Archive for March, 2009

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Twitter Job Search Engine

March 21, 2009

TwitterJobSearch.com is a UK based Twitter based job search engine.

TwitterJobSearch.com

TwitterJobSearch.com

From TwitterJobSearch.com about their search technology:

Until now, search engines for social media sites merely looked for words. We’re looking at context.

We use semantic tools to look at what was said.

We then look at what they’ve said before.

We then look at who was saying it.

If we do this right, we can figure out why they’re saying anything at all.

Although the service is based in the UK and still in Beta, a search for “Search Engine Marketing” yielded 5,831 results.

Search Engine Marketing

Search Engine Marketing

The same search also produced a Marketing Manager ad from Amazon.com for its Kindle product.

Amazon Kindle Marketing Manager

Amazon Kindle Marketing Manager

Further proof even innovative new products just don’t sell themselves.

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Posted in Amazon Kindle, Search Engine Marketing, Twitter Search | Leave a Comment »

iGoogle Sports Scores Gadget

March 20, 2009

iGoogle users can now add a Sports Score Gadget to their Google home page.

iGoogle Follow NCAA Tournament

iGoogle Follow NCAA Tournament

With the iGoogle Sports Score gadget, internet savvy sports fans can get real time scores and standings by league, conference or tournament as well upcoming match-ups and game times.

Sports Scores Gadget

Sports Scores Gadget

The sports score gadget is seasonal and presently features: the NCAA & the NCAA Tournament, the NBA and the NHL.

Sports Scores Standings

Sports Scores Standings

With the iGoogle Sports Score gadget, Google account holders will be able to view all their favorite teams and scores in one place within their browser.

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Twitter Update Page Now Ajax

March 19, 2009

Twitter has switched account holder update pages to Ajax from the previous interface.

Prior to the switch, scrolling Twitter updates required a cumbersome page reload and wait time which has been replaced by a simple “more” button.

Twitter Results Scroll

Twitter Results Scroll

Pressing the more button produces a list of the 20 most recent Tweets of people being followed.

This new design lets Twitter users scroll their updates on the web more quickly and efficiently.

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Twitter Search Failure

March 17, 2009

Twitter began promoting Twitter Search and Twitter Widgets underneath account holder Profile and Settings yesterday on Twitter.com.

Twitter’s real time search capabilities have been mentioned with increasing frequency lately.

Twitter Search

Twitter Search

Twitter Widgets help Twitter users distribute their Tweets to other locations on the web.

Twitter Widget

Twitter Widget

With Twitter Widgets, Tweets can be easily cross-posted to MySpace, Facebook, Blogger and Typepad.

Twitter Widgets

Twitter Widgets

The Twitter Search promotion must have generated more traffic than anticipated because it hasn’t been available to deliver search results this morning.

Twitter Search Error

Twitter Search Error

If Twitter outsourced its search functions to Google’s cloud, they probably wouldn’t experience 500 Internal Server Errors or deliver the search results free cloud pages like the one below.

Twitter Search Failure

Twitter Search Failure

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Posted in Google, Google Search, Twitter Search | Leave a Comment »

Google Insights for Search Video Tutorial

March 16, 2009

Google’s Insight for Search Tool has features every search marketer can apply to improve their online marketing.

Features like:

A world Geo Heat Map to show volume of traffic from different locations

Ability to search trends by location, time frame or category

News Headlines which may have impacted search volume for a specific time

Top searches – highest searched terms by category or by region

Rising Searches – fastest growing trends by category or region

See this short 60 second video to learn more about how Google’s Insight for Search Tool can help you learn more about how to reach your audience at both the right time and right place.


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Google Image Search Explained

March 15, 2009

The Google Webmaster Blog has posted a video about how Google Image search works.

The presentation covers both the searcher and webmaster perspective.

According to Google Prodcut Manager Peter Linsley,  the goal of his presentation is to provide insights into how image search is used, how it works, and how webmasters can optimize their pages for image searchers.

Linsley’s presentation contains:

Background on the reach of Image Search

Findings on the behavior of image searchers

Google’s efforts at handling multiple image referrers

How to best feature images (image quality and placement, relevant surrounding text, etc.)

The most interesting takeaway from Linsley’s presentation was “the impetus for an image search is a text query.”

Text query translation and processing is the foundation Google’s franchise.

Until the masses learn how to communicate their thoughts via picture (image) form via a keyboard, Google’s text centric process will continue to dominate the field of search.

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Google Maps Ads Now @ Business Overview Level

March 14, 2009

Several months ago Google began placing sponsored links (ads) on Google Maps for individual business listings.

Google ads can now be found on most every business listing both on the left rail under the business contact details as well as below its location placement on Google Maps.

Google Maps Sponsored Links

Google Maps Sponsored Links

Today after drilling down into a business listing for more information I noticed the right rail of the five sub-categories of Google Maps information – Overview, Details, Reviews, User Content and Web Pages – are now also accompanied by sponsored links.

Ads on Google Maps Overview

Ads on Google Maps Overview

I don’t recall seeing Google ads at these information levels before.

Placing Sponsored Links at the business Overview, Details, Review, User Content and Web Pages has increased the number of ad units Google can distribute on this particular business listing by at least 20.

Provided these pages get increasingly larger levels of visits, this additional level of ad distribution should help both Google and its advertisers alike.

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Posted in Google Maps, Sponsored Links | Leave a Comment »

Twitter Search Limits

March 13, 2009

As Twitter has become more popular, I have become increasingly more frustrated with Twitter Search.

Yesterday while trying to research the source of the first Tweet regarding AOL’s naming of Tim Armstrong as Chairman and CEO, Twitter inexplicably terminated my ability to search.

Twitter Search Limits

Twitter Search Limits

This isn’t the first time I have been stopped from searching on Twitter.

The Twitter search cap occurs somewhere after 40 searches.

Would Google have become the utility it has for millions of searchers worldwide if it had limited how many searches its users could initiate?

Probably not.

If Twitter plans on making search a larger part of its product offering, it will need to remove its cap on the number of searches Twitter users can initiate.

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Central Intelligence Agency Ads on YouTube

March 12, 2009

The Central Intelligence Agency is recruiting via Sponsored Videos on YouTube.

Central Intelligence Agency Sponsored Videos

Central Intelligence Agency Sponsored Videos

I wonder who manages the search marketing campaigns for the CIA?

Does the Central Intelligence Agency manage their search marketing communications process in house or do they outsource their search marketing to a search marketing agency?

I didn’t discover the CIA video under a search for the Central Intelligence Agency or CIA. I stumbled onto their video under an entirely unrelated education industry keyword.

The CIA or their search marketing agency don’t appear to be marketing their recruitment program under CIA or Central Intelligence Agency keywords in YouTube.


Central Intelligence Agency

Central Intelligence Agency

Nor do they appear to bidding for the CIA or Central Intelligence Agency terms in Google search either.

Central Intelligence Agency Google Results

Central Intelligence Agency Google Results

Double Click is serving the Central Intelligence Agency’s Youtube Sponsored Video ads.

Double Click is owned by Google.

If you have an interest in pursuing a career with the CIA click here for more information.

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Posted in Search Marketing, Search Marketing Agency, Search Marketing Communications, YouTube, YouTube Sponsored Videos | Leave a Comment »

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