Google is surveying its Local Business Center audience for feedback to help improve its local business listings product.
Today while logging into my Google Local Business Center account, I noticed this message:
“Tell us what you think! Take our 5 minute survey and help improve Local Business Center.”
I took Google up on their offer and quickly completed the following four page survey.
Google Local Business Center Feedback I
The first page of the Google Local Business Center survey asks –
1. Overall, how satisfied are you with Google Local Business Center?
2. How likely is it that you would recommend Google Local Business Center to a friend or colleague?
The survey then asks users to indicate their satisfaction with Google Local Business Center in the following dimensions: Ease of Use, Visual Appeal, Technical Reliability, Features and Capabilities, Trustworthiness, Privacy and Security and the Listing verification process.
Next, Local Business Center users are asked “Which aspects of your Google Local Business Center listing are most important to you” followed by a drop down answer box for answering the question – “when did you first visit the Local Business Center?”
Which of the following answers are most important to you as a business listing manager?
People finding directions to my business
People clicking through to my website
People writing ratings & reviews
People contacting (calling or emailing) my business
People viewing the details of my listing (hours, pictures, descriptions, ratings & reviews)
Getting analytics & reporting on how my listing is performing
Google Local Business Center Feedback Satisfaction II
The second page of the survey asks the following four multiple choice questions pertaining to listing management:
When did you first use Google Local Business Center?
How did you verify your business listing in Google Local Business Center?
How long has it been since you last visited Google Local Business Center?
Which best describes your role or roles regarding the business or businesses you have listed on Google Local Business Center?
Google Local Business Center Feedback Process III
The third page asks the following three questions:
Which best describes the business(es) you are listing on Google Local Business Center?
What is the preferred way for your customers to contact the business you own or manage?
(If you have an appointment-based business, how do you prefer customers reach you to schedule an appointment?)
What are other ways you promote the business you own or manage (online & offline)?
While the forth and final question on the third page of the survey asks users to indicate which of the following ten (mostly Google) products they use:
Google AdWords
Google Analytics
Google AdSense
Google Coupons inside Local Business Listing
Google Checkout
Search engine optimization service (a company that improves your website ranking on search engines like Google.com)
Google webmaster tools
Yahoo! Local listing
MS Live search maps
Other online advertising (Yahoo Ads, Microsoft adCenter, etc.)
Google Local Business Survey IV
The final page of Google’s Local Business survey incorporates the users answers from the previous pages and then asks for further clarification while also asking the Local Business Center user to provide additional comments about the LBC product if they choose to do so.
Please describe any problems or difficulties you have experienced with Google Local Business center today. (optional)
What if anything do you find frustrating or unappealing about Google Local Business Center?(optional)
What do you like best about Google Local Business Center? (optional)
Local Business Center Survey V
Uncharacteristically, the final page of the survey asked whether or not I would be willing to be contacted again with more research questions about the Google Local Business Center.
Google Local Business Center Survey VI
I checked affirmative and then provided my email address.
It will be interesting to see what – if anything – transpires from the data Google gathers from their Local Business Center Audience survey.
If you haven’t received a survey in your LBC, feel free to answer any of the above questions in the comments section of this post.
Search Marketing Communications 
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