Posts Tagged ‘Twitter’

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How Much Time Does It Take to Reach Trending Topics in Twitter? Where Are The Official Professional Sports Leagues and Teams’ Tweets?

January 18, 2009

Tonight while watching the AFC Championship game, I witnessed one of the most brutal hits I had seen in professional football this year.

Willis McGahee of the Baltimore Ravens was laid out by Pittsburgh Steeler Ryan Clark.

After seeing several replays of the hit while McGahee laid nearly motionless, it wasn’t clear to what degree he had been injured.

Fortunately within an hour after the hit, the AP reported McGahee had “significant neck pain” but had movement in his arms and legs.

I happened to be on Twitter when the Clark McGahee hit occurred.

Within a minute or two of the hit I took this screen shot of the Twitter Search and Trending Topics page.

08 PM CST

Trending Topics 9:08 PM CST

The Steelers and Troy Polamolu were both in Twitter’s Trending Topics at 9:08 PM CST.

Polamolu had made the trending topics list because moments before he has made a game winning interception and touchdown that sealed the Steelers Super Bowl berth.

I tweeted about the McGahee hit and then searched for Willis McGahee on Twitter where new Tweets began posting nearly every second.

Willis McGahee Twitter

Willis McGahee Twitter

After several minutes I went back to the Twitter Search page and refereshed my browser.

By 9:18 searches for Willis McGahee had become the fourth most searched for term in Twitter’s Trending Topics.

Total elapsed time to make  Twitter’s Trending Topics list? 10 Minutes.

18 PM CST

Trending Topics Willis McGahee 9:18 PM CST

An aside: Haven’t the NFL and the Baltimore Ravens also missed a golden opportunity to reach and connect with their fans further in real time via Twitter?

I searched for the NFL and Ravens and couldn’t seem to locate their Twitter accounts.

I was able to locate the Utah Jazz address but theirs was the only professional sports team I could find with a Twitter account.

Surely there are other professional sports teams with Twitter accounts.

Shouldn’t Professional sports leagues like the National Football League (NFL) and the National Basketball Association (NBA) and each of their respective teams have a “Chief Twitter Officer” a person or department in charge of developing and executing a strategy for using Twitter to further reach and connect with their league’s fan base?

Maybe one day they will….

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Posted in Trending Topics, Twitter, Twitter Search | 1 Comment »

Find People. Follow Them in Twitter…

January 17, 2009

It seems more often than not, the “find people’ search feature in Twitter has been disabled.

Twitter Find People Follow Them

Twitter Find People Follow Them

Such was the case again today.

This is one of several reasons why I think Twitter will ultimately be bought by Google.

Google can provide Twitter with both search and ultimately traffic monetization  –  two areas which presently appear to be Twitter’s most glaring weaknesses.

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Posted in Twitter, Twitter Search | Leave a Comment »

New York’s Hudson River US Airways Plane Crash on Twitter ✈

January 15, 2009

Twitter has got quite a jump on Google Trends vis-a-vis its near real time “reporting” of the events surrounding the US Airways plane crash out of New York’s LaGuardia airport into the Hudson River.

In fact Google Trends is still showing four hour old data which predates the plane crash and thus doesn’t include any searches for US Airways, New York’s LaGuardia let alone Hudson River, plane or crash.

Google Trends

Google Trends

On the other hand, Twitter’s “Trending Topics” which is Twitter’s version of the Zeitgeist  is topped by searches related to the Hudson River plane crash.

Twitter’s top searches at the moment include Hudson River, US Airways, New York’s Hudson and LaGuardia.

Twitter Trending Topics

Twitter Trending Topics

Searching Twitter’s Trending topics doesn’t require having a Twitter account and its a great tool for tapping into yet another level of public consciousness.

Via Twitter and Mahalo: Photos of the US Airways plane in the Hudson River.

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Posted in Google Trends, Trending Topics, Twitter, Zeitgeist | 1 Comment »

Twitter Support in WordPress

January 8, 2009

WordPress is slowly integrating more Twitter related features into their blogging platform.

As of today there are 12 Twitter topics in WordPress support.

I expect the number of Twitter related support issues will grow significantly within WordPress throughout 2009.

