Its quickly becoming that time of year again – the time when people begin to reflect on their past year’s accomplishments while looking forward to and setting goals they want to achieve in the new year.
Google Trends Insight for Search illustrates just how predictable and recurring searches for “New Year’s Resolutions” are year after year.
New Year's Resolutions
Not surprisingly, searchers don’t appear to have any interest in New Year’s Resolutions at any other time of the year other than around the end and beginning of each year.
Based on the Google’s Search Volume Index, searchers from the state of Utah appear to have the highest degree of interest in New Year’s Resolutions followed by searchers from Kansas, Iowa, Michigan, Kentucky, Oklahoma, Ohio, South Carolina, Minnesota and Missouri.
State Search Interest New Year's Resolutions
Conversely, relatively few if any searchers from Arkansas, Mississippi, New Mexico, Nevada, Idaho, Wyoming, Nebraska, Montana, South Dakota, North Dakota, West Virginia, Rhode Island, Vermont, New Hampshire and Maine have expressed any interest in, ie. searched for the term – “New Year’s Resolutions”.
What if any conclusions can be drawn from regional search interest or a lack thereof in any one particular word or phrase like “New Years Resolutions”?
Search Marketing Communications 
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