In advance of the upcoming Yahoo and Microsoft Search Alliance, Microsoft has changed its terms and conditions.
Microsoft Advertising Change In Terms and Conditions
Archive for the ‘Search Engine Marketing’ Category
Microsoft Advertising Change In Terms and Conditions
May 27, 2010DoubleClick Ad Planner Top 1000 Sites
May 26, 2010Google’s DoubleClick Ad Planner now publicly publishes their list of the Top 1000 sites on the web.
DoubleClick Ad Planner Top 1000 Sites
According to DoubleClick’s Ad Planner, Facebook is the most visited site on the web receiving 540 million visitors and a whopping 570,000,000,000 page views.
Doubleclick’s Top 1000 site’s list excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.
Visit the DoubleClick Ad Planner Top 1000 sites list at: http://www.google.com/adplanner/static/top1000/
Social Media Spoofing Part Deux
May 25, 2010I was surprised to see my blog post from yesterday reincarnated on another site today.
Social Media Spoofing Part Deux
While PRNewser did generate its own screen shot of the fake BP Tweet, the blog “writer” didn’t realize my post’s followers count is less than the number of followers in his post which effectively timestamps my post as the first one written.
This type of creative re-purposing of content by PRNewser is the primary reason why I don’t put my best research and content online.
It too would get stolen.
Social Media Spoofing
May 24, 2010As Americans watch in horror while British Petroleum’s Deepwater Horizon well spews millions of gallons of oil into the Gulf of Mexico each day, both BP and its detractors have sprung into action on Twitter.
BP_America
Unfortunately for BP, its detractor’s messaging appears to be reaching a larger audience albeit the Twitter audience.
BP Global PR
What action if any could BP take to counteract this type of social media spoofing?
Or is this type of social media lampooning the cost of corporate operational and communications failure?
Q1 2010 Retail E-Commerce Growth Rates
May 23, 2010From comScore:
Q1 2010 U.S. retail e-commerce sales estimates showed online retail spending neared $34 billion for the quarter, up 10 percent versus year ago. The strong acceleration represented the first time growth rates reached double-digits since the second quarter of 2008.
Retail E-Commerce Growth Rates
Google’s Approach To The New Age
May 22, 2010“The mobile web is not the mobile web, the mobile web is the web.”
The following infographic is how Google perceives and classifies the web:
Google's Approach To The New Age
While Google acknowledges there are important and ascending areas of web usage – video, social and mobile – none will produce anything close to the revenue and profits for Google like search has.
The Billion Dollar Question
May 21, 2010What content business models will come after Associated Content and Demand Media?
Hasn’t the time already came and went for their Contentster like business models?
What’s next?
If news isn’t transactional for either large or small advertisers then isn’t the answer obvious?
Won’t the transactional vertical be where the money is at?
Or will horizontal page view display advertising plays like Associated Content and Demand Media continue to attract investment capital?
More details as they become available…
My Client Center Alerts Issues
May 20, 2010I received an alert in my Google Adwords Client Center notifying me that a client’s credit card had expired and thus had been declined.
While the card has already been charged once this month and hasn’t been declined elsewhere, I also wondered how a credit card could have expired on the 19th day of the month.
My Client Center Alerts
I logged into the client’s account to see what announcements if any were pending.
No mention of an expired card just the same three previous messages.
Announcements
I then looked at my Account Snapshot where I found one “non-critical” alert.
Account Snapshot
Which in turn confirmed the initial My Client Center Alert.
All Online Campaigns
So what’s my beef with the My Client Center Alerts?
The initial alert says “your ads aren’t running because your primary credit card has expired and your payment was declined.”
However, after inspecting both the Billing Summary and the Billing Preferences sections of my client’s account not only was the account still generating click costs daily but the primary credit card showed an expiration date of 05-13.
Neither status thus confirms the alert’s message – “your ads aren’t running because your primary credit card expired and your payment was declined…”
While I am uncertain as to how this My Client Center alert came about, I am highly certain my having to investigate whether the alert was authentic or not wasted my time instead of saving it.
Top 50 Most Social Media Savvy Companies
May 19, 2010NetProspex have tracked social media usage by the firms’ employees to develop a ranking of the 50 most “social” companies.
Top 50 Most Social Media Savvy Companies
Anyone else surprised to see Microsoft atop the “Top 50 Most Social Media Savvy Companies”?
Search Marketing Communications 
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