Twitter WordPress

Twitter WordPress

An example of a recently added WordPress feature is the ability to subscribe to Twitter Streams in the WordPress dashboard.

Twitter Streams

Twitter Streams

Although its a bit time consuming to hand key in every Twitter stream a Twitter user follows-

Readomatic Twitter

Readomatic Twitter

the Readomatic feature may ultimately help both WordPress and Twitter users conserve their keystrokes.

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Posted in Readomatic, Readomattic, Twitter, Wordpress.com | Leave a Comment »

Google 2009 Buying Spree?

January 8, 2009

From Google’s December 15, 2008 SEC filing via the Associated Press:

Google December 15 2008 SEC Filing

Google December 15 2008 SEC Filing

Although not necessarily in the “online advertising” industry and as I wrote before, I think Google will buy Twitter in 2009.

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Posted in Google, Online Advertising, Twitter | Leave a Comment »

Twitter and the 2008 Shorty Award

December 17, 2008

Trending topics @ Twitter today include the term “Shorty Awards”.

According to ShortyAwards.com: the Shorty Awards will honor the world’s top Twitterers – those who have produced the best content in 140 characters or less during 2008 on Twitter.

Shorty Awards

Shorty Awards

I guess this post won’t qualify…

How to participate in the 2008 Shorty Awards:

To nominate someone for a Shorty Award, use form on this site, or send a tweet similar to this: @shortyawards I nominate @someone in category #news because… (but write something of your own).

The text of the tweet is completely up to you. As long as it contains @shortyawards @someone #category you can be as creative with the rest as you like.

You actually have to write something. Just submitting the default tweet doesn’t count.

It will be interesting to see how the (first annual?) Shorty Awards turn out.

There are 25 subject categories for nominations including the catchall category: “Other”.

Shorty Award Categories

Shorty Award Categories

The organizers of the Shorty Awards probably didn’t anticipate the “Other” category would quickly be commandeered by Twittwits to establish less than desirable subject categories like evilgenius and douche to describe and nominate top Twitterers.

While the 24 category winners will probably be excited to learn of their victories, the “Other” category winners probably won’t be tweeting about theirs.

Shorty Award Top Nominees

Shorty Award Top Nominees

For more information visit ShortyAwards.com

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Posted in Shorty Award, ShortyAwards.com, Trending Topics, Twitter | Leave a Comment »

Linkedin Plus Twitter Equals Who Knows What?

November 1, 2008

I just added my Twitter account into my Linkedin account profile after noticing Owen Frager had added it to his “what he is working on” Linkedin updates.

Twitter TimCohn

Twitter TimCohn

Pretty cool Owen…

Linkedin TimCohn

Linkedin TimCohn

I had been meaning for some time to write about the importance of “owning and controlling your brand” whether personal or corporate in the most promising emerging social platforms for both offensive and defensive purposes

Appropriately, I first became acquainted with Owen after having posted on Domain King Rick Schwartz’ blog

Name.com

Name.com

about how I missed the first offensive opportunity to control “my personal brand” – albeit my not so unique name – on that newfangled social platform called the world wide web way back in 1996.

Tim Cohn

Tim Cohn

Granted, its hard to gauge in advance which social platforms will have the largest audience and reach after filtering out all their noise.

However, not registering your “brand” in their databases early on can lead to remorse later on.

If you haven’t done so already, register your own brandname.com / companyname.com and create accounts for the same names in MySpace, Facebook, Twitter and Flickr – if you can…

The same holds true for individuals.

Sign up for a Linkedin account under your personal brand: your name.

Don’t be disappointed though if you can’t. If yours is a common name – it surely has long since been registered.

Registering your brands with these sites may not make you any money in the short term, but if and when social media platforms ever figure out how to make money for themselves let alone for their advertisers and users, wouldn’t it be better for you to control your brand name(s) on the most successful social media sites instead of someone else?

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Posted in Audience Reach, Brand, Branding, BrandName.com, Brands, CompanyName.com, Facebook, Flickr, LinkedIn.com, MySpace, Personal Brand, Social Media, Social Platforms, Twitter | 1 Comment »

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