Google has begun inviting internet ad agencies into their display ad buying product called Google Ad Planner.
Google Ad Planner is still in Beta.
Google Ad Planner’s available US internet audience is 230 million visitors via 160 billion page views.
For brands looking to broaden their web reach and add lift to sales both online and off, Google’s Ad Planner product offers media buyers a simplified internet display advertising research and media buying tool.
The following audience segments are available for brands planning to target and increase their message touch points online.
Google Ad Planner
You can request a Beta invite at Google Ad Planner.
Defined Internet Audience
Unique Visitors 230 M
Country Reach 100%
Page Views 160 Billion
Gender:
Male
Female
Age:
0 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65 or more
Education:
Less than HS diploma
High school
Some college
Bachelors degree
Graduate degree
Household income:
$0 – $24,999
$25,000 – $49,999
$50,000 – $74,999
$75,000 – $99,999
$100,000 – $149,999
$150,000 or more
Search Marketing Communications 
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