Posts Tagged ‘Target Audience’

Becoming A Local Expert

December 5, 2009

Alex Perriello CEO of Realogy Franchise Group shares insights into what he has found works for small business owners who are looking to have new customers seek them out along with their products and services instead of the other way around.

Perriello has found small business owners who consistently blog generate a higher level of rapport with interested prospects which in turn can lead to increased customer counts and satisfaction.


Because regularly publishing your business thoughts to a blog  both prequalifies and pre-sells your target audience (readers).

Ironically, Perriello’s message may still not be heard by the millions of small business owners who most would likely benefit from hearing his advice – those small business owners who still don’t blog let alone market online.

How Senior Citizens Spend Their Time: Not on The Internet

July 12, 2009

The Pew Research Center has released a poll showing how Senior Citizens spend their time.

“Senior Citizen” may not be the correct term to describe people over the age of 65, but its the only phrase I am familiar with.

How Senior Citizens Spend Their Time

How Senior Citizens Spend Their Time

Not surprisingly, 83% took prescription medication within 24 hours of being contacted while 77% watched more than one hour of television.

Network television has become unappealing to me for this very reason: Free TV has effectively become the advertising channel of choice for institutional Pharma.

Try watching a network television program without being interrupted by at least one pharmmercial.

How else can Pharma effectively reach its Senior Citizen target audience?

Not through the internet…

According to the Pew Research Center Less than 28% of adults over the age of 65 use the internet daily.

What will happen to the Network Television and Pharma industries prospects when their mutual audience begins tuning and or checking out?