Archive for the ‘Twitter Search’ Category

TweetTrail.com Twitter Audience and Twitterer Segmentation

March 27, 2009

Organizing the Twitter audience will prove key for Twitter and its users to monetize their Tweets.

TweetTrail.com segments the Twitter Audience albeit through manual searches.

TweetTrail.com

TweetTrail.com

TweetTrail.com is a pretty cool tool.

Search for Twitter users by the frequency of Tweets containing your market related keywords to identify and follow potential leaders in your industry’s niche.

The following Tweet Trail search produces the top twenty Twitter users whose Tweets contained Adwords.

Top 20 Adwords Tweeters

Top 20 Adwords Tweeters

I am not sure how far back TweetTrail.com mines Tweet data for keywords.

Recently I have noticed Twitter has begun reducing the amount of search history available for some search terms.

I would guess Tweet Trails keyword histories are also constrained by the same parameters Twitter now imposes on Twitter search.

Twitter Job Search Engine

March 21, 2009

TwitterJobSearch.com is a UK based Twitter based job search engine.

TwitterJobSearch.com

TwitterJobSearch.com

From TwitterJobSearch.com about their search technology:

Until now, search engines for social media sites merely looked for words. We’re looking at context.

We use semantic tools to look at what was said.

We then look at what they’ve said before.

We then look at who was saying it.

If we do this right, we can figure out why they’re saying anything at all.

Although the service is based in the UK and still in Beta, a search for “Search Engine Marketing” yielded 5,831 results.

Search Engine Marketing

Search Engine Marketing

The same search also produced a Marketing Manager ad from Amazon.com for its Kindle product.

Amazon Kindle Marketing Manager

Amazon Kindle Marketing Manager

Further proof even innovative new products just don’t sell themselves.

Twitter Search Failure

March 17, 2009

Twitter began promoting Twitter Search and Twitter Widgets underneath account holder Profile and Settings yesterday on Twitter.com.

Twitter’s real time search capabilities have been mentioned with increasing frequency lately.

Twitter Search

Twitter Search

Twitter Widgets help Twitter users distribute their Tweets to other locations on the web.

Twitter Widget

Twitter Widget

With Twitter Widgets, Tweets can be easily cross-posted to MySpace, Facebook, Blogger and Typepad.

Twitter Widgets

Twitter Widgets

The Twitter Search promotion must have generated more traffic than anticipated because it hasn’t been available to deliver search results this morning.

Twitter Search Error

Twitter Search Error

If Twitter outsourced its search functions to Google’s cloud, they probably wouldn’t experience 500 Internal Server Errors or deliver the search results free cloud pages like the one below.

Twitter Search Failure

Twitter Search Failure

Twitter Search Limits

March 13, 2009

As Twitter has become more popular, I have become increasingly more frustrated with Twitter Search.

Yesterday while trying to research the source of the first Tweet regarding AOL’s naming of Tim Armstrong as Chairman and CEO, Twitter inexplicably terminated my ability to search.

Twitter Search Limits

Twitter Search Limits

This isn’t the first time I have been stopped from searching on Twitter.

The Twitter search cap occurs somewhere after 40 searches.

Would Google have become the utility it has for millions of searchers worldwide if it had limited how many searches its users could initiate?

Probably not.

If Twitter plans on making search a larger part of its product offering, it will need to remove its cap on the number of searches Twitter users can initiate.

Twitter Search, Profile and Settings Now Visible @ Web Login

March 5, 2009

Today while logging into Twitter, I noticed my account now features the Twitter Search box in the upper right hand corner of the page.

Placing Twitter Search atop Twitter account pages makes using their search feature much more likely.

Searching Twitter before the search box required scrolling to the bottom of the page and clicking Search or having to navigate directly to Twitter search in another browser window.

Having search on the same page will keep Twitter users on Twitter’s site.

Twitter Search

Twitter Search

Clicking on Search takes users to Twitter’s real time search box where Twitter users can “See what’s happening – right now.”

Twitter Trends

Twitter Trends

Searching Twitter produces a list of the 15 most recent “real time” Tweets containing the searched term.

Search Twitter

Search Twitter

Just to the left of the Search Now box, Twitter also provides a “Trends” drop down tool box.

Clicking on Trends takes account holders to a list of Twitter’s Top 10 most mentioned terms.

Twitter Trends Toolbox

Twitter Trends Toolbox

Click on any one of the terms to reach the real time stream of Tweets for any of Twitter’s Top 10 Trends.

Here Twitter also provides a list of Tweets containing the Trending term along with a list of Matching users and Featured users like it does on their “realtime results” page.

By providing Matching and Featured users Twitter gives its users a chance to explore topics they have already confirmed they have an interest in.

Matching Users Featured Users

Matching Users Featured Users

Twitter has also pushed links to both the account holder’s “Profile” and “Settings” to the Twitter users home page.

Name, Location, Web and Bio information are still found on the Twitter account holder’s public page.

Twitter Profile

Twitter Profile

By placing account related links on the “What are you doing” page, Twitter has reduced the number of clicks required to navigate Twitter account while also simplifying overall Twitter account management.

Twitter Settings

Twitter Settings

If the web continues to account for the majority of Twitter’s use as previously reported, surely adding search to every Twitter account will increase both Twitter’s use and usefulness further.

