Google Conversion Room Blog

Google has launched their newest blog: “Conversion Room – The place to visit for tips on tracking and improving conversions online”.

The Conversion Room blog was started on December 18, 2008 and prior to my subscription had 11 subscribers.

Google Conversion Room Blog

Google Conversion Room Blog

Search marketers interested in learning more about the terminology and process of tracking and improving online conversions should find Google’s Conversion Room blog helpful.

From the 2nd entry on the Google Conversion Room blog:

What is a goal/conversion?

In order to track your website ROI, it is important to define goals or conversions. A goal is an action you wish your visitors to complete when they visit your site. Examples of goals include: a completed purchase, the download of a document or a subscription to a newsletter.

How to set up goals?

You can easily set up goals within Google Analytics and measure how often visitors reach these goals (or convert on your site). What proportion of users who reach your home page, for example, then go on to buy from you? You can also specify steps that lead to a goal (e.g. purchase or lead) and measure how many visitors follow these steps, called a funnel. You can create up to 4 goals per profile in your Google Analytics account. Once you have activated your goal you will begin to see data appearing in your Google Analytics account under the ‘Goals’ report

Sign up for the Conversion Room blog to get regular tips for increasing your website’s conversions and return on investment.


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