compared to a year ago,” comScore says.

ComScore says it is the lowest monthly growth since it began tracking e-commerce in 2001 and October was the sixth consecutive month of lower growth than the month before.

According to comScore chairman Gian Fulgoni, “October represented the softest single month of online retail growth on record, and we can only hope that the recent sharp drop in oil prices will cause a continued easing of inflation and a strengthening in consumer spending as we enter the critical holiday shopping season.”

Data suggests offline retailers may not have cause for similar levels of optimism.

“The U.S. Commerce Department reported Friday that retail sales, which include autos, gasoline stations and restaurants, decreased 3.3% in October from October last year. The National Retail Federation, the retailers’ trade association, reports that, excluding those three areas, sales decreased 1.3% year-over-year. Auto sales in October fell 25.9% from October a year ago, the Commerce Department reports.”

Online retailers should have a clear indication of whether or not they can expect to eke out a profit let alone break even this holiday season after Black Friday (November 28, 2008) and Cyber Monday (December 1, 2008) arrive respectively.

With the above figures taken into account, online retailers may be the only retail sector with a bright spot this holiday season.

Yahoo Searching for New CEO; Jerry Yang Stepping Down

November 17, 2008

As first reported by Kara Swisher at Boomtown:

To: all yahoos
Fr: Jerry
Subject: update

yahoos –

i wanted to address all of you on the news we’ve just announced. the board of directors and I have agreed to initiate a succession process for the ceo role of yahoo!. roy bostock, our chairman of the board, is leading the effort to identify and assess potential candidates for consideration by the full board. the board will be evaluating and considering both internal and external candidates and has retained heidrick and struggles to help in this effort.

i will be participating in the search for my successor, and i will continue as ceo until the board selects a new ceo. once a successor is named, i will return to my previous role as chief yahoo and continue to serve as a director on the board.

last june, i accepted the board’s request that i assume the ceo role to restructure and reposition the company as a whole in order to more effectively meet the fast-changing needs of both users and partners. since taking on the ceo role, i have had an ongoing dialogue with the board about succession timing. thanks in large measure to your tireless efforts, we have created a more open, competitive yahoo! and we believe the time is now right to transition to a new ceo who can take the company to the next level.

despite the external environment we face, the fact remains that yahoo! is now a significantly different company that is stronger in many ways than it was just 18 months ago. this only makes it all the more essential that we manage this opportunity to leverage the progress up to this point as effectively as possible. i strongly believe that having transformed our platform and better aligned costs and revenues, we have a unique window for the right ceo to take ownership over the next wave of mission-critical decisions facing the company.

all of you know that I have always, and will always bleed purple. i will always do what I think is right for this great company. while this step will be an adjustment for all of us, i know it’s the right one. i look forward to updating you on this process as soon as the board has developments to share, and will continue to do everything i can to make yahoo! fulfill its full potential.

thank you,
jerry

Mamma.com and Mark Cuban Insider Trading

November 17, 2008

With today’s news about Mark Cuban being charged by the SEC with Insider Trading, I thought I would see just how relevant Mamma.com ( not Momma.com ) search results were for Mark Cuban search queries:

Mamma.com Mark Cuban

Mamma.com Mark Cuban

Mamma.com doesn’t integrate news or blogs into their search results like Google does and thus a search for Mark Cuban does not produce any algorithmic links to sites with news about the SEC or their Insider Trading charges.

Mark Cuban Google

Mark Cuban Google

However, an enterprising news aggregator and advertiser – “Newser.com” – is bidding on searches for Mark Cuban in both Momma.com and Google.com

I am sure Mamma.com, Momma.com and even Newser.com are experiencing spikes in their visitor traffic today as a result of Mark Cuban’s having been charged by the SEC for Insider Trading.

RIP Yellow Pages Industry?

November 17, 2008

Will the Yellow Pages industry be the next business category to suffer its demise at the hands of the internet?

Today’s Wall Street Journal has an interesting overview of the state of the Yellow Pages industry.

My take on the Yellow Pages industry:

Will the Yellow Pages go away anytime soon?

No.

Will 50% or more of the existing Yellow Pages advertising supply disappear in this economic cycle?

Yes.

Will the Yellow Pages industry as a whole ever experience the semi-monopolistic product and pricing power it once enjoyed?

No.

The most interesting figure to come from today’s Wall Street Journal article about the Yellow Pages industry is the graph showing the internet audience size of the top providers – MapQuest / AOL, Superpages.com / Idearc, Yellowpages.com / AT&T, Whitepages and Yahoo Local / Yahoo.

Yellow Pages

Yellow Pages

Collectively the group has less than 150 million unique visitors monthly.

How many more unique monthly visitors would the Yellow Pages industry need to become competitive?

Will the industry have time to amass a large enough internet audience to offset the losses occurring from a contraction in buyers and the continued erosion in their print audience?

The Yellow Pages industry could do what the auto industry does when its products and cost structures no longer generate profits – turn to Washington.

Google Mobile Apps Download for iPhone Available

November 16, 2008

Google Mobile Apps is a free application available from the iPhone Apps store.

Google Mobile Apps provide Google search results to iPhone owners via their spoken search queries.

With the iPhone and Google Mobile Apps, iPhone users can get both Google localized and general search results while on the go with fewer keystrokes.

Although the iPhone Apps store is showing Google Mobile Apps available for download, I wasn’t yet able to get the voice search feature of Google Mobile Apps working yet.

Hopefully the Google Mobile application will automatically update when their voice search service goes live.

“Outliers” Malcolm Gladwell; How To Become an Overnight Success: 10,000 Hours or 10 Years – Which Ever Comes First

November 15, 2008

The Wall Street Journal’s Entertainment and Culture section has an interview today with Malcolm Gladwell about his third book “Outliers”.

