Search Marketing Communications

Using Google Insights for search tool is excellent way to visualize search behavior over time particularly the cyclicality of seasonal shopping.

For instance as expected, interest in Halloween is virtually non-existent during the majority of the year and then begins to gradually increase as Halloween approaches.

Halloween Web Search Interest

The commercialization of Halloween is reflected through regional search interest in the subject with the United States and Canada generating a disproportionate amount of search queries as compared to other countries.

Regional Search Interest

Halloween costumes and parties searches illustrate the commercial nature of Halloween while also signaling purchase intent.

Halloween Search Terms

Businesses of all types and sizes can use Google Insights for search to investigate and identify what if any seasonal shopping trends may exist within their markets.

Tags: Cyclicality, Halloween Insight, Search Marketing, Seasonal Shopping Trends

This entry was posted on October 31, 2009 at 8:52 pm and is filed under Cyclicality, Google Insights, Search Marketing, Seasonal Shopping Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.