Not As Hot: Google Hot Trends Down From 100 To 40 Results

On September 28, 2009, Google reduced the number of Hot Trends results from 100 to 40.

Google Trends 40 Results

Google Trends 40 Results

I hadn’t drilled down into a Google Hot Trends results page since they made the change.

After having been able to see 100 results before, seeing just 40 results feels like I have been cheated out of data.

With the change, Google has also removed results #41 through #100 from all previously available Google Hot Trends archives.

Hot Trends 2008

Hot Trends 2008

I guess the audience’s attention to and preoccupation with real time data has also shrunk their attention span.

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