Thought this new type of online advertising called InPerson from Rovion was very innovative.
I wonder if it will catch on?
Rovion InPerson
May 19, 2007MyBlogLog.com
May 19, 2007I have seen this site MyBlogLog.com while browsing various blogs in the search engine marketing industry and decided to sign up for an account.
I have no idea what results if any will occur from my having signed up.
Oklahoma Google Data Center
May 19, 2007Search Engine Land has all the details about Google’s recent announcement to invest $600 million constructing their latest data center at Mid America Industrial Park in Pryor, Oklahoma.
When completed, Google’s data center will be approximately 60 miles from my lake house at Snake Creek on Lake Tenkiller.
Whypark? Whypark.com
May 19, 2007Found a new type of domain parking site today called Whypark.com.
I don’t quite understand the value as compared with other type of a domain parking options.
It does however take a step in the right direction by giving the domain owner a few more options more than those available through traditional parking services like Sedo.
You Can Always Tell A Harvard Man…
November 9, 2006when you see him, but you can’t tell him much.
This saying came to mind this morning while thinking about the hundreds of different business marketing consulting projects I have considered.
Unfortunately, the saying is true particularly when the Harvard man is also the owner of the business.
Why would a Harvard graduate ask me to discuss his business plans?
For the same reason most every other business owner who has ever contacted me did, to get a “second” opinion.
An opinion, a diagnosis not free of bias but one free from theirs.
Every small to medium size business owner prospect or client I have spent time with has had the same problem.
To get to where they are, they had to surround themselves with people they trusted. Those people in turn grow comfortable and content with their having “made it” to their organizations inner circle.
All is warm and fuzzy when times are good.
With their having “made it” the members of the inner circle sign up for hefty mortgages, buy expensive cars and enroll their children in private schools.
What follows next isn’t pretty but happens quite predictably within varying degrees of time.
The business encounters some form of disruption from outside the team’s control shaking their trust.
The team functions well managing the day-to-day operations when the sailing is smooth, but has difficulty responding to any unexpected swells that may rock their otherwise smooth sailing ship.
Why?
Contempt.
A distrust in all knowledge and experience other than their own.
Why not? The owner and his inner circle have seen it all before.
Those waves heaving over the bow will surely subside.
The owner silently tells himself, “My team and I can handle this like we handled everything prior.”
There is only one problem.
Change aka risk…
Innovation by definition means doing something new and different.
The inner circle who once clawed and scratched their way to the table is no longer interested in taking a risk on something new and different.
When the subject is broached the owner hears,
“Us, do something different?” “Are you kidding?”
“We have houses to protect and families to support!”
Regardless of whether a single member of the team ever graduated from Harvard or not, the team has caught the same bug.
The Closemindedness Bug.
Now we all suffer from this to varying degrees, but business executives should be the last to catch it if ever.
If you or your team have been infected with the Closemindedness Bug seek professional help before your market hospitalizes you.
TrumpUniversity.com You’re Fired!
September 24, 2006Donald Trump The Apprentice?
Apparently Mr. Trump has entrusted the marketing of his brand online to one of the apprentices he fired.
Why?
Over the last several weeks one of my email accounts has been receiving five times more email spam than usual.
Among them, email from Trump University. Not just one. Six in the last ten days.
In “his” email Mr. Trump states, “Trump University is something I’ve thought about for a long time. I didn’t want to put my name on anything having to do with education unless it was going to be the best. So I’ve put together some of the finest instructors in the world, professors from great universities, the finest business schools and also friends of mine from the world of business that have gone through the hard knocks. Some of them aren’t even educated at all. But they’ve gone through these tremendous hard knocks and they’ve gone out and they’ve succeeded.”
Then there is some CYA boiler plate.
“This is a commercial message from Join Trump U. To stop receiving commercial messages promoting Trump University, please visit http://jointrumpuniversity.com/remove. You may also send an unsubscribe request with a copy of this original email to: Join Trump U, 5072 North 300 West, Suite 220, Provo, UT 84604.
“We are Fully Compliant with the CAN-SPAM Act of 2003.”
“You are receiving this message because you have opted in to one of more of our partner sites. If you would like to stop receiving our messages and special offers, please click here to remove your name from our mailing list, or you may write to the address below.”
The address where I have been receiving Trump U email is an address I never use.
I have since went an unsubscribed myself to the Trump University list.
Whether removing my name from their database works on not will remain to be seen.
Does Donald Trump have a brand manager? Who is in charge of his brand management?
Even with the Trump University emails being sent at arms length, hasn’t the Donald Trump brand been sullied with the millions of email spams sent out on his behalf?
Or does this marketing strategy produce results?
If it does work, why then don’t I receive spam emails from other “universities” like the University of Phoenix?
Only time will tell whether the email spam tactic for increasing enrollment from the minds at Trump University was born out of marketing education and experience or not.
Internet Marketing Book by A Guy and His Laptop
September 24, 2006129 days until the release of my internet marketing book – For Sale By Google.
In late 1999, I was fortunate to recognize the impact internet marketing would ultimately have on the marketing and advertising industries. I decided then to move my firm Advanced Marketing Consultants marketing consulting practice completely online.
I was approached in November of 2005 by John Wiley and Sons to write a book about my online marketing experiences at www.marketingprinciples.com.
Why me? I think Wiley contacted me because my internet marketing strategy has consistently attracted 500,000 unique visitors from around the world to my site annually for each of the last three years. I have generated as many as 4,400 online transactions monthly for myself and clients.
All the while still just a guy and his laptop. Well, some servers too…
Writing a book has proven to be much more difficult than I expected.
However, at this time I wouldn’t trade the opportunity and experience for any other.
Katie Couric and the CBS Nightly News
September 23, 2006In my previous post, I mentioned how the three television networks are sequencing commercial breaks for their nightly news broadcasts at the same time in their attempt to retain audience attention.
CBS however has taken this strategy to a new level.
How?
Katie Couric.
Although I was aware CBS had hired her for its nightly new broadcast, I hadn’t yet tuned in.
After growing weary of the content coming from the other two channels, I switched to CBS. I was surprised to see Couric sitting on her news desk in a dress. The lights were low and her tones were hushed. At first, I wasn’t sure whether I had entered the right channel number or not!
Then it struck me.
In its efforts to keep from losing any more viewers, CBS has differentiated itself by resorting to seduction to sell their version of the nightly news a la Couric.
I don’t recall watching Walter Chronkite sell the news from atop his desk in a muscle shirt.
Is CBS Naked Nightly News next?
ABC, NBC and CBS Nightly News
September 23, 2006For the last week I have been at my new lake house working on the John Wiley and Sons book For Sale By Google.
My retreat is at Lake Tenkiller in the eastern region of Oklahoma called Green Country. The closest town is Cookson, Oklahoma. The population of Cookson is 1255.
I don’t have cable television or internet service there which helps me focus on writing.
At 5:30 PM each day after writing, I would turn on the television and sample one of its five available local channels.
As an internet consumer, I have become accustomed to controlling how I consume information. If I don’t like something, I move on. I have infinite choice. This isn’t the case with television particularly when you don’t even have cable.
I decided to approach consumption of my three network television news broadcast choices in the same way I consume web news – simultaneously.
Was I in for a surprise…
With the decreasing attention span of the masses quickly approaching ADHD, the three major television networks have begun sequencing commercial breaks for their nightly news broadcasts at the same time.
What a pleasure!
What better way to retain your attention than penalizing you to switch it?
How much longer can network television expect this strategy to last?
Are the only people left watching network news broadcasts also the ones without any other channel choices?
Search Marketing Communications 