After reading coverage today in both the San Francisco Chronicle and the LA Times about how PayPal pulled their ads from Google, I ran a couple of searches in Google and found the following search results ironic.
eBay doesn’t appear to be running ads any longer for eBay brand terms or the millions of other search terms they normally advertised under. However, their PayPal unit either directly or indirectly through affiliates is still advertising on searches for Google Checkout.
Over the last several weeks, I have begun to see an occasional You Tube video clip or two in Google search results.
A video I posted on You Tube on May 27, 2007 and tagged with Google Adwords Professional is now appearing in Google search results as of today June 7, 2007.
It will be interesting to see how You Tube videos compete for page positions with their text counterparts.
I just spent eight days vacationing with my wife and kids at DisneyWorld in Orlando, Fl.
I like going to Disney World or Disney Land once a year. Not only do I get to have fun with my family while my kids are still young enough to enjoy it, I also get to see what customer service innovations Disney has come up with.
This year I saw a couple of things I hadn’t seen before including the Disney Photo Pass.
Having done work for event photography innovator Candid Color Systems and Party Pics, I was curious to see just exactly how Disney event photography services generate additional revenue for their parks.
Unfortunately, I haven’t yet been able to access their site to see or purchase my photos let alone learn how their service functions.
I refreshed my browser and tried again to no avail.
It isn’t often I experience the type of error message I received while trying to access the Disney site.
For the time being, this loyal Disney customer is taking a pass on Disney’s Photo Pass.
Not only is Ask.com buying banner ads on YouTube so is Microsoft’s Live.
As of May 27, 2006:
According to Google:
Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global search network includes Google Product Search and Google Groups and the following entities:
America Online (AOL)
AT& T Worldnet
Ask
Compuserve
Earthlink
Netscape
Shopping.com
Google Adwords allows advertisers to target Google searches, their search network partners and their content network at the campaign level under the “Edit Campaign Settings” tab.
Every campaign and keyword performs differently.
I have found measuring the performance of each is necessary to successfully managing keywords let alone campaigns.
While searching for a video clip today I noticed Ask.com is buying banner ads on YouTube.com.
I wonder if Ask makes their money back from YouTube after searches at Ask.com deliver Google search network ads?
The Google Adwords Account Snapshot feature has been available in some of my Adwords accounts for several months.
I noticed it again today and thought it would be interesting to show what type of click activity it takes to generate results in an average Google Adwords account.
As you can see, this account has generated 188 sales so far this month at an average cost of $4.48 per sale.
Top of Page Equals Top of Mind…
Although I wrote this piece about Search Engine Displacement for DMNews and The Direct Marketing Club of New York three years ago, I believe the premise is even more prescient today than before.
The DMNews article may give you a better idea of how I approach a client’s search marketing communications problems and how important search engines have become to even the smallest of businesses.
I originally posted the following to a What If? question Rick Schwartz posed on his blog. Owen Frager excerpted a quote, mentioned my interview in Forbes and placed it on his blog so I thought the whole piece should be here now since I am writing regularly on the web again.
In 1996 I was at a conference in Tampa, FL where Denis Waitley suggested to the 200 people in the audience that they should each buy their own name.com because “they” were only making one of them. His recommendation made sense.
I had little idea what the internet was and didn’t even know how to register a domain so I didn’t.
A year or so later, I figured out how to register a domain but still didn’t see the bigger picture.
My name.com was available and because I thought it was unique, I assumed it would always be available.
After Web 1.0 peaked and began heading toward its trough in early 2000, I decided it was time to enter the internet business.
I went to register my name.com and low and behold a Dr. Tim Cohn had registered TimCohn.com for the next ten years.
If a single individual can alter the market’s identification and perception of who that individual is simply by owning their name.com imagine the implications it has where millions even billions of dollars are at stake.
Search Marketing Communications 