Today I received a new message in one of my Google Adwords accounts suggesting I may have too many keywords.
Adwords Account Message
I have had the same number of keywords in this particular account for several years but just received the message today.
In have 50,474 keywords in this Google Adwords account.
Adwords Account Warning
I wonder why after all this time I was just now notified?
With much fanfare, Google has launched its version of real time search incorporating Twitter, Facebook, MySpace and Blog updates into their search results.
The following video shows how Google answers the “What’s happening right now?” and the “What’s happening nearby?” questions (please forgive the Slumber Inc. soundtrack).
Entering keywords into Google and selecting Anytime produces an amalgamation of relevant news and web results while selecting Latest often produces a condensed version of the Tweet Stream.
Google Real Time Search Anytime
Such doesn’t appear to be the case for one particular brand – Google.
Google Real Time Search Latest
Selecting “Latest” in Google’s real time search for “Google” produces not a list of Tweets containing Google but instead a ho hum list of relatively tame looking mostly Google owned sites.
Google Real Time Search Latest
Purely a coincidence?
Must be a fluke here on my computer.
Surely its one or the other.
Why otherwise would real time searches for Yahoo produce Tweets containing Yahoo but not those searches containing Google?
Yahoo Real Time Search Google Results
Does the same thing happen to you when you search for Google in their real time results?
If so, the lack of Tweets about Google in Google’s real time search results must be the result of a bug.
Has your Google Adwords account had 30 conversions in the last 30 days?
If so, your Adwords account is eligible for Conversion Optimizer.
Campaigns Eligible For Conversion Optimizer
In the following video, Google shows how advertisers using Conversion Optimizer can achieve double digit % increases in conversions while paying the same or less for each conversion.
I have tried Conversion Optimizer several times but haven’t yet been able to beat my account’s existing transaction volume or average costs per conversion.
Alex Perriello CEO of Realogy Franchise Group shares insights into what he has found works for small business owners who are looking to have new customers seek them out along with their products and services instead of the other way around.
Perriello has found small business owners who consistently blog generate a higher level of rapport with interested prospects which in turn can lead to increased customer counts and satisfaction.
Why?
Because regularly publishing your business thoughts to a blog both prequalifies and pre-sells your target audience (readers).
Ironically, Perriello’s message may still not be heard by the millions of small business owners who most would likely benefit from hearing his advice – those small business owners who still don’t blog let alone market online.
With Google announcing today they will provide personalized search results to all its users whether signed into their Google account or not, I became curious what my Google accounts’ web search histories would reveal about me.
As a rule, I haven’t ran search queries while logged into my Google account because I didn’t like Google filtering their results based on my previous search history.
Apparently, I was logged in more often than I realized because one of my Google accounts has recorded 25,813 of my searches.
Total Google Searches 25,813
How many Google searches has your Google account recorded in your Web Search History?
Ironically during the airing of Inside the Mind of Google on CNBC, Microsoft’s Bing decision engine decided to make itself unavailabe to searchers.
Bing Down
Checking around for blog coverage about the Bing outage, I found even more irony.
Search Engine Land’s coverage of the story was inadvertently accompanied by a display ad featuring Steve Ballmer’s upcoming keynote speech at Search Marketing Expo West in March.
Bing Is Down
Paradoxically, the ad for Ballmer asks “What’s in store for bing?”
I came across an interesting small business marketing site “I Love Local Commercials”.
Two guys – Rhett and Link – ask their site’s visitors to nominate a small business to win a free commercial produced by their company ILoveLocalCommercials.com.
So they actually don’t give away a free commercials to every small business owner who asks – the small buisness owner has to win first.
How do Rhett and Link do it?
Through sponsorship by a company called Microbilt.
I Love Local Commercials
The concept of giving away free commercials which is really a twist on the “register to win a prize” tactic is subtle yet innovative.
I am not sure what direct return on investment Microbilt has received from their sponsorship of ILoveLocalCommercials.com
However, Microbilt most certainly has established their brand name as a result of their sponsorship.
Rhett and Link’s work like the commercial below also appears to be effective for the medium.
A question I have for Rhett and Link is – how come they don’t advertise and sell their commercial production services as well?
Google has released its Zeitgeist for 2009 and this year has included a list of popular local search queries from 31 US Cities.
The US cities in Google’s local Zeitgeist include: Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Indianopolis, Kansas City (MO), Los Angeles, Madison, Miami, Minneapolis, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland (OR), Raleigh, Sacramento, San Francisco, Seattle, St. Louis, Tampa and Washington, D.C.
Google’s City by City Zeitgeist states: “They say all politics is local. Search can be local, too.”
Based on the keyword queries making up the majority of Google’s Local Search City by City Zeitgeist Top 10 lists I would add… “almost all local search is navigational.”
Almost All Local Search Is Navigational
Use Google Product Search to find holiday gifts at great prices.
Product categories available for searching are “the digital home”, “gadgets on the go”, “the toy chest”, “for the ome”, “pets and pet lovers” and “boutique and beauty”.
Some quick tips for using Google Product Search:
Don’t forget about shipping
Use the “Total Price” column to see what you’ll be paying, including tax and shipping.
Compare online, shop locally
Click on “Nearby stores” below a seller to see a map with listings for their local stores.
Shop on-the-go
Compare prices and read reviews with Product Search on your mobile phone.
Save on holiday shopping
Get exclusive discounts from hundreds of Google Checkout stores.
In 2008 and 2009 I added a lot of new space onto my existing home.
One of the rooms I added was a “study” which also doubles as a man cave.
As part of the project, I got a new television and whole house audio system which provides a home theater experience.
Tonight I got to watch my first concert in my “study” – the 25th Anniversary of the Rock and Roll Hall of Fame.
While watching the concert in high definition, I realized the picture quality was so good that I decided to take a snapshot of it with my computer.
Metallica + Ray Davies @ Rock and Roll Hall of Fame
What’s cool about this scene for me is that I met Ray Davies (playing on the Samsung with Metallica @ the 25th Anniversary of The Rock and Roll Hall of Fame) and shook his hand while at a Kinks concert when I was 17 – thirty years ago.
Shaking Ray’s hand was one of the first of my many memorable Rock and Roll related memories.
I hadn’t seen Ray Davies perform since – until tonight.
Search Marketing Communications 
You must be logged in to post a comment.