Archive for the ‘Marketing Communications’ Category

Keyword Opportunities Beta In Google Adwords Editor

June 30, 2010

Unbeknownst to me, a version of the Keywords Opportunities Beta tool is also available in Adwords Editor.

Keyword Opportunities Beta In Google Adwords Editor

Keyword Opportunities Beta In Google Adwords Editor

For all I know it may have been hidden inside Adwords Editor for some time, but I just noticed it today.

I have used it several times and it seems comparable to the Opportunities tab in Google Adwords.

While the Keyword Opportunities Beat produces a list of keywords instantly, the number of keyword suggestions it provides appears to be capped at 200.

Seller Rating Extensions In Google Adwords

June 28, 2010

From the Inside Adwords blog:

Over the last year, we’ve introduced a number of new advertising features to help merchants provide potential customers with the most relevant information when they’re searching on For example, last year we introduced product extensions, which allows you to include the pictures and prices of the products you sell, right below your ads.

Starting today we’re introducing a new feature, called seller rating extensions, that makes it easier for people to identify highly-rated merchants when they’re searching on Seller rating extensions does this by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, allow people to find merchants that are highly recommended by online shoppers like them.

If your online store is rated in Google Product Search, you have 4 or more stars, and you have at least 30 reviews, you’ll automatically get seller ratings with your ads. What’s more, you’ll only be charged if someone clicks on the headline of your ad – clicks on the review link are free.

At this time, seller rating extensions will show to English-language users searching on Please note that because we’ll be rolling out seller rating extensions over the next 24 hours, you may not see it immediately, even if your ads meet the qualifications above.

Twitter Pictures In Google Search Results

June 27, 2010

Pictures I posted yesterday via Twitter from the Pawnee Bill Wild West show have found their way into Google’s search results.

Google Updates Twitter Pictures

Google Updates Twitter Pictures

I Tweeted six or seven photos total so why did only three Tweeted pictures make Google’s Updates search results?

What factors determine which Tweets are indexed and published and which ones aren’t?

Yahoo Bing YouTube Results?

June 26, 2010

Both Yahoo and Bing crawl YouTube videos results for inclusion in their indexes.

However, each site now only provides a text snippet summary of a YouTube’s video content.

Yahoo YouTube Results

Yahoo YouTube Results

In the past, Yahoo definitely provided a video snippet in their search results.

Whether or not Bing ever did,  I am not certain however both sites don’t provide video screen shots of YouTube search results now.

Bing How to Move A Storage Shed

Bing How to Move A Storage Shed

Aren’t both Yahoo and Bing censoring YouTube’s search results by not passing a video screen through to their searchers results pages?

The Power of How to Videos

June 25, 2010

To my surprise, a video I shot in my backyard and uploaded to YouTube showing how to move a storage shed has produced the highest number of views of any video I have uploaded to my YouTube account.

The video has received 21,876 views since May 2008.

The Power of How To Videos

The Power of How To Videos

During the last two week period, 31.5% of the video’s views were originated by a Google search for “how to move a storage shed’.

No surprise there – my video is the first link found under the search for “how to move a storage shed” in Google.

How to Move A Storage Shed Google

How to Move A Storage Shed Google

Related videos however provided 33.5% of the video’s views.

YouTube Discovery

YouTube Discovery

A look at the key phrases used upstream before referral to my video reveal that not every video and its content’s description were either what the audience had described or had expected to find.

YouTube Discover Referals

YouTube Discover Referals

My selection of the video’s title and description was the result of having spent years studying searcher behavior.

Google’s locating my video atop their search results for “how to move a storage shed” illustrates the importance of knowing how to reach the Google audience with terms both Google and their audience prefer.

Ad Sitelinks Available For Any Google Adwords Campaign

June 24, 2010

From the Inside Adwords blog:

Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns.

What’s more, we’re also enabling the option to set up Ad Sitelinks for any campaign. This means that you don’t have to wait for your campaigns to pre-qualify before you can set up Ad Sitelinks.

When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format.

You should keep in mind that Ad Sitelinks is a campaign-level extension, so the links you create should be relevant to any ad in that campaign.

You’ll find the option to set up Ad Sitelinks in your Campaign Settings tab. It will appear as “Show additional links to my site” under the “Ad extensions” section.

I haven’t yet tested Ad Sitelinks in any of my Google Adwords campaigns – have you?

Twitter Branding Failure: Bailing On The Fail Whale

June 23, 2010

Lately, Twitter the “service” has been having some reliability issues with its website loading consistently along with overall up-time availability whether through the web or phone.

Today when I opened my Google Chrome browser I noticed the following Twitter link association no brand by definition would ever want to be associated with.

Branded Failure

Branded Failure

Twitter/Over capacity!

If you will notice, the three other web brands above Twitter don’t have derogatory terms attached to their brands.

Imagine how long Google, Yahoo or Bing would remain in business if their site’s were “Over Capacity” every time a visitor tried to access their pages.

Not for long. They would be ran out of business by those businesses that could deliver their service consistently!

Yet Twitter users continue to endure the outages.

But for how long?

What business can consistently not deliver its primary product and still stay in business?

How many times have you logged into Twitter or attempted to Tweet from your phone only to be greeted by the infamous fail whale?

Twitter Fail Whale

Twitter Fail Whale

Its been said word of mouth is caused by either above or sub-par experiences with a company or its brand.

Well I am so sick and tired of logging into Twitter not knowing whether I can actually use it that I am writing this post about my increasingly negative experience with the Twitter brand.

My sub-par experience compelled me to write this.

I couldn’t stop it once it started either!

Brand management is predicated first on delivering the brand’s promise to its customers.

Twitter is failing to do the only thing they have promised to do – deliver Tweets!

Thus, I am bailing on the Fail Whale.

The fact that sub par experiences with Twitter have its own nomenclature doesn’t bode well for the brand long term either does it?

A Google search for Fail Whale produces a slew of continuous new results around the clock, 24 hours a day, 7 days a week, 365 days a year.

Real Time Search Fail Whale

Real Time Search Fail Whale

The fact that each and every one of Twitter’s users elect to pay their attention to and invest their precious time in Twitter’s service only to be shortchanged by its reliability apparently hasn’t yet caught the full attention of Twitter’s management team or its investors.

It it had, myself and the countless others complaining about the fail whale wouldn’t be Tweeting or blogging about how they are fed up with Twitter.

Will Twitter one day find itself subjected to a “Stop Wasting My Time and Energy Twitter” crowd campaign like the recent Facebook privacy fiasco?

I don’t know.

Whether that day and the “Stop Wasting My Time and Energy Twitter” crowd movement begins or not, I am beginning my own personal Twending campaign now.

Friends of Friends: What Are They Worth On Social Networks?

June 22, 2010

A client is considering a social marketing campaign to increase their friend count on Facebook by offering existing “friends” and “fans” a prize to the person who refers the most new friends.

My questions regarding this type of social marketing plan are as follows:

1. What are friends of friends worth on social networks – now or later – something or nothing?

2. Do friends of friends have potential value to the business vis-a-vis direct future sales or not?

3. If so,  how do you know?

4. Or does the addition of friends of friends in the friend or fan network in and of itself – whether now or later – produce value to the business and its brand?

5. If so, how is the “value” to the business calculated?

While there are obvious reasons for being widely known, at some point adding friends of friends via social networks must surely yield produce diminished returns.

Your Brain On Google Adwords

June 21, 2010

I have been working on getting my arms around all of Google Adwords key attributes and so far all I’ve got to show for it is this mind map.

Your Brain On Google Adwords

Your Brain On Google Adwords