Twitter and Skittles: An Experiment in Open Social Branding

March 2, 2009

In what may be a first from a major brand, Skittles has begun experimenting with integrating community comments and inputs into its online presence via Twitter Search and RSS feed.

The Skittles.com website has become a mashup of the brand and its community’s Tweet stream.

I am not sure what the short term or long term implications will be for the brand, but one thing is for sure this particular mashup approach is innovative by any definition.

Skittles.com

Skittles.com

In exchange for participating in the new Skittles.com website, visitors are asked to simply provide their birthday.

Skittles Audience

Skittles Audience

I suspect by day’s end with this simple request Skittles will have a more clear idea of who their online audience is vis-a-vis their average age.

Seems Skittles should have also asked whether their visitors were male or female – unless of course Skittles assumed the majority of their online visitors were going to be male.

The new Skittles home page still has a navigation box in the upper left hand corner where visitors can reach the brand’s website.

Taste The Rainbow

Taste The Rainbow

After being on the site for a while I received the following dialog box:

Return to Skittles Home Page

Return to Skittles Home Page

Unfortunately, I wasn’t ever able to reach the traditional Skittles.com home page from my Mac with  Safari or Firefox browsers.

I guess I will have to Tweet my experience with the new Skittles.com website on Twitter.

Finding Jobs on Twitter

February 26, 2009

Today while searching Twitter I discovered what was essentially a classified ad for a specific job.

Researching Twitter further, I found a variety of job offerings posted under generic searches for keywords including – jobs.

I stepped away from my computer for several hours this evening and upon returning I refreshed my browser where I found 1,364 posts had occurred with the keyword “jobs” in the Tweet.

Search Twitter For Jobs

Search Twitter For Jobs

An example of one of types of jobs I found on Twitter tonight was for an “Internship” at the White House.

White House Internship

White House Internship

Will Twitter’s platform one day evolve into an instant job messaging board?

TED: Live Blogging (Tweeting) By Some of The World’s Brightest People

February 4, 2009

Twelve years ago, I read an article about Richard Saul Wurman the co-founder of the TED (Technology, Entertainment, Design) Conference and I have been intrigued with TED ever since.

The annual TED conference is happening now in Long Beach, CA.

This year a convergence of the latest technology and new communication habits provides a rare glimpse into conferences like TED.

In this case, attendees at the TED conference who are Twitter users are Tweeting their individual impression of what is being said on stage by TED presenters.

Searching Twitter for TED effectively reverse engineers TED’s Tweeting audience which in turn provides a rich source of innovative thinkers for – those who are interested – to follow on Twitter.

For instance, 297 Tweets related to the TED conference have occurred since I began writing this post.

Ted Tweets

Ted Tweets

Most Tweets pertained to Tim Berners-Lee who just suggested to the audience they share their raw data over the web.

Many TED attendees have since provided the link to Tim Berners-Lee’s TED presentation which is here.

Searching Twitter for TED will provide any searcher with their own list of some of the world’s brightest people.

How Much Time Does It Take to Reach Trending Topics in Twitter? Where Are The Official Professional Sports Leagues and Teams’ Tweets?

January 18, 2009

Tonight while watching the AFC Championship game, I witnessed one of the most brutal hits I had seen in professional football this year.

Willis McGahee of the Baltimore Ravens was laid out by Pittsburgh Steeler Ryan Clark.

After seeing several replays of the hit while McGahee laid nearly motionless, it wasn’t clear to what degree he had been injured.

Fortunately within an hour after the hit, the AP reported McGahee had “significant neck pain” but had movement in his arms and legs.

I happened to be on Twitter when the Clark McGahee hit occurred.

Within a minute or two of the hit I took this screen shot of the Twitter Search and Trending Topics page.

08 PM CST

Trending Topics 9:08 PM CST

The Steelers and Troy Polamolu were both in Twitter’s Trending Topics at 9:08 PM CST.

Polamolu had made the trending topics list because moments before he has made a game winning interception and touchdown that sealed the Steelers Super Bowl berth.

I tweeted about the McGahee hit and then searched for Willis McGahee on Twitter where new Tweets began posting nearly every second.

Willis McGahee Twitter

Willis McGahee Twitter

After several minutes I went back to the Twitter Search page and refereshed my browser.

By 9:18 searches for Willis McGahee had become the fourth most searched for term in Twitter’s Trending Topics.

Total elapsed time to make  Twitter’s Trending Topics list? 10 Minutes.

18 PM CST

Trending Topics Willis McGahee 9:18 PM CST

An aside: Haven’t the NFL and the Baltimore Ravens also missed a golden opportunity to reach and connect with their fans further in real time via Twitter?

I searched for the NFL and Ravens and couldn’t seem to locate their Twitter accounts.

I was able to locate the Utah Jazz address but theirs was the only professional sports team I could find with a Twitter account.

Surely there are other professional sports teams with Twitter accounts.

Shouldn’t Professional sports leagues like the National Football League (NFL) and the National Basketball Association (NBA) and each of their respective teams have a “Chief Twitter Officer” a person or department in charge of developing and executing a strategy for using Twitter to further reach and connect with their league’s fan base?

Maybe one day they will….