I bought and read Gladwell’s two previous books “The Tipping Point” and “Blink”.

I found both books stimulating and insightful.

I plan to buy and read Outliers as well.

In today’s WSJ interview, I found one of the interviewer’s questions particularly interesting because I was exposed to research similar to that mentioned in today’s interview about grandmaster chess champions.

From the Gladwell interview: “At one point you suggest that the difference between a professional and a talented amateur is 10,000 hours of practice. How did this become the magic number?”

Gladwell’s response:

“A group of psychologists who study expertise looked at a variety of fields. There is a threshold of preparation for greatness. Nobody has been a chess grandmaster without having played for 10 years or composed great classical music without having composed for 10 years. When classical musicians were asked when they felt they achieved a level of expertise, the answer was 10,000 hours. It’s an empirically based finding that seems consistent across a number of different fields. It also helps you understand why opportunities are so important. An opportunity is basically a chance to practice”.

The research I mentioned before was from MIT. It was strikingly similar in nature except it pertained specifically to the study of grandmaster chess champions compared to other chess masters.

The study from MIT analyzed the differences in brain neural pathways and linkages between the two types of chess players. The study found grandmasters had established 2 billion neural pathway linkages whereas chess masters had not.

After having established two billion neural pathways, the grandmaster achieves a level of conscious subject matter expertise and performance not available to chess masters with any fewer number of linkages.

The study concluded subject matter expertise was the direct result of daily concentration and focus on a single subject for a continuous period of ten years or longer.

Take your pick.

No one individual can expect to become an expert in their field with anything less than 10,000 hours or 10 years of consistent, sustained, focused attention on and practice of their chosen subject.

To prove either concept to yourself, look around for examples of people you consider successful in their fields.

Few if any, would be considered successful with anything less than 10 years of focused practice within their chosen field.

Then look for examples of the extraordinarily successful people you either know directly or indirectly – the “Outliers”.

My guess – you will find the Outliers have been practicing whatever they have become successful at for well over 10 years – and more likely 20 years or longer, hence the saying: “There is no such thing as an overnight success.”

I am sure there are some exceptions to this rule.

However, I believe you too will find 10,000 hours or 10 years of practice were required before any one of them began to distinguish their performance from that of their peers – let alone became an extraordinary success or “Outlier”.

Geotargeting Brand Search Marketing

November 14, 2008

I am working on the following presentation for brand search marketers:

“GeoTarget Your Brand Advertising for Maximum Search Market Penetration and Retail Traffic Generation”

This brand search marketing presentation will cover the following topics:

• How to GeoTarget brand search advertising to drive retail traffic and sales by utilizing the four main search advertising platforms to build maximum brand search presence in yours or your resellers trade areas.

• A side by side comparison of the four main search advertising platforms Google Adwords, Yahoo Search Marketing, Microsoft adCenter and Ask Sponsored Listings along with their geotargeting options and features.

• The opportunities and limitations of each search advertising platform’s geotargeting product.

Overall, my presentation will show brand managers how to maximize the effectiveness of their brand advertising budget while increasing  brand lift.

Brand marketers who establish a search brand presence through the creation of comprehensive geotargeted search advertising campaigns will expand their competitive reach and advantage over their competitors who don’t.

I will post a more detailed presentation outline here in the near future.

and Microsoft Wanted To Buy Yahoo’s Search Business…

November 13, 2008

I have recently had some issues with a client’s account in Microsoft’s adCenter.

When Microsoft first launched adCenter – their search advertising system, I signed up and called in for some reason and realized at the time “customer support” was being handled by a call center.

During my call, I asked the CSR if they were an employee of Microsoft and she replied she wasn’t.

I thought maybe they had outsourced customer support initially because they were just launching their service.

I hadn’t called them since.

Yesterday I called in to investigate why my client’s ads were not being displayed under search queries for their brand name.

After a series of questions about the account from the adCenter customer support representative, I told her all I did was load two new text ads – over a week ago.

The entire account hasn’t generated any impressions let alone clicks since.

I then heard some additional voices on my call at which point I asked “is this call being monitored?”

She said “all calls may be monitored.”

I then asked are you in a call center offsite? Yes.

Are you a Microsoft employee? No.

If you have some free time on your hands, call adCenter’s customer support telephone number to discuss the nuances of pay per click advertising with “Microsoft’s” “customer support” staff.

You might be glad Microsoft hasn’t bought Yahoo’s search marketing business.

Microsoft adCenter Customer Support Telephone Number

Microsoft adCenter Customer Support Telephone Number

Flu Season and Google Search Trends Flu Tracker

November 12, 2008

Google.org has launched Google Flu Trends to provide up-to-date estimates of flu activity in the United States based on aggregated search queries.

Search queries related to flu can be viewed at the United States level or on a state by state basis.

Based on search data from years past, flu season in the United States begins in mid November and ends by early April depending on where you are located.

Search Google Flu Trends to see your particular state’s historical and present flu search activity.

Google Flu Trends Tracker

Google Flu Trends Tracker

Overall, California appears to have less search activity than other states during flu season.

Low California Flu

Low California Flu

While most other states appear to share the same flu season with the exception of Maine and Texas.

Moderate Maine Flu

Moderate Maine Flu

Maine’s flu search interest appears to indicate Maine has a longer flu season than other states.

Minimal Texas Flu

Minimal Texas Flu

While flu season in Texas appears to start later and end more quickly than in other states.

Check back with Google Flu Trends after you have had Thanksgiving Dinner to begin monitoring when flu search activity increases and thus when flu season has begun in